The team focuses on the campaign strategy and the AI models fine tune the details to get a better ROI
The AI models harvest keywords that can generate the needed results with the specified ROI.
Every time a campaign goes out of budget in a day, the AI models increase the budget - not exceeding the daily limit - given that the ROIs are good based on the trailing week's averages.
When a product becomes ineligible, the AI models remove the product from the campaigns for a brief period until the products are eligible again.
The AI models help assess your organic and paid market share in your category. This helps in tuning campaigns to increase Share of Voice.
Campaigns can be extended beyond Amazon to get increased views and rationalise costs.
A / B Experiments can be run to see what the impact on ROI can be if parameters are tweaked. Results of ± 4 weeks from the experiment time generates great data for making decisions.
Budget Navigator models give projections to what the returns and ROI can be with increased investments.
The AI models assess the best days of the week and times of the day that generate highest sales and adjust the bids and budgets accordingly for the highest ROI
The SalesDuo Business Intelligence Dashboards provide sales numbers for competition and other players in the category. A monthly snapshot of the changing dynamics can help identify products and categories to target for increased reach.