The Amazon marketplace is full of opportunities and tactics for sellers to multiply their sales. From optimizing product listings to tapping into Amazon’s advertising tools, these proven tactics can increase your visibility and drive more conversions. All you need is a nuanced understanding of its algorithms and consumer behavior.
And a dash of creative, tailor-made tactics that work for your brand.
For example, TNG Worldwide, a beauty and personal care brand, saw an 86% YoY sales increase with targeted ads, spending only 1.1% of total sales on Amazon ads and achieving a ROAS of 6.9%.
In this article, you’ll learn similar tactics, validated by SalesDuo’s experience with 250+ brands, to help increase your Amazon sales. We’ll also guide you through a 3-month roadmap so you can plan and execute an effective strategy.
Let’s dive right in.
Proven and Actionable Tactics to Increase Your Amazon Sales
TLDR:
- Enroll in Amazon’s Brand Registry to gain a competitive edge
- Optimize your product listing pages with keyword-rich SEO content, compelling images, and A+ Content
- Create an Amazon storefront as your landing page for off-Amazon promotions
- Invest in sponsored ads to gain more visibility, clicks, and sales
- Get the Buy Box to win more sales
- Collect honest customer reviews and user-generated content (UGC) to build social proof
- Offer competitive pricing at all times to keep winning the Buy Box
- Launch new ASINs to your parent product at regular intervals
- Use FBA to attract more buyers
- Run social media campaigns and off-Amazon promotion
Let's explore each of these tactics in detail.
Enroll in Amazon’s Brand Registry to gain a competitive edge
Enrolling in Amazon’s Brand Registry is crucial to building a strong, trust-worthy brand presence. In addition to protecting your brand from counterfeit sellers, the Brand Registry grants you exclusive access to advanced marketing tools like A+ Content, Amazon Stores, and Sponsored Brand Ads—free of cost.
That’s right. You don’t have to pay any direct fee to register with the Amazon Brand Registry as long as you possess a pending or registered and active brand trademark. If you do not have a trademark, Amazon IP Accelerator can help with quicker and affordable high-quality trademark registration services through a network of trusted law firms.
The application and verification process is pretty straightforward, and Amazon takes anywhere from a few days to a few weeks to verify and approve your Brand Registry account, depending on the overall application quality and volume.
Pro tip: Use the Brand Analytics dashboard to gain deeper insights into customer search behaviors, keyword performance, and competitive analysis.
Optimize your product listing pages with keyword-rich SEO content, compelling images, and A+ Content
Aligning your product title, description, and keywords with customer search intents is the foundation for increasing Amazon sales and conversions. Optimize your listing with SEO-rich text, compelling detailed page images, and A+ Content.
You can increase your Amazon sales by up to 8% and drive repeat purchases through basic A+ content.
A professional Amazon agency can help you optimize your detailed pages through:
- SEO-rich keywords
- Compelling product titles
- Detailed descriptions
- FAQs
- A+ Content
- Superior-quality images
- Comparison charts
Check out this flavorful A+ Content by Unique Snacks, a renowned pretzel brand. It’s bold and satisfying, sharing their brand story and highlighting what makes them truly unique.
Pro tip: Use Amazon's search term report to identify and focus on long-tail keywords as these often have less competition and can convert better.
Create an Amazon storefront as your landing page for off-Amazon promotions
An Amazon Storefront acts as a mini-website to showcase your brand, helping you drive sales and boost brand visibility. Customize your storefront with a well-designed layout, superior-quality visuals, and clear CTAs.
Check out this chic storefront design by Instyle Fragrances. By optimizing the space with attractive elements, Instyle Fragrances captures user attention and facilitates a smooth journey to checkout.
Pro tip: While running lightning deals or holiday sales, make this storefront the landing page for all your social media promotions, email campaigns, and sponsored brand ads.
Get started with your Amazon storefront with this detailed guide.
Invest in sponsored ads to gain more visibility, clicks, and sales
The Amazon algorithm actively promotes sponsored brands and products, helping you increase visibility and drive conversions.
There are mainly 4 types of ad formats on Amazon:
- Sponsored Products (SP): To promote individual products
- Sponsored Brands (SB): To help boost brand visibility
- Sponsored Display (SD): To retarget potential customers on external platforms
- Sponsored TV (STV): To engage ideal viewers on streaming platforms via targeted TV ads.
Amazon promotes sponsored ads at the top of the search results, just like Google. One of those sponsored products also has the ‘’Overall Pick’’ tag from Amazon based on its rating, order frequency, and return infrequency.
Take the example of Z Natural Food. SalesDuo used an SP ad campaign to drive their sales using a rainfall bidding technique: high bids for close matches and low for complementary products. With a total ad spend of $107K and using rule-based, dynamic bid adjustments, Z Natural Foods achieved 24 million impressions and a 134% increase ($567K) in sales in just 5 months.
Get the Buy Box to win more sales
The Buy Box is the bottom line of your product listing page where customers can click on ‘’Add to Cart’’ or ‘’Buy Now.’’
That’s where over 80% of the Amazon sales happen.
Maintaining the lowest pricing compared to other sellers, providing free shipping and quick deliveries, offering exceptional customer service, ensuring stock availability at all times, and using Fulfillment by Amazon (FBA) are the key factors that help you win the Buy Box.
Pro tip: Price your products competitively and consider using Fulfillment by Amazon (FBA) to improve shipping speed and customer satisfaction, boosting your chances of winning the Buy Box.
Collect honest customer reviews and UGC to build social proof
People trust people more than they trust brands. Customer reviews significantly influence the buying decision. Amazon boosts your product listing and recommends your products in the search results based on your overall rating and number of reviews.
The Amazon Vine program is an effective tool that helps you get paid product reviews from trusted and authentic reviewers.
Pro tip: Collect user-generated content for your products and upload the videos under the ‘Videos’ section on your product listing page. Ask customers to share video reviews, encouraging them to become micro-influencers and brand advocates. Win-win!
Offer competitive pricing at all times to keep winning the Buy Box
Pricing is a significant factor in buying decisions, followed by shipping rates. This is not a trend; it’s a persistent customer sentiment that has influenced Amazon sales for decades.
When you’re selling a particular product against multiple sellers, competitive pricing will work in your favor as customers will almost always go with the lowest-priced item. Ensure your pricing accommodates changes in the market, consumer, and competitor trends.
Use Amazon’s automatic pricing tool to reprice your products and ensure you always win the Buy Box. But be cautious—aggressive repricing can quickly cut into your profit margins. To avoid this, set a minimum price that accounts for costs and target margins.
For example, set your minimum price at $32.00 and maximum at $39.00, and set a rule to “stay 10 cents below the buy box’’. If your current offer is $37.50, and the Buy Box offer of a product is $35.00, Amazon will automatically change your price to $34.90 to stay below the Buy Box. This repricing runs till it reaches the minimum set price of $32.00, ensuring that you always have the Buy Box and attract sales.
Pro tip: For more effective pricing, experiment with different rules by category. In high-demand, low-competition categories, you could set a rule to stay slightly above the Buy Box to protect your margins. In fast-moving, competitive categories, you can set a rule to stay within a range of competitor prices to maintain visibility without excessive undercutting.
Learn more about Amazon repricing here.
Launch new ASINs to your parent product at regular intervals
Launching variations and new ASINs regularly improves sales by providing customers with multiple buying options. The Amazon algorithm prioritizes products with multiple variants in the search results over items without variants.
Another added advantage is that the ratings and reviews of all child ASINs add up for the parent ASIN.
SPAX, a screw manufacturing brand, altered its catalog and added a variation to its product offering. After figuring that majority of their customers were individual consumers and not businesses, they started selling single screws instead of bulk cartons. They increased their Amazon sales by 80% following this tactic.
Pro tip: Club less popular product variants with popular or best-selling ones. When you do so, customers are more likely to discover and buy new product variants.
Here’s a comprehensive guide to selling variants to increase sales on Amazon.
Use Fulfillment by Amazon to attract more buyers
Subscribing to Fulfillment by Amazon (FBA) increases your chances of winning the Buy Box and attracts Prime shoppers.
Over 200 million Amazon Prime members worldwide, and above 85% of them look for free shipping and a hassle-free shopping experience.
When you ship with FBA, it costs you 70% less per unit than other premium services in the US, as FBA takes care of the logistics and operations.
Here’s a detailed guide to moving from Amazon Vendor Central to FBA.
With FBA, you can also give your customers the option of Subscribe & Save for products with repeat customers. When enabled, your customers get a discount for signing up for recurring purchases of the product, and you see a surge in your overall Amazon sales.
Pro tip: Invest in inventory forecasting tools to avoid last-minute hiccups, as you’ll see a huge surge in orders when you start with FBA.
Run social media campaigns and off-Amazon promotions
To increase sales on Amazon, focus your marketing on other channels that can bring traffic to your Amazon store, improve your search ranking, and boost your brand recall. Use emails and social media campaigns to inform customers about a new product launch or an upcoming sale.
Pro tip: Collaborate with influencers in your niche to create authentic product reviews and tutorials, driving their audience to your Amazon listings.
BONUS
Shoot for the badge of honor - ‘’Amazon’s Choice’’
Customers trust Amazon’s choice, so this tag helps you get more clicks and sales, and stay on top of customer minds. Amazon algorithm automatically awards the Amazon’s Choice badge to products that are highly rated, well-priced, available for fast shipping, and in stock. Though there’s no application process for sellers to get this badge, you have a higher chance of winning if your products have:
- High ratings and positive reviews
- Competitive pricing
- Optimum stock levels
- Fast shipping eligibility
The Amazon's Choice badge ensures that your products appear prominently on search results, increasing visibility and sales.
A strategic 3-month roadmap to increase sales on Amazon
Now that we've explored the key tactics, here’s a strategic 3-month roadmap to systematically increase your Amazon sales.
Month 1: Foundation and optimization
Target: Build a strong foundation with optimized listings, reviews, and brand tools.
Week 1-2:
- Conduct a full audit of your Amazon presence to identify areas of improvement.
- Perform keyword research and optimize listings for SEO.
- Begin Amazon Brand Registry enrollment (approval may take 2-4 weeks).
- Evaluate FBA as a potential fulfillment option to improve Buy Box win rate and shipping speeds.
Week 3-4:
- Continue to optimize listing and focus on product titles, bullet points, descriptions, and compelling graphics.
- Create A+ Content for key products; allow 1-2 weeks for Amazon's review and approval.
- Start Amazon Storefront setup, but note that this can be expanded over the next month.
Buffer Tip: Allow extra time for Brand Registry and A+ Content approval, as these processes can vary.
Month 2: Advertising, traffic, and promotions
Target: Drive targeted traffic through ads, pricing strategies, and external promotions.
Week 5-6:
- Launch and fine-tune Sponsored Products and Sponsored Brands ads for high-impact keywords.
- Implement pricing automation tools to stay competitive and win the Buy Box.
- Gradually launch your Amazon Storefront in phases.
Week 7-8:
- Begin Sponsored Display ads for retargeting and building brand awareness.
- Develop a content calendar for off-Amazon promotions to drive traffic, focusing on social media and email.
- Use influencer collaborations to create off-Amazon traffic to your Storefront.
Buffer Tip: Launching multiple ad campaigns simultaneously may need extra monitoring to optimize the budget and prevent overlap.
Month 3: Performance optimization and scaling
Target: Use data insights to refine strategies, expand inventory, and scale up high-performing initiatives.
Week 9-10:
- Analyze ad and sales performance from the last two months; make data-driven adjustments to campaigns.
- Expand external marketing efforts and focus on high-ROI platforms.
- Begin inventory forecasting for scalable growth, based on sales trends and peak demand periods.
Week 11-12:
- Introduce new ASINs or product bundles if current SKUs show steady performance.
- Scale up best-performing ad campaigns, focusing on high-conversion keywords and placements.
- Start planning a long-term strategy with content marketing, using blog posts, buyer guides, and targeted email campaigns.
Scaling Tip: Use key metrics like ACOS, CTR, and Buy Box win rate to determine which campaigns to scale. Monitor inventory closely to avoid stockouts as you expand.
The way forward for 10X Amazon sales in 2025
If you want to capture a larger share of the Amazon marketplace and increase your Amazon sales, you need a multifaceted approach that combines technical optimization, strategic marketing, and data-driven decision-making.
At SalesDuo, we understand that every Amazon business is unique. That's why we offer customized roadmaps designed specifically for your business, based on your industry, competition, and growth objectives. We’ve helped over 250 100 brands grow their Amazon business by executing custom strategies end-to-end.
Don't let the Amazon opportunities pass you by. Contact SalesDuo today to get a customized roadmap tailored to your business.
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About the Author
Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.
