Selling on Amazon is getting more competitive than ever, with new products being added to the marketplace every day along with the millions of products already available on the most popular and, as a consequence, highly overpopulated e-commerce platform. Brands that want to stand out must go beyond simple product listings and create compelling, visually rich content to catch the eye of potential customers. One of the most effective ways to elevate your product detail page is through Amazon A+ Content, previously known as Enhanced Brand Content. By using A+ Content, sellers can add enhanced images, detailed product descriptions, and rich media that not only improve conversion rates but also help build trust with potential customers.
In this detailed guide, we will break down everything you need to know about A+ Content, from its benefits to how to create it, the best practices to follow, and some excellent examples to emulate. With the e-commerce landscape evolving rapidly, understanding how to optimize your listings with A+ Content is crucial for success in 2025 and beyond.
What is Amazon A+ Content?
Amazon A+ Content is a unique tool available to all brand-registered sellers and vendors to enhance their product listings by adding multimedia elements such as high-quality images, comparison charts, and rich product descriptions. This feature is particularly important for brands, as they aim to create an enticing product detail page that captivates customers and stands out from the competition.
While traditional product descriptions come in text format, A+ content allows sellers to visually showcase their products, tell their brand story, and convey important information in a more engaging way through rich multimedia content, including high-definition images and videos. This appealing content format can boost conversions, increase sales, and differentiate your brand from the competition.
Why You Should Use A+ Content
- Enhanced Visual Appeal: A+ Content allows brands to elevate their listings with high-quality images, videos, and infographics, creating a visually compelling presentation that captures customer interest. By showcasing products in diverse contexts and angles, A+ Content helps customers better understand product quality and features, leaving a lasting visual impact.
- Increased Trust: A+ Content supports brands in building credibility by presenting a polished, professional look with engaging, informative media. Through features like lifestyle images and detailed descriptions, customers gain a clearer understanding of the product's benefits, which builds confidence and encourages purchase decisions.
- Improved SEO: A+ Content improves search optimization by enhancing product pages with rich media and detailed descriptions that can rank better within Amazon's search results. By including relevant keywords in A+ Content, brands can attract more organic traffic, ultimately improving discoverability and driving conversions.
- Boosted Sales: A+ Content significantly impacts conversions (a 5.6% increase on average), as visually enriched listings tend to retain customer attention and increase engagement, leading to more sales. When customers are informed and confident about a product’s features, they’re more likely to proceed with a purchase, making A+ Content a valuable tool for maximizing revenue.
Impact on Sales
One of the most compelling reasons to use Amazon A+ Content is its proven ability to drive more sales. As per Amazon, listings with basic A+ Content can see up to an 8% increase in sales, while making use of Premium A+ Content (more on this down below) can push that number as high as 20%. When customers can see high-quality images and detailed product descriptions, they are more likely to trust the product and make a purchase.
Improved Customer Experience
A well-designed A+ content page isn’t just about improving the look of your listing; it also helps customers make more informed decisions. By offering comprehensive details about your product's features and benefits, you can enhance customer satisfaction and reduce return rates. Through easy-to-digest infographics and images, A+ Content facilitates improved decision-making, allowing buyers to confidently choose the right product. This enhanced customer experience can lead to more positive reviews and repeat purchases.
Eligibility Criteria for Creating A+ Content
All brand-registered sellers and vendors have access to A+ Content.
Wondering how to sign up your brand with Amazon Brand Registry? Check out our blog on the most frequently asked questions that brands have with regards to registering their brand on Amazon.
What is Premium A+ Content?
Premium A+ Content is, in plain terms, a premium version of basic A+ Content, offering brands expanded multimedia options, such as interactive features, video integration, and sophisticated layout choices. This enhanced version is designed to engage viewers more deeply, providing a richer, more immersive experience than basic A+ Content can offer. By utilizing Amazon A+ Premium Content, brands have the opportunity to showcase their products with greater depth and creativity, allowing customers to gain a better understanding of the product's features and the brand's core values.
What are the Enhanced Features of Premium A+ Content Compared to Basic A+ Content?
Compared to Basic A+ Content, Premium A+ Content includes a suite of additional features designed to elevate the customer experience:
- Interactive Hover Hotspot Modules: These modules allow customers to engage more deeply with product details, providing an interactive and dynamic browsing experience.
- Video Integration: Adding videos offers a visually appealing way to educate customers on product benefits and usage, enhancing the overall product story. Video modules are not available in basic A+ Content.
- Advanced Layouts: Sophisticated design options, including larger images compared to basic A+ Content and carousel modules, give brands a polished and professional look that elevates the page's appeal. The Q&A module also helps brands address FAQs about their products.
- Enhanced Comparison Charts: Ideal for showcasing product collections, Premium A+ Content has different comparison chart modules and provides brands with better cross-selling opportunities.
Eligibility Criteria for Premium A+ Content
To qualify for Premium A+ Content, you need to meet the following requirements:
- A published A+ Brand Story must be included for all Brand Owned ASINs in your catalog.
- At least five A+ Content projects must have been approved within the past 12 months.
What is a Brand Story?
The Brand Story is a type of A+ Content that provides sellers with an opportunity to connect deeply with customers by sharing the ethos and distinctive qualities of their brand. This dedicated section, appearing just before the A+ Content, is designed to highlight what sets the brand apart from others in the marketplace.
Types of A+ Content Modules
There are several different module types available for Amazon A+ Content. Each serves a unique purpose in enhancing the overall product detail page. Understanding the various modules can help you create content that aligns with your product’s features.
Image and Text Modules
These modules allow you to combine high-quality images with brief descriptions to highlight key product features. This is particularly useful for giving customers a closer look at the product from different angles.
Comparison Charts
These allow you to compare multiple products or variants side by side. The comparison chart module is excellent for cross-selling, allowing customers to evaluate different options without leaving the product page.
Product Description Modules
These modules let you add more detailed product descriptions, which are key to providing additional context or explaining unique product benefits.
How to Choose the Right Modules for Your Product
Choosing the appropriate content modules depends largely on the type of product you’re selling. For instance, visual products such as fashion items might benefit more from image-heavy modules, whereas technical products might require more detailed comparison tables and infographics.
By aligning your content modules with your product category, you can create a tailored, effective A+ Content layout that resonates with your target audience.
It's important to remember that more than 90% of users access Amazon Posts via mobile devices. To maximize engagement, make sure your images are optimized for mobile viewing.
How to Create A+ Content: A Step-by-Step Guide
Creating Amazon A+ Content may seem daunting, but it’s a straightforward process when broken down into manageable steps. Here’s how to go about it:
Step 1: Access Amazon Seller Central
Start by logging into Amazon Seller Central. Navigate to the A+ Content Manager by selecting "Advertising" from the main menu, then choosing "A+ Content Manager."
Step 2: Select the Product ASIN
Identify the product ASIN (Amazon Standard Identification Number) for which you want to create A+ Content. You can either create new content from scratch or modify existing Amazon A+ Content templates.
Step 3: Choose Your Content Modules
A+ Content offers various modules, including image blocks, text blocks, and comparison tables. Choose the ones that best highlight your product’s key features. The right combination of text and images will make your listing visually appealing while providing essential product details.
Step 4: Upload High-Quality Media and Optimize Text
Upload high-quality, high-resolution images that comply with Amazon's guidelines while using concise and engaging language to clearly describe your product and its benefits for improved user engagement.
Step 5: Assign Content to Your Products
After creating your content, click on "Apply ASINs" to choose the products you'd like to associate it with. After making your selections, proceed by clicking on "Apply Content."
Step 6: Submit Content for Review
After applying the content to your chosen products, submit it for review. Typically, the review process takes about seven business days. You can monitor its status at any time via the A+ Content Manager page.
A+ Content Guidelines and Common Mistakes to Avoid
To ensure your A+ Content gets approved, it’s important to adhere to Amazon’s content guidelines. Here are a few tips to keep in mind:
- Follow Image and Text Guidelines: Ensure that your images meet Amazon’s size and resolution requirements.
- Avoid Excessive Promotional Content: Focus on product features and benefits rather than promotional language.
- Proofread Thoroughly: Typos or grammatical errors can result in content rejections.
- Don’t Overuse Bold and Italics: While these tools can emphasize key points, overuse can make your content appear cluttered and unprofessional.
By following Amazon A+ Content guidelines, you’ll reduce the risk of your content being rejected or delayed during the approval process.
Amazon has strict policies regarding the usage of certain keywords. Learn about them here to avoid getting in trouble with Amazon.
A+ Content Examples
Let’s take a look at some Amazon A+ Content examples:
Basic A+ Content:
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Premium A+ Content:
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Conclusion
Nowadays, standing out on Amazon requires more than just a good product—you need to tell a compelling story and engage customers through rich, visually appealing content. A+ Content provides sellers with the tools to elevate their product detail pages, resulting in improved customer experience, better conversion rates, and ultimately higher sales.
However, crafting the perfect A+ Content page requires time, expertise, and a solid understanding of Amazon’s guidelines. That’s where SalesDuo can help. Our team of experts specializes in Amazon A+ Content creation, helping sellers maximize their sales potential by providing optimized content that resonates with customers. Schedule a call with an Amazon expert and take your business to new heights.
Frequently Asked Questions
About the Author
Meet Sparsha Chatterjee, a seasoned content writer specializing in Amazon businesses, crafting compelling, sales-driven content that boosts visibility and conversions. Beyond work, he enjoys reading storybooks, traveling to new places, and watching captivating movies.
