Running a successful store on Amazon is not just about having a great product.
With thousands of sellers offering similar items, itโs important to stand out.
Thatโs where Amazon PPC (Pay-Per-Click) comes in. These ads help sellers reach more customers and increase sales.
Itโs a powerful tool, but itโs also complex and time-consuming.
Thatโs why many sellers choose to outsource Amazon PPC to experts who can handle it better.
This blog will help you understand what Amazon PPC is, why outsourcing it can be a smart move, and how to find the right agency to help you maximize Amazon sales and performance.
Understanding Amazon PPC and Its Challenges
Amazon PPC is a type of advertising where sellers pay only when someone clicks on their ad. These ads appear when shoppers search for certain keywords on Amazon.
For example, if you sell headphones, your ad might show up when someone searches for โwireless headphones.โ
While PPC can bring more visibility and sales, itโs not always easy to manage. Here are some common challenges:
1. Lack of time:
Many sellers are busy running their business and donโt have the time to check and update campaigns every day.
2. Lack of expertise:
Amazon PPC involves keyword research, bid strategies, and analyzing data. Without proper knowledge, campaigns might not work well.
3. Poor performance:
If campaigns are not optimized, sellers might spend a lot of money on ads without getting enough sales. This increases ACoS (Advertising Cost of Sales) and reduces profit.
Because of these reasons, managing PPC in-house can be frustrating. Thatโs where Amazon PPC Management Services can help.
Benefits of Outsourcing Amazon PPC
Outsourcing means hiring a professional or agency to handle your PPC campaigns. Here are some key benefits:
1. Access to Experts
When you outsource Amazon PPC, you work with people who know the ins and outs of the platform. They understand how to optimize Amazon PPC campaigns to get better results.
2. Better Tools and Technology
Professional agencies use advanced Amazon PPC tools for keyword research, bid automation, and data analysis. These tools help in improving ad performance faster than doing it manually.
3. Saves Time
You no longer have to spend hours checking your campaigns. Instead, you can focus on growing your business, while experts handle the ads.
4. Improved ROI (Return on Investment)
With the right strategy, experts can help reduce your ACoS and increase sales. This means you get more value from your ad spend.
5. Consistent Monitoring
Agencies track performance regularly and make changes when needed. This ongoing process helps maximize Amazon results.
In short, outsourcing brings better performance, saves time, and increases profits.
When to Consider Outsourcing Your Amazon PPC
Not sure if you need to outsource? Here are some situations where outsourcing makes sense:
1. Your Sales Have Stopped Growing
If your sales are no longer increasing and youโre not sure why, it might be time to take a closer look at your Amazon advertising.
Often, stagnant sales are not due to the product itself โ but because your ads arenโt reaching the right audience. Hereโs how a professional Amazon PPC agency can help:
- Audit Your Current Ad Campaigns
Theyโll review your existing campaigns to spot whatโs working and whatโs not. - Identify Weak Areas
A fresh pair of expert eyes can find missed opportunities or ineffective strategies. - Apply New Advertising Techniques
Agencies use proven methods to adjust and improve your ad performance. - Target the Right Keywords
They know which high-performing keywords to focus on, so your ads reach buyers who are ready to purchase. - Optimize Bids
They fine-tune your bids to get the most value for your ad spend. - Build Effective Campaigns
With well-structured campaigns, youโre more likely to convert clicks into sales.
2. Youโre Spending Too Much on Ads
Running ads on Amazon costs money โ and if youโre spending a lot but not getting enough sales, something isnโt working. It usually means your campaigns are not well-optimized.
Hereโs where PPC professionals can make a big difference:
- Lower Your ACoS (Advertising Cost of Sale)
Experts help reduce how much you spend on ads for each sale you make. - Use Smarter Targeting
They focus your ads on the right audience โ shoppers who are more likely to buy. - Improve Bidding Strategies
Instead of overbidding or underbidding, they set smart bids that balance cost and performance. - Avoid Wasting Money on Irrelevant Clicks
No more paying for traffic that doesnโt convert. - Maximize Your Budget
Your ad spend goes to keywords and shoppers that actually matter. - Goal: Spend Less, Earn More
By fine-tuning every part of your advertising, experts help you get better results without increasing your budget.
3. Youโre Too Busy
Letโs face it โ managing a business takes a lot of time. Youโre already handling:
- Inventory management
- Packing and shipping orders
- Answering customer questions
- Processing returns and refunds
Adding PPC management to your daily to-do list can quickly become overwhelming. And PPC isnโt a โset it and forget itโ task. It requires:
- Daily attention and adjustments
- Ongoing keyword research and analysis
- Performance tracking and optimization
If you donโt have time to give your ads the focus they need, outsourcing is a smart move. Hereโs why:
- Experts manage your campaigns from start to finish
- They ensure your ads are always running smoothly
- You save time and reduce stress
- Your campaigns become more efficient and effective
4. Youโre Launching a New Product
Launching a new product on Amazon is exciting โ but it also comes with risks. The market is highly competitive, and without the right visibility, even great products can go unnoticed. Thatโs where an experienced Amazon PPC agency can help. They know how to create powerful launch campaigns that get results. Hereโs what they do:
- Use aggressive targeting
They aim your ads at shoppers who are most likely to buy. - Apply competitive bidding strategies
This ensures your product shows up in key search results. - Choose high-performing keywords
The right keywords drive the right traffic to your product listing. - Boost visibility from day one
Early exposure helps your product stand out quickly.
This early push helps generate:
- More traffic
- Initial sales
- Valuable customer reviews
All of these are essential for your productโs long-term success on Amazon.
5. Youโre Scaling Your Business
As your brand grows, managing your Amazon PPC becomes more complex. You may be:
- Adding more products
- Entering new markets
- Targeting different customer segments
This often means youโll need:
- Separate campaigns for each product category
- Different ad sets for various languages or regions
- Custom targeting for unique audiences
On top of that, your:
- Bidding strategies need regular adjustments
- Keyword research must be updated often
This is where PPC professionals really shine. They have the:
- Right tools to manage large-scale accounts
- Experience to optimize multiple campaigns efficiently
- Knowledge to adapt your ads to match market changes
Instead of trying to juggle it all on your own:
- Rely on experts to keep your campaigns organized
- Ensure everything is optimized for the best results
- Stay aligned with your businessโs growth goals
How to Choose the Right Amazon PPC Agency
There are many agencies out there offering Amazon PPC services, but not all are the same. Hereโs how to pick the right one:
1. Check Experience
Look for agencies with proven experience in Amazon PPC Management Services. Ask for case studies or client testimonials.
2. Understand Their Pricing Model
Some charge a flat fee, others take a percentage of your ad spend. Make sure it fits your budget.
3. Ask About Reporting
A good Amazon Advertising Agency will give you regular updates and explain whatโs working and whatโs not.
4. Ask These Questions:
- How do you measure success?
- What tools do you use for Amazon advertising optimization?
- Can you share examples of past results?
- How often will we communicate?
5. Red Flags to Avoid:
- No clear communication
- Guaranteed results (PPC always involves some risk)
- Lack of transparency in pricing or reporting
Choosing the right Amazon PPC agency helps you build a long-term strategy to maximize Amazon ad performance.
Understanding the Costs Involved
Outsourcing Amazon PPC typically follows three pricing models:
- Percentage of Ad Spend โ You pay a set percentage (e.g., 10%) of your monthly ad spend. For example, if you spend $2,000, the agency fee is $200.
- Flat Monthly Fee โ A fixed fee like $500/month, regardless of ad spend. This offers predictability but may not reflect performance.
- Hybrid Model โ Combines both, like $300/month + 5% of ad spend, balancing stability and performance incentives.
Is It Worth It?
Absolutelyโif the agency drives better ROI. A smart partner helps you spend more efficiently, boost sales, and reduce ACoS, making the investment worthwhile over time.
Also read: Amazon PPC Cost Breakdown.
Measuring the Success of Outsourced PPC Campaigns
How do you know if the outsourcing is working? By tracking the right KPIs (Key Performance Indicators):
1. ACoS (Advertising Cost of Sale)
This shows how much you spend on ads to earn $1 of sales. Lower ACoS = better performance.
2. ROAS (Return on Ad Spend)
This tells you how much revenue you earn from your ad spend. Higher ROAS = better.
3. Conversion Rate
This is the percentage of people who clicked your ad and actually bought something.
4. Click-Through Rate (CTR)
This shows how many people clicked your ad after seeing it. Higher CTR often means better keywords and ad copy.
5. Total Sales from Ads
Always look at the actual dollars made from ads, not just clicks or impressions.
How Often Should You Review?
At least once every two weeks. Your Amazon Advertising Agency should provide updates and explain whatโs being optimized.
Common Mistakes to Avoid When Outsourcing
Even though outsourcing can be helpful, you need to avoid these mistakes:
1. Setting Vague Goals
Always be clear about what you wantโmore sales, lower ACoS, better ROAS, etc.
2. Not Communicating Enough
Talk to your agency regularly. Ask questions. Make sure you understand the strategy.
3. Ignoring the Data
Your agency will share reports. Read them! Learn whatโs working and whatโs not.
4. Changing Agencies Too Often
Give your agency time to test and optimize. Donโt expect results overnight.
5. Choosing Based on Price Alone
Cheap doesnโt always mean good. Look for value, not just low cost.
Avoiding these mistakes will make your partnership smoother and help you optimize Amazon PPC campaigns for better growth.
SalesDuoโs Approach to Amazon PPC Management
If youโre looking for a trusted partner to help with Amazon PPC services, SalesDuo is a great choice.
What Makes SalesDuo Different?
- Ex-Amazon Expertise: 85% of the team are former Amazon employees with deep knowledge of Amazonโs algorithm.
- Custom Strategies: Tailored Amazon PPC plans based on your goals and product type.
- Proprietary AI Tool: Real-time optimizations using AI tools and a proprietary BI dashboard.
- Full Transparency: Clear campaign reporting and category ranking insights.
- Proven Results: Clients see reduced ACoS, higher ROAS, and steady growth.
- All-in-One Services: Includes PPC, listing optimization, DSP, influencer marketing & cross-platform ad integration.
Conclusion
Managing Amazon ads can be tough, especially if youโre doing it alone. But with the right Amazon PPC agency, you can save time, reduce costs, and grow faster.
Outsourcing your PPC to experts helps you focus on your business while professionals take care of your ad campaigns. From better tools to smarter strategies, the benefits are huge.
If youโre ready to outsource Amazon PPC, now is the time. And if you want a partner that understands your goals and delivers results, SalesDuo is here to help.
Book your 1:1 growth call with our Amazon experts today, and see how we can maximize Amazon success like never before!
Frequently Asked Questions
About the Author
Meet Nandita Nair, an Associate Content Writer at SalesDuo, passionate about creating impactful content that helps Amazon businesses grow and thrive. When sheโs not writing, she finds joy in listening to music, exploring art, and getting lost in the world of novels.
