When youโve spent months perfecting the product, every detail, every feature to deliver the promise it makes in the description, you cannot lose the battle to images that donโt spark interest.
On Amazon, buyers cannot touch and feel your product. That makes photographs your spokespersonโ a chance to grab attention, spark emotion, and earn trust.
Why? Because shoppers scroll fast, and the competition is fierce. Ask yourself this: Would you buy a product with blurry, dark, unprofessional photos? Absolutely, not!
Your buyers wonโt either. At least 75% wonโt.
Thatโs why this guide breaks down the nitty-gritty of Amazon product photography, with practical tips to help you create images that not only look good but also drive real results.
Amazon Photography Guidelines: How to Optimize Your Product Photography for Conversions
High-quality and well-composed photographs have a direct impact on buyers' purchase decisions. To ensure your Amazon product photography drive Amazon conversions, follow these practices:
1. Keep the image resolution high, always
Your products should be shot on a professional camera with a high-resolution lens. Ensure that the images are of good quality, clear, sharp, and not blurry. The lighting should not be too bright or too dull, and it should accurately convey details of the product upon viewing, such as color, dimensions, and material.
2. Main image composition
The main image displayed on search and product pages should feature the product's front view. Avoid using the back view or the side angles as the main photo. Use additional images to show different perspectives and give buyers a complete view.
Pro tip: Use a Tripod to avoid camera shake; it can dramatically improve sharpness and consistency across your shots.
3. Only use white background
Always use a white background for your product images. It helps highlight key features and keeps your listing compliant. If your products are white, slightly adjust the tone of the white background to ensure contrast.
Pro tip: Use Photoshop or Canva, not Illustrator. While Illustrator is great for vector graphics, it is not ideal for editing or exporting product photos.
4. Product size: 85% of frame
The product size in the image should be neither too large nor too small. It should fill at least 85% of the image frame. If your product size is too small, there will be excess white space, making the details hard to notice. If it is too large, some features may go out of focus as the vision focuses mainly on the center of the image. Both issues lead to a bad customer experience and may affect your product rating.
Pro tip: Export your images at 4000px to 5000px on the longest side, instead of 1000px or 1600px width. Use 300 DPI for maximum clarity, as Amazon often compresses the images.
Hereโs a comprehensive guide to the Amazon product image size guide for 2025.
What Are Amazonโs Product Photography Requirements/ Guidelines?
Since product photos directly impact customer trust and conversions, Amazon has established specific technical guidelines to ensure consistency across listings.
- Main Image Background: All main images must feature a pure white background of RGB 255,255,255โ
- Product Representation: The main image should clearly depict the product being sold, without any additional objects โ
- Image Quality: Images must be in focus, professionally lit, and photographed or scanned, with realistic color and smooth edges
- Image Size: While Amazon's minimum requirement is 500px by 500px, this resolution is low and won't allow the zoom feature to work effectively. To enable the zoom function, a minimum of 1000px by 1000px is required. For optimal clarity and a premium appearance, a resolution of 2500 x 2500 pixels is recommended. However, the maximum allowable resolution is 10000px by 10000px
- File Naming: Use your Amazon ASIN, JAN, EAN, ISBN, or UPC as the file name, followed by the extension. Avoid using special characters like dashes or spaces in the file name
- Lifestyle Images: Include lifestyle images to demonstrate the product in use to help customers visualize its application in real-life scenarios
What to Avoid in Amazon Product Images?
While it's important to know what to do, it's just as crucial to know what to avoid to keep your product photos on point.
- Avoid excessive white space around the product in the image. Remember: 85% product; 15% white space
- Avoid including unnecessary items in the main image, especially for categories like books, music, and video/DVDs; only display the front cover art
- Avoid overly elaborate setups, busy backgrounds, or props that steal attention
- Human models are typically not allowed in the main image, except for categories such as clothing, footwear, and assistive technology
- Avoid overly creative angles and positioning. Stick to simple, standard shotsโlike straight-on front views, back views, side views, closeups, and 45-degree angles. Use the "rule of thirds" wisely to create balance without overcomplicating the image.
- Use infographics to highlight key features, dimensions, or benefits of the product
- Do not include additional text, watermarks, logos, or promotional text in the images
- Avoid immodest or indecent content, especially when shooting intimate apparel or personal/intimate products
- Avoid using stock photos or highly stylized images that do not accurately depict the product
- Avoid excessive use of filters, overly brightened images, or unrealistic color adjustments that can mislead potential buyers
- Skipping SEO optimization for your images. Add relevant keywords to file names and alt attributes
How to Outsource Amazon Photography?
All this can feel overwhelming if you're not well-versed in photography skills or simply donโt have the time to do it yourself. Thereโs an easy solution to this: outsource your Amazon product photography. Hereโs how you can do it:
1. Use Amazonโs Service Provider Network (SPN)
While Amazon does not directly provide product photography services, it offers access to a Service Provider Network (SPN) through its Seller Central platform.
It is a curated catalog of third-party providers from around the world who specialize in Amazon-compliant photography and other services.
Through the SPN portal, you can:
- Browse a wide range of service providers offering product photography, editing, and enhancement
- Filter providers based on your Amazon marketplace (like Amazon.com, Amazon.in, etc.) and your preferred language
- Select based on your locationโor to save costs, you can even input your manufacturerโs location and have product samples shipped directly to the studio
- Compare options easily by checking reviews, turnaround times, and pricing before you hire
2. Hire a specialized Amazon photographer
Outside of Amazon, many independent photographers specialize in Amazon photography. Look for their experience in Amazon product photography, their ability to produce a mix of white background images, lifestyle shots, and infographics, and their understanding of Amazonโs image-related guidelines.
3. Work with a full-service Amazon agency
Another excellent way to navigate the evolving Amazon guidelines is to work with a full-service Amazon agency that provides a complete package, from professional photography and editing to listing optimization and marketing.
If you prefer an all-in-one solution, partnering with an agency can save you time and deliver consistent, high-quality results.
What to Look for in an Agency When Outsourcing?
- A strong portfolio with Amazon-specific projects and proven results
- Deep understanding of Amazonโs guidelines, whether for images or listing optimization
- In-depth knowledge of Vendor Central and Seller Central, as it is crucial for tailoring strategies, especially if your business operates across multiple Amazon platforms or is transitioning between them
- A data-driven approach to identify trends well ahead, optimize campaigns, and allocate resources effectively for driving conversions
- Ability to adapt to platform changes and evolving marketplace needs
- Ability to handle complexities around expansion, new product lines, or markets
- Clear communication, transparent pricing, and positive client reviews
- Fast and reliable turnaround times
Hereโs a guide to Amazon agency pricing
How Salesduo Can Help?
While SalesDuo doesnโt just offer Amazon product photography, it provides a comprehensive suite of Amazon growth solutions with a consistent track record of delivering results, as high as 626%, for companies across various industries.
We offer:
- Amazon Account Management: Expert handling of Seller Central and Vendor Central accounts
- Amazon BI: A proprietary BI dashboard that offers an instant view of sales and growth performance, competition benchmarking, and how SalesDuoโs full-stack team is working to boost your category ranking for predictable, hands-off growth
- Amazon advertising and PPC management: AI-powered strategies for Sponsored Products, Display, and Brand campaigns and PPC campaigns
- SEO and listing optimization: Enhancing product visibility through keyword optimization and A+ content
- Multi-Platform Expansion: Assisting in expanding your brand to platforms like Walmart, TikTok Shop, and DTC channels
- Amazon Shortage Claims & Chargebacks: Simplifying your Amazon Purchase Orders with our EDI system
With SalesDuo, you benefit from innovative solutions and AI-driven smart marketing strategies โ all managed by ex-Amazon professionals and led by the former Head of Amazonโs Vendor Management Program.
Our comprehensive service ensures sure-shot growth and conversions.
So why not go beyond just Amazon product photography and optimize your entire Amazon business for growth?
Book a 1:1 growth call with our Amazon experts today!
Frequently Asked Questions
About the Author
Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.
