Amazon continues to dominate global eโcommerce in 2025. Whether you're a seller, investor, marketer, or curious consumer, knowing the key Amazon statistics is crucial to understanding the platformโs scale, trends, and opportunities. Below are 50 upโtoโdate data points, each with an exact data source link. Statistically speaking, this is your goโto summary of Amazonโs current landscape.
1. Market Cap & Valuation
1. As of Julyโฏ2025, Amazonโs market capitalization is USD 2.36โฏtrillion, making it the fourth most valuable public company worldwide.
2. In 2024, Amazon generated USD 638 billion in net sales and USD 59.2 billion in net income, up 11% and 95% respectively over 2023.
2. Amazon Prime
3. By mid-2025, Amazon Prime membership exceeded 240 million globally.
4. In 2024, Amazonโs U.S. Prime Day sales reached USD 14.2โฏbillion, an 11.8% increase over 2023.
5. Globally, over 300 million items were sold on Amazon during Prime Day 2024, slightly down from 375 million in 2023.
6. On Prime Day 2025, U.S. eCommerce sales totaled USD 24.1โฏbillion; the event spanned four days instead of two.
3. Revenue & Sales
7. Amazonโs advertising revenue hit USD 56.2 billion in 2024โan 18% increase year-on-yearโmaking it the third-largest retail ad network behind Google and Meta.
8. More than 60% of Amazonโs total unit sales in Q4 2024 came from thirdโparty (3P) sellers, a record high share ~62% of units sold.
9. As of midโMay 2025, U.S.โbased sellers account for 38.4% of total Amazon revenue, while Chinaโbased sellers represent 35.1%; China now leads in 3P revenue share (~48.9%) and is closing the gap.
10. Amazonโs U.S. business remains the most profitable marketplace; Germany revenue reached USD 40.9 billion (+8.7%) and the UK revenue hit USD 37.85 billion (+13%) in 2024.
4. Users & Platform Scale
11. In 2025, Amazon had over 310โฏmillion active users globally.
12. In 2025, 9.7 million sellers were registered, with approximately 2 million actively selling on Amazon.
13. In 2024โ2025, 839,900 new sellers joined 2024; over 1.3โฏmillion were expected in 2025.
5. Daily & PerโSecond Volume
14. In 2024, Amazon generated approximately. USDโฏ1.75โฏbillion in sales per day (~USDโฏ1.21โฏbillion per day in 2023).
15. In Q1 2025, operating expenses consumed 88.2โฏ% of revenue, leaving narrow margins.
16. In Q1 2025, revenue from Prime subscriptions totaled USDโฏ11.715โฏbillion, up 9.26โฏ% over 2024 Q1.
6. Advertising & AWS
17. Amazonโs global advertising revenue in 2024 reached USDโฏ52.3โฏbillion, growing to USDโฏ56.2โฏbillion (โ20โฏ% increase) by year-end.
18. Sponsored Products made up 68โฏ% of total ad revenue in Q1 2025.
19. AWS sales grew by 17โฏ% in Q2โฏ2025, reaching USDโฏ30.87โฏbillion.
20. AWS margin slowdown worried investors despite 17โฏ% revenue growth.
7. Profit & Outlook
21. In H1โฏ2025, Amazonโs net profit rose 47% to USDโฏ35.29โฏbillion on USDโฏ323.37โฏbillion revenue (+11โฏ%).
22. In Q2โฏ2025, operating income guidance ranged from USDโฏ15.5โ20.5โฏbillion, below the expected ~USDโฏ19.4โฏbillion, causing a ~3โฏ% stock drop.
8. Market Share
23. Amazon controlled approximately 38% of the U.S. eโcommerce market share in 2024โ25.
24. Amazon ranked as one of the topโfive mostโvisited U.S. websites, #1 in the shopping category.
9. Logistics & Fulfillment
25. Amazon operates around 1,200 logistics facilities globally, including 150 fulfillment centers in the U.S.
26. 92โฏ% of U.S. Prime members are within oneโday delivery range.
27. In 2024, Amazon delivered over 1โฏbillion packages via its US fleet of 20,000 electric vans.
28. Over 750,000 warehouse robots process about 75% of orders by volume.
29. Over 50โฏ% of Prime orders in the U.S. arrive within one day; many are sameโday deliveries.
10. Seller Ecosystem & ThirdโParty
30. About 60โฏ% of Amazonโs sales in 2024 came from thirdโparty sellers.
31. Chinaโbased thirdโparty sellers account for a growing share of total GMV in 2025, now challenging U.S. brands on price and conversion.
31. Amazon sellers use AIโbased tools for forecasting, repricing, and analytics more than ever in 2025.
11. Tools & Ecosystem
32. Jungle Scoutโs โState of the Amazon Seller 2025โ survey covered ~1,500 sellers globally (Janโฏ10โ27,โฏ2025)
33. Among respondents, 36โฏ% were sellers/brand owners, while 42โฏ% were eโcommerce professionals at brands.
34. In 2025, Heliumโฏ10, Jungle Scout, Sellerboard, Viral Launch, and DataHawk remain among the top analytics tools used by Amazon sellers.
12. Fulfillment & Profitability
35. Q1 2025 operating margins narrowed, with expenses consuming 88.2โฏ% of revenue
36. In 2025, many sellers still report profit margins over 15โฏ%, particularly SMB FBA users.
Seller Performance & Retention
37. Amazonโs Perfect Order Percentage (POP) key metric suggests sellers should maintain at least 95% perfect order rate to stay compliant.
38. Amazon generated ~USDโฏ1.6โ1.75โฏbillion in sales daily across 2024 and 2025.
39. Prime revenue in 2025 Q1 soared to USDโฏ11.7โฏbillion (+9โฏ%).
40. Advertising revenue jumped to ~USDโฏ14.6โฏbillion in Q1 2025, growing 19โฏ% yearโonโyear.
41. AWSโs 17โฏ% growth in Q2 helps drive overall fiscal performance โ albeit with cautious forward guidance.
42. Amazon remains the largest eโcommerce retailer globally, exceeding JD.comโs eCommerce revenue by 22.3% in 2024.
43. U.S. Amazon sellers lost their de minimis duty-free status for merchandise under USD 800 shipped to the U.S. beginning in 2025, requiring full 10-digit HTSUS codes and duties.
44. Chinese sellers now lead Amazon 3P revenue (~48.9%) while the U.S still leads total revenue (~39%), but margins are narrowing fast.
45. Significant fees and compliance changes are affecting sellers in 2025, including rising FBA fees and stricter inventory/storage policies.
46. In 2023โ2024, smallโtoโmidโsized Amazon businesses recorded profit margins over 15% in 55% of cases.
47. Amazonโs advertising arm is now the thirdโlargest ad platform in retail, behind Meta and Google; ad revenue grew 18% in 2024.
48. Average thirdโparty seller U.S. revenue share: 62% of units sold in Q4 2024.
49. U.S.โbased sellers now contribute 38.4% of total revenue versus Chinaโs 35.1% (3P share ~48.9%) in May 2025
50. Prime membership penetration in the U.S. is over twoโthirds of users (~148โฏmillion)
51. Over 2,700 tools/sites exist in the eCommerce ecosystem; top Amazon analytics tools include Helium 10, Sellerboard, Jungle Scout, etc.
Conclusion
In conclusion, these Amazon statistics from 2024 and 2025 underscore the platformโs unparalleled dominance in eโcommerce, explosive growth in advertising revenue, and the overwhelming influence of thirdโparty sellers. Staying competitive on Amazon now demands more than great productsโit requires expert optimization across listings, advertising, content, inventory, and operations.
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About the Author
Meet Paulami Karmakar, an Amazon Content Expert, who specializes in strategizing and crafting powerful SEO content that enhances product visibility, enriches customer experience, and boosts sales on Amazon and Walmart across continents. With a passion for innovation and a commitment to excellence, Paulami consistently creates customized strategies that achieve measurable success. Outside of her work, she finds joy in painting, handcrafts, yoga, and music.
