Whether youโre bleeding ad budget, dealing with suppressed listings, or just tired of reacting instead of growing, the right Amazon seller account manager can make all the difference.
The keyword here is 'right,' because not all account managers are suited to your specific business or challenges. Some excel in handling individual tasks, while others are equipped to manage your entire account and drive sustained growth.
In this guide, weโll explain exactly what to look for in an Amazon seller account manager, when to choose a freelancer vs. an agency, and how SalesDuoโs approach stacks up so you can make the right call for your brandโs growth.
Why Hiring an Amazon Seller Account Manager is a Smart Move
Amazon involves a lot of moving parts, and without time and expertise, your margin of error increases. Below are a few ways an Amazon seller account manager can take work off your plate and put results back in your hands:
Provides Strategic Growth: A skilled Amazon seller account manager doesnโt just โkeep things running.โ They build a roadmap for your growth; identify which products to push, how to optimize listings for higher conversion, and where to scale your ad spend profitably.
Optimizes Ad Spends : They track your advertising performance closely. They test, optimize, and restructure campaigns to reduce wasted spend, improve ROAS, and scale up winners.
Smarter and Faster Decision Making: Amazonโs data can be overwhelming. But a good account manager knows exactly where to look. They monitor your metrics, identify whatโs dragging your performance down, and turn numbers into clear next steps.
Peace of Mind: With someone monitoring, optimizing, and advocating for your account every day, you can finally focus on operations, product development, or step away from routine tasks.
Freelancer vs. Agency: Choosing the Right Amazon Seller Account Manager
Which one you choose depends on where your business is and where you want it to go. Here's how both options stack up:
When a freelancer makes sense
If youโre a small seller or just starting out, a freelancer might be the right fit. They offer:
- Niche Expertise: Freelancers often bring deep expertise in specific areas, such as PPC management, SEO, or listing optimization. If you have one clear problem, they might be your fastest fix.
- Flexibility: Freelancers are agile and offer quicker turnaround times due to fewer bureaucratic hurdles. They are helpful if you need someone who can act fast and independently.
- Lower Costs: Since freelancers typically work on an hourly or project basis, they may be a more cost-effective solution for businesses that donโt need extensive services.
But freelancers often lack the scale, strategic oversight, or tool access needed for long-term growth. If your business grows or issues become multi-layered, one person may not be enough.
When an agency is the better choice
Agencies are built for long-term growth. If your business is scaling and you're ready to invest, an Amazon agency will give you more stability and results. They offer:
- Comprehensive Expertise: An agency offers a team of specialists โ PPC, product listing optimization, inventory management, or compliance, etc., who work together to optimize all aspects of your Amazon store.
- Strategic Insights: Agencies tend to offer high-level strategic planning that looks at your business goals holistically. They donโt just optimize campaigns.
- Access to Advanced Tools & Technology: Agencies have access to tools and technologies, such as AI dashboards, sophisticated bidding strategies, and automated reporting systems, which many freelancers canโt afford or manage solo.
- Scalability: As your business grows, an agency can scale its support. You donโt need to rehire or retrain them.
Things to keep in mind:
- Higher Costs: Agencies typically charge more due to the broader range of services they offer. However, this cost is often justified by the enhanced capabilities and scalability they bring to the table.
- Potential for Less Personalized Attention: Agencies tend to have lots of clients and may stretch their account managers thin, meaning less one-on-one attention. Thatโs why itโs worth checking reviews or testimonials to see how they handle client support.
What to Look Out for in an Amazon Seller Account Manager
Youโre probably torn between many options of Amazon seller account managers out there. An easy way to identify the best fit is to ask these questions:
Do their services match my business needs??
Some Amazon seller account managers specialize in advertising (PPC) or listing optimization, while others offer full-service management that covers all needs.
Before hiring, itโs crucial to determine what services your business actually needs.
For example, if your biggest challenge is low product visibility, you need someone skilled in listing optimization and keyword research. If youโre struggling with high ad spend but low returns, a manager with PPC expertise is essential. Brands that have frequent stockouts or excess inventory should look for someone experienced in demand forecasting and inventory management.
However, the best account managers take a holistic approach, ensuring that every part of your business, like listings, ads, inventory, and compliance, works together for consistent growth. Instead of just maintaining your account, they should actively look for opportunities to improve rankings, increase conversions, and maximize ad spend efficiency.
What is their experience with similar Amazon businesses?
Selling on Amazon isnโt the same for every brand. Supplements have compliance risks. Fashion deals with high-return rates. Electronics demand detailed tech specs. Make sure your Amazon seller account manager has experience that aligns with your specific business model, product category, and growth stage.
For example, if you're selling in a restricted category like supplements, you'll want someone who understands everything from proper labeling and documentation to navigating policy changes. If you're in the fashion industry, experience with A+ Content, brand storytelling, and high-return-rate management is crucial.
One way to assess their experience is by looking at case studies and past client portfolios. The more relevant their background, the faster they can implement winning strategies without wasting time on trial and error.
How skilled is the account manager assigned to you?
When working with an agency, it's easy to assume you'll automatically get the benefit of their collective expertise. But in reality, your results will depend heavily on the individual managing your account.
Thatโs why itโs important to know about the specific person youโll be working with. Are they a seasoned professional with a track record of handling accounts similar to yours? Or are they a junior rep still learning the ropes? This distinction can make a big difference in the strategies they recommend, how quickly they catch issues, and how proactive they are in optimizing your account.
One way to find out is to ask about their expertise level. You can also ask if senior experts will review your campaigns or make high-level strategy decisions regularly.
How well do they communicate and what KPI do they report?
Great account managers donโt just send reports. They explain whatโs happening, whatโs working, and whatโs not.
Look for regular updates, whether itโs a weekly check-in or a monthly performance summary. And access to a dashboard where you can monitor changes yourself.
How SalesDuo Addresses Each Factor to Produce Better Results than Other Amazon Seller Account Management Agencies
If youโre ready to skip the trial and error, SalesDuo checks every box. Here's how:
We offer full-service account management so you can focus on operations
Our full-service Amazon account management removes the complexity so you can focus on operations. We donโt just jump into execution, we start with a strategy session to understand your goals, then run an AI-backed audit to spot gaps across your catalog, ads, and backend.
With a clear roadmap, we roll out tailored strategies like:
- Advertising and Marketing: We launch sponsored campaigns with high-converting keywords from automatic ads, and build targeted manual campaigns to rank your product. Our approach stretches your budget, keeping ACOS low and ROAS high. As an Amazon Partner, we give $3โ$12 in bonus ad credits for every $100 spent.
- Catalog and Listing Enhancement: We optimize elements like titles, bullets, images, and backend terms to improve discoverability and conversion. As the market shifts, we keep your listings fresh with ongoing keyword updates, content tweaks, and more.
- Inventory and Forecasting: With our AI Dashboard, we deliver a 12-month growth and forecasting plan. We help you prep for demand surges, avoid stockouts, and stay ready for key seasons like Prime Day and Q4.
- Policy Compliance: We spot risky keywords, guide you on certifications, and rewrite product content to stay fully compliant, preventing listing suppression before it happens.
The best part? Even if you come in for just one service, you donโt need to look elsewhere as your needs grow. We already understand your brand, so we can expand support without the learning curve. Thatโs exactly what happened with Eastern Jungle Gym.
Our team of ex-Amazon insiders has the experience to ensure every campaign is a win
Over 85 percent of our team previously worked at Amazon, giving us insider knowledge of backend systems, policies, and processes that most agencies struggle to navigate. We can anticipate roadblocks, work directly with category managers, and make smart, algorithm-aware decisions.
Weโve also supported 250+ Amazon businesses across industries, so whatever challenge youโre facing, weโve likely seen (and solved) it before.
Your dedicated experts ensure ongoing support and communication
With SalesDuo, you're not left guessing how your Amazon business is doing or waiting for support to respond when problems pop up. Every client is assigned a dedicated account team made up of seasoned Amazon experts who clarify your questions on time and continuously monitor ad campaigns, listing health, inventory, and compliance.
Provides customized reports to track key business metrics
Instead of waiting for updates, you get real-time visibility through our proprietary Business Intelligence Dashboard. You can track your listings, ad performance, market share, and regional sales anytime.
We also send weekly, biweekly, or monthly reports tailored to your goals so you can spot issues early, stay aligned, and suggest changes that keep performance on track.
Ready to see what your brand could look like with expert support? Book a free discovery call with SalesDuo today.
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About the Author
Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.
