Top 5 Amazon SEO Tools to Use in 2025 for Better Amazon Product Visibility

Choosing the right Amazon SEO tool is overwhelming. With so many options promising better rankings and more sales, there is no way you can know which one can actually deliver on your expectations.

And you are not alone in this predicament since many Amazon sellers—small and large—face this dilemma.

Investing in Amazon SEO tools without realizing if they are a right fit can lead to several problems:

    —Lack of essential features

    —Misalignment with your business goals

    —Long learning curve and complexity to use effectively

The key to picking the best Amazon SEO tool is to focus on what truly matters— features that will directly improve your product rankings, visibility, and conversions on Amazon.

In this blog post, we discuss the best 5 Amazon SEO tools and their features, pros, and cons to help you pick one that will perfectly serve your business.

Let’s get started.

Key Features of Effective Amazon SEO Tools

Picking a random Amazon SEO tool without looking at its features can lead to business issues. These challenges can vary from waste of time and resources to missed business goals and sales opportunities.

Here are a few key features an ideal Amazon SEO tool must have to help you navigate the challenges:

• Reverse ASIN lookup: This feature helps you discover competitor keywords by analyzing their ASINs and use the insights to optimize your product listing with those keywords.
• Backend search term optimization: Amazon allows you to use hidden keywords that influence ranking but are invisible to users. This feature lets you find these keywords and optimize your listing
• Sales and performance data analytics: This analyzes your business's sales and performance data and helps you track revenue, conversion rates, and keyword impact to formulate better SEO strategies.
• Competitor analysis: This feature offers insights into competitor pricing and keyword strategies and allows you to identify gaps and adjust your strategy for better rankings.
• AI-driven SEO data visualization: This feature uses AI to analyze large SEO datasets and highlight patterns to present actionable insights through visual reports for easy understanding.
• Buy Box and CTR analysis: This feature analyzes factors affecting your Buy Box win and click-through rates. With this insight, you can determine how your users respond to your pricing and offer to optimize them for better conversion.

Top 5 Amazon SEO Tools: A Comparative Analysis

Before we dive deeper into the best Amazon SEO tools and discuss them in detail, here is a table to quickly overview the tools in our list.

Top 5 Amazon SEO Tools to Try in 2025

Check the following Amazon SEO tools and find the most suitable one for your business.

1. Helium 10

• Best for data-backed and AI-driven Amazon SEO and listing optimization
• Rating: 4.1/5 from 169+ reviews on G2

Helium 10 is an all-in-one Amazon software solution offering SEO, marketing, and analytical capabilities for businesses of all types. It provides a suite of product and keyword research features to help businesses track organic and sponsored keywords in real-time, use data for deeper product and keyword insights, understand what works on the platform, and many more. The software also lets you scout for high-volume and relevant keywords for your products for targeted optimization. Using Helium 10’s unique niche lookup capability, you can also zero in on new and highly profitable niches and products.

Top features of Helium 10

• Frankenstein’s Keyword Processor to combine and clean the Amazon keyword list and transform it into a cohesive group for easier listing optimization
• Market Tracker 360 to help you manage your market better and improve sales with its Amazon market intelligence
• Listing Analyzer to help you assess and identify weak spots and optimize your product listings for improved search ranks and outperforming competition
• AI-enabled Listing Builder to collect and refine your existing product listing and transform it into a high-converting listing based on data for better sales

Pros

1. Helps improve Amazon sales with data and analysis
2. Uses AI to generate and optimize SEO-friendly listings 
3. Saves time in launching Amazon products with the ASIN look up tool
4. Real-time data insights on product trends and competitor strategies
5. Highly robust platform with all you need to grow your Amazon business

Cons

1. A feature-rich platform with a long learning curve for beginners
2. More expensive than similar tools in the market
3. The free account limits a lot of features

Pricing 

 Helium 10 has three subscription plans you can choose based on your requirements.

• Starter: US $29/month, billed annually (basic advertisement, optimization, keyword, and analytics capabilities for businesses that need training and tools to get started)
• Platinum: US $79/month, billed annually (limited advertising, keyword-tracking, and analytics capabilities for businesses looking to build a business)
• Diamond: US $229/month, billed annually (full-scale marketing, advertising, optimization capabilities for expert sellers looking to scale)

Learn more about Helium 10’s pricing plans and the free account it offers.

2. Jungle Scout

• Best for using business intelligence and data to grow
• Rating: 4.6/5 from 3940 reviews on Trustpilot

Jungle Scout is one of the leading Amazon SEO tools in the market. The tool is trusted by over a million users, from SMBs to large and enterprise businesses, to grow their Amazon business. Amazon sellers who have used the tool for over a year have grown their revenue by more than 367% on average. The JungleScout SEO tool leverages automated insights from robust Amazon data and simplified workflows to help you achieve your Amazon business goals. Jungle Scout helps Amazon sellers with product research, keyword optimization, and competitor analysis to grow their business on the Amazon platform.

Top features of Jungle Scout

• An advanced Competitive Intelligence tool to benchmark your brand and learn how competitors work
• View the rank history for multiple keywords at the same time on a unified dashboard
• Organize and compare sales metrics and product ideas to choose products to list on Amazon
• Analyze performance metrics of Amazon products to add products with high demand to your listing

Pros

1. Highly intuitive and easy-to-use UI
2. Excellent and responsive customer support
3. Quick third-party app integration with Jungle Scout API
4. SEO performance insights by monitoring keyword rankings
5. Powerful filtering tools and historical sales data for product search

Cons

1. The learning curve is high for beginner sellers
2. Lack of a free trial to check the tool out
3. Pricing is on the higher side

Pricing

Jungle Scout has a tiered pricing structure:

• Starter: US $49/month (Industry-leading product and keyword research tools for beginner sellers)
• Growth Accelerator: US $79/month (Advanced research functionality and tools for existing businesses)
• Brand Owner + CI: US $399/month (Extensive competitor insights and unlimited functionality)
• Cobalt: Custom (Market intelligence tools for agencies, retailers, brands, and enterprise businesses)

Learn more about the pricing of Jungle Scout here. 

3. SellerApp

• Best for growing sales with an all-in-one Amazon SEO tool
• Rating: 4.7/5 from 39+ reviews on G2

SellerApp offers tools for small, large, and enterprise Amazon businesses to optimize their product listings and improve organic rankings. The tool also helps manage Amazon SEO more effectively with keyword research and tracker, AI automation, product research, list quality, etc. The app supports all types of businesses, whether they want to start, optimize, grow, or scale their Amazon product listing. By using the tool strategically, companies can improve discoverability and keep an edge over their competition for higher conversion rates.

Top features of SellerApp

• Find profitable products and optimize your listings with the Amazon Product Intelligence Tool
• SellerApp Amazon Keyword Research tool to discover top keywords for product listing and maximize organic visibility
• Amazon keyword rank tracker tool to analyze historical rankings and locate traffic-heavy keywords
• Find indexed and non-indexed backend keywords with Index Checker and optimize the listing

Pros

1. Wide range of tools for keyword research, product research, competitor analysis, and more
2. Extensive knowledge base and tutorials to help users master the tool
3. A freemium model that allows users to start with basic features for free and scale
4. Excellent and responsive customer support for addressing issues

Cons

1. SellerApp is an expensive Amazon SEO tool
2. The pricing is confusing for most users
3. Limited historical keyword data

Pricing

SellerApp offers different plans for different types of customers. Here is a detailed breakdown of their pricing plans:

Sellers

• Freemium: Free up to 50 ASINs for businesses getting started
• Pro Plan: US $99/month for companies with multiple products and growing with ASINs of 50 and an Ad spend of US $5K
• Smart Plan with Automation: US $149/month for companies with multiple products and growing with ASINs of 50, Ad spend of US $5K, and a revenue of US $10K

Manages Services

• Listing Optimization and Creation: US $200/Parent ASIN for businesses that need professional listing
• AMS Growth Plan: US $500/month for growing brands

Ecommerce Agency

• Contact sales

Custom/APIs

• Contact sales

Learn more about SellerApp’s pricing plans here.

4. MerchantWords 

• Best for insight research and organic rank tracking
• Rating: 4.5/5 from 75+ reviews on G2

MerchantWords is a top-rated Amazon keyword research tool that helps sellers discover product opportunities. The tool helps businesses understand the competitive landscape and optimize their SEO campaigns. As the tool has been indexing billions of searches, it is positioned well to provide reliable keyword data and performance metrics for beginner, small, and large businesses. Thanks to its constant platform monitoring, you can get real-time insights on emerging trends and top-ranking products in any niche.

Top features of MerchantWords

• Emerging Trends tool to explore brand new searches on the platform and find trending keywords
• Robust reverse ASIN lookup tool to help businesses find profitable keywords and improve their conversion rates
• Keyword Multiplier for discovering high-performing, complementary keywords and expanding your product’s organic rank
• Digital Shelf report to find your share of organic searches on the Amazon marketplace during a specific period

Pros

1. Conduct comprehensive competitor analysis with its competitor reports
2. Find relevant and high-performing keywords in any niche on Amazon
3. User-friendly interface allows even beginners to use the tool quickly 
4. Get access to a constantly updated database of Amazon keywords

Cons

1. Limited to its core offering of keyword research
2. Restricts keyword search to a single country
3. Lack of a free trial of the tool

Pricing

MerchantWords offers multiple plans businesses can pick based on their requirements.

• Silver: US $35/month for one seat (500 monthly searches with tools like Digital Self, Market Insights, etc.)
• Gold: US $79/month for one seat (1000 monthly searches with tools like Digital Self, Market Insights, etc.)
• Platinum: US $149/month for three seats (Unlimited monthly searches with tools like Digital Self, Market Insights, etc.)
• Enterprise: US $749/month for 20 seats (Unlimited monthly searches with tools like Digital Self, Market Insights, etc.)

Learn more about MerchantWords’ pricing plans here.

5. SmartScout

• Best for data-driven Amazon traffic and keyword analysis
• Rating: 4.4/5 from 35+ reviews on Trustpilot

SmartScout is an Amazon research tool that helps sellers optimize their product listings and improve their SEO strategies. Although it primarily functions as a research tool, its SEO capabilities are extensive and helpful for Amazon businesses. It brings deep insights into keyword usage, competitor analysis, and sales performance for Amazon businesses looking to grow and establish in the Amazon marketplace. As the software also collects millions of data points that no other tools collect, you have more insights to optimize your listings more accurately.

Top features of SmartScout

• SmartScout's keyword tool helps identify top-performing keywords and analyze competitor keyword strategies
• Create listings using AI Architect with the right keywords and message for better visibility
• Traffic Graph tool to get insights into "frequently bought together" products and use them for SEO
• Ad Spy lets you see the metrics behind your competitors' paid search terms and use the best terms for SEO

Pros

1. Detailed data on product performance and competitor strategies
2. The tool has a user-friendly interface, making it easy to use
3. Extensive resources and tutorials to help users learn
4. Helps identify market gaps and optimize listings
5. Supports different types of business models

Cons

1. A limited number of features
2. A long learning curve for beginners
3. Data access is restricted to high-playing plans

Pricing

SmartScout offers three different subscription models for its customers. Check them out here.

• Basic: US $25/month for first-time sellers with access to Product Research, Chrome Extension, SmartScout University, Sales Estimator, Keyword Trends, etc.
• Essentials: US $75/month with access to UPC scanner, AI Listing Architect, Sales Estimator, Advanced Database, and more for reseller and private label businesses
• Business: US $158/month for growing brands and agencies with access to Excel Exports, Brand Reports, Unlimited Research Data, Search Term Data, and more
• Enterprise: Custom for large brands and agencies

Learn more about SmartScout’s pricing plans here.

How to Choose the Right Amazon SEO Tool for Your Business

Choosing the right Amazon SEO tool is a tricky affair. Since your SEO needs and business goals are unique, you need to pick a tool that can satisfy these needs.

Here are a few things to consider when choosing the right Amazon SEO tool for your business:

1. Look for tools with a proven track record of helping companies like yours. This is vital to ensure relevancy and expertise
2. Ensure that the software you want to work with has adequate integration capabilities to integrate with your business’s other systems and tools
3. Pick an Amazon SEO tool that provides the functionality or feature that you want the most, like keyword research, reverse ASIN lookup, etc.
4. Consider how user-friendly the tool is. Tools like SellerApp and SmartScout are easy to use, even for new businesses on Amazon
5. Assess the level of customer support provided and its responsiveness. Tools with responsive customer service maximize the tool's potential

Let SalesDuo Save You From Amazon SEO Troubles

Amazon SEO is critical for a business to be successful on the platform. However, it is not easy. Working on Amazon SEO and optimizing your products for better organic visibility to your product listings takes time, effort, and the right tools. While these tools can help, you still need to pay for them, learn them, and work with them for hours to make a difference.

What if you could save yourself from all these troubles and work with an agency that can take care of Amazon SEO end-to-end?

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• Our expert full-stack Amazon marketing team uses our proprietary AI systems and delivers advanced Amazon SEO
• We monitor and refresh keywords consistently to help your products dominate search results 
• We optimize product titles, bullet points, descriptions, images, A+ content, etc., with the right keywords to boost click-through rates 
• SalesDuo offers tailored Amazon SEO services for your brand precisely as you need, whether you are a beginner or an established brand
• We rely on AI-powered keyword research to find high-traffic keywords relevant to niche markets for higher discoverability.

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Book a free 1:1 consultation to learn how we can grow your business with niche-specific SEO strategies for your business.

About the Author

Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.