How to Make Amazon Product Videos for Better Sales

What if a 90-second video could double your Amazon sales, without spending on ads?

That’s exactly what smart sellers are doing in 2025. As bounce rates rise and ad costs soar, the best way to win customer trust and drive conversions is with Amazon product videos.

These short, engaging clips show the product’s value. When customers see your product in action, they’re far more likely to hit "Buy Now."

This guide will show you exactly how to make Amazon product videos that boost sales, cut returns, and build credibility.

Let’s dive in.

What Are Amazon Product Videos?

Amazon product videos are short videos that brands and sellers add to their Amazon listings to improve their product listings and better showcase their items. Unlike static photos and text, these videos let potential buyers see the product in action–learning how it works, its features, benefits, and even comparisons.

You’ll usually find these videos in the image gallery (where users swipe through product photos) or under the "Related Video Shorts" section on a listing page.

Types of Amazon Product Videos

Product overview video: A quick introduction to the product, highlighting key features, benefits, and unique selling points.
How-to or demonstration video: Shows how the product works in real-life situations. It educates customers on usage and highlights its functionality and applications.
Testimonial or review video: Features satisfied, real customers sharing their positive experiences with the product to build trust and reliability.
Lifestyle video: Depicts the product in relatable, everyday scenarios to create an emotional connection with potential buyers.
Comparison video: Compares your product with similar alternatives to highlight its advantages over competitors.

Benefits of Amazon Product Videos

There are several benefits to Amazon product videos, such as boosting conversion rates, building trust, explaining how products work, and answering buyer questions before they even ask them.

Let’s explore them in more detail here.

Videos engage customers more than text or images alone. This increases the likelihood of a purchase by showcasing your product’s value without relying on paid ads.
Seeing the product in action with demonstrations or testimonials builds credibility and makes customers feel more confident in their purchase. This also leads to improved customer retention.
With a product video for Amazon, you can highlight what sets your product apart from competitors, such as a unique design, functionality, or innovative feature.
By providing a clear and detailed product preview, videos help set accurate expectations, which helps reduce the chance of returns due to misunderstandings. This helps you save all related expenses.
Videos can improve your listing’s performance in Amazon’s search rankings. It helps increase traffic and sales potential by keeping customers engaged longer.
Amazon gives priority to listings with videos in search results to help your product stand out and get noticed by more shoppers. This can significantly improve sales on Amazon without paid promotions.
Videos explain your product’s value quickly. They make it easier for customers to understand how it’s the right choice for them, leading to more sales.

How to Create Amazon Product Videos: Step-by-Step Guide

Amazon product video creation takes a lot of planning and strategy. But doing it right can boost your sales and visibility on Amazon.

Follow this step-by-step guide to create product videos that capture attention and drive conversions.

Define the purpose of your video

Before you start filming, it’s crucial to define what your product video for Amazon is meant to achieve.

Here’s what you can do:

—Consider their needs, pain points, and what features they care about most

—Identify the video content they respond to (see–quick solutions, tutorials, unboxing, etc.)

—Research Amazon product video examples used by competitors in your niche

Once you have enough insights, tailor your video style, tone, and messaging to match their expectations. This will make your product more appealing and boost sales.

Understand your target audience

To create a compelling product video for Amazon, you first need to understand who you’re talking to. Knowing your audience's needs, pain points, and buying behavior helps you tailor your message.

There are several ways to understand your target audience:

Read reviews on your product and competitors' listings
Create a detailed customer persona based on buyer behavior
Analyze common customer questions about your product
Use tools like Amazon Brand Analytics to understand your audience

A well-targeted message, backed by data, makes your video feel more relevant and personal. It also informs the tone, visuals, and scripting in your chosen Amazon product video maker or workflow.

Write a script for the video

A well-planned script is the foundation of a high-converting Amazon product video. It keeps your message focused, your visuals structured, and your content aligned with Amazon product video guidelines.

Start by highlighting the product’s key features and benefits. Then, plan a simple demonstration that solves customer pain points. Lastly, mention any customer reviews or FAQs worth showcasing.

You can use tools like ChatGPT or Claude to brainstorm or write your script faster. But keep the language natural and persuasive.

Also, remember to follow Amazon product video requirements as you script. Stick to clear messaging and avoid off-limit content (like unverified claims or competitor mentions). This will make post-production easier and help your video get approved faster.

Choose the right setting

The environment you film in plays a big role in how your product is perceived. A relevant, well-lit space leaves a lasting impression and builds credibility. Choose a clean space that matches the product’s use.

For home goods, like vacuum cleaners, shoot in a cozy room
For outdoor products, like trekking boots, film outside
If it is a kitchen product, like a juicer, choose the kitchen as the setting

Avoid cluttered backgrounds that distract from your product. A well-framed shot not only keeps the viewer focused but also aligns with ideal Amazon product video dimensions for optimal presentation. A setting that feels natural and relatable helps customers imagine using the product in their own lives.

Pick the right equipment

The equipment you use makes a huge difference in how professional your Amazon product video looks. While you don't need expensive equipment, there are some essentials:

A quality camera or smartphone (like iPhone 16 Pro or Samsung S24)
A sturdy tripod for stability
Lighting kit for consistent brightness
An external microphone for clear audio

Whether you're using a DSLR or a flagship phone, make sure your gear supports the Amazon product video specs, including HD resolution, proper aspect ratio, and clear visuals.

Shoot and edit the video

Once you have the script, settings, and equipment ready, it is time to shoot the video.

Plan your shoot before you begin to ensure the process is efficient by:

Setting a filming schedule to avoid rushing
Writing down every scene you need to capture
Setting up lighting and tripods for enough lighting
Ensuring enough space on memory cards
Organizing props for your videos

Focus on capturing crisp visuals and clear audio that builds trust with shoppers.

Optimize video for Amazon

When creating product videos for Amazon, you need to optimize it according to Amazon product video specs and platform expectations..

Here’s what to focus on:

Keep the Amazon product video length between 30 and 120 seconds
Focus on your product’s main benefits early in the video
Use high-resolution visuals and clear, balanced audio
Follow all Amazon product video guidelines regarding content and claims

Having an optimized video for the platform with good visuals and a benefit-driven narrative can drive more clicks and conversions

Upload the video and analyze it

Many think that uploading the video is the end. But it really is the beginning. You must constantly watch the video and gather insights to improve future videos.

To check the performance of Amazon product videos:

Look at how many people watched the video
Check the changes in the conversion rate due to the video
Look at the overall interest in products with videos vs. those without

These metrics will help you understand how audiences are responding to the videos and plan your next videos with these insights in mind. If you're unsure how to upload video to the Amazon product page, make sure to follow Amazon’s video upload process through Seller Central or A+ Content Manager.

Tips to Improve Amazon Product Videos

Good planning, creative storytelling, and a strong technical foundation can make your Amazon product video stand out.

Here are some proven tips:

Hook the viewers quickly

As a brand, you only have three seconds to grab a shopper’s attention. That’s why you need a good hook–it is the attention-grabbing element at the start of your content.

Effective hook strategies include:

Asking a provocative question, like ‘Are you wasting money on ABC?’
Using mild negativity to stir curiosity, like ‘Your business will fail if you don't do this’
Creating urgency, like ‘Your chance to get 30% off ends 6 PM today’

Starting strong increases the chances of your audience watching your product video and buying the products if done well.

Create videos that focus on benefits

Don’t just list product features. Focus on how your product solves problems for your customers.

For example, if you are selling a massage gun, you can talk about pain relief. You can also talk about how consumers can travel with the massage gun instead of its features like six speed-settings, light weight, etc.

Use niche-relevant visuals and imagery

It is natural that you may use stock images and videos in your product videos. While that’s fine, ensure you use relevant images.

If you want to sell a kitchen product, use images and videos of people working in the kitchen. This helps create a connection in the minds of the user between the product and the real-life setting where the product is used.

Add textual overlays to make the video interesting

Not many people will have their audio on while browsing products on Amazon. Most of the time, they may be traveling or waiting for someone, or in a park.

And they may not have their phone with full volume for media. Hence, add text overlays and captions to help them understand the video better.

These texts also encourage the audience to watch the video fully, which increases the likelihood of buying from you.

Comply with Amazon product video guidelines

Always comply with Amazon’s rules to avoid rejections or removals. Key points include:.

All videos must be in English
Support claims with evidence
Avoid using medical references
Do not add time-sensitive promos
Refrain from using competitor names

Also, double-check Amazon product video specs like file size, format, resolution, and video length before uploading. If you're using an Amazon product video maker, ensure it helps you stay compliant with these technical standards.

Hire SalesDuo to Optimize Listing for Better Sales

SalesDuo Amazon Marketing Agency Landing Page

Amazon product videos are an excellent way to increase conversions, build brand trust, and reduce returns. However, managing video production, optimizing listing, and platform growth can overwhelm even the best teams.

That is where SalesDuo steps in. Our team, 85% of whom are ex-Amazon insiders, helps brands like Naturally Fresh grow faster and smarter with customized Amazon strategies.

Here’s how we can help you :

Comprehensive support for Amazon account management with A+ content creation, SEO, and product listing optimization
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If you're ready to drive 80% average YOY growth, book a free consultation with our experts today.

Frequently Asked Questions

About the Author

Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.

How to Make Amazon Product Videos for Better Sales