TNG
Challenge
The top focus when SalesDuo started working with TNG Worldwide was making the items available as much as possible through Vendor Central, so SalesDuo addressed the issue of exclusions. These ensured availability issues were fixed, and since TNG had an automated way to send inventory to Seller Central, the feeds ensured availability was covered through Seller Central as well.
SalesDuo then recommended variations for the items to ensure products are grouped, creating visibility for items with lower reviews and enabling review aggregation.
Approach
Another key objective was to increase profitability with the combination of Vendor Central and Seller Central — driving sales through Seller Central for items that are not profitable on Vendor Central due to increased costs from global supply chain freight charges and manufacturer cost increases.
The choice was to use Seller Central / Fulfilled by Amazon (FBA) to drive volumes and use Amazon Last Mile Power as part of the FBA program, and most importantly to ensure the continued availability of the Amazon Prime tag.
Solution
The momentum built up throughout 2021 translated into a sales surge through FBA in 2022, cementing it as the preferred channel. Several strategies were implemented, including leveraging the Vine Program for all new item launches, effective variation, and allocating 15% of the total AMS budget for promoting new products once enough reviews were received, with performance tracked over 60 days.
Based on performance metrics and profitability, the optimal channel for each item was identified. Top items from 2022 included Towel Warmers, Embossed Foil Sheets, Cotton Rounds, and Vinyl and Nitrile Gloves.
In 2022, a total of 320 new products launched accounted for 4.8% of overall sales. The split between Vendor Central and Seller Central for these items was 4.5% and 5% respectively.
TNG Worldwide's shifts between Seller and Vendor Central highlight why an Amazon advertising agency needs visibility into inventory, pricing, and channel decisions.
Results
What’s next
With FBA established as the preferred channel, TNG Worldwide continues to expand its Amazon presence by balancing Vendor Central and Seller Central against contribution margin per item.
The transferable lesson is that channel choice should follow profitability analysis rather than habit — and that availability, variation structure, and review aggregation need to be solved before advertising is scaled.
These results describe a specific historical engagement and are not a promise of future performance.