If youโre selling on Amazon and using Amazon Growth Lab (AGL), you probably know how powerful it can be โ strong PPC campaigns, listing optimization, and help with scaling big brands. But what if AGL seems expensive, or you want more control, or a tool that fits your budget better? Thatโs why we explore Amazon Growth Lab alternatives tools and services that can give you the same or similar benefits. In this article, weโll check out five of the best alternatives based on features, cost, ease of use, and suitability for different kinds of sellers or brands.
We picked alternatives using these criteria: quality of features / services, cost and pricing flexibility, user experience, and how well they align with different stages of business growth from small sellers to larger brands.
Why look for Amazon Growth Lab Alternatives
Many sellers search for Amazon Growth Lab competitors and there are valid reasons for it.
- High cost for smaller sellers. AGL tends to serve mid- to large-size brands. According to one public profile, hourly rates range between $100โ$149/hour and typical projects often start from amounts like $10,000โ$49,999. For many small or emerging sellers this can be too expensive.
- Lack of flexibility and control. When you work with a full-service agency like AGL, you may get less hands-on control, you rely on their strategy, scheduling, budgets, and planning. Some sellers prefer to manage ads or listings themselves, or want to react fast to changes.
- Scalability issues for small or niche sellers. Agencies built for big brands might not provide cost-efficient value for small catalogs or low ad spend.
- Need for specialized tools or automation. Some sellers donโt need full-service, but want specific capabilities: automated PPC bid optimization, keyword management, inventory-aware ad scheduling, etc. A SaaS tool or lighter service may suit them better.
- Growing demand for transparency and self-management. With the Amazon landscape changing, rising CPCs, tougher competition, many prefer tools that give real-time data and let them make quick decisions rather than waiting on agency reports.
Because of these reasons, exploring alternatives makes sense, especially if you want lower costs, more control, or a service matching your growth stage.
Comparison of Amazon Growth Lab Alternatives
Top 5 Amazon Agency Alternatives To Amazon Growth Lab
1. SalesDuo
What is SalesDuo:
SalesDuo is a specialized Amazon PPC and ad-management service / tool that focuses on automating and optimizing PPC campaigns while giving sellers better control over ad spend, keywords, and performance data.
Most important features / services & who it benefits:
- AI-driven or data-driven bid automation and optimization.
- Real-time performance tracking and detailed analytics.
- Campaign creation, management and optimization, helping sellers scale without manually tweaking bids.
- Flexibility and transparency, sellers get to see whatโs happening, and donโt rely totally on an outside agency.
Value proposition:
SalesDuo offers a balanced middle ground between full-service agencies (like AGL) and do-it-yourself discomfort. It gives many of the automation, optimization, and data-driven benefits of big agencies โ but at a lower cost and with more seller control. That means you donโt need a huge budget to benefit from automation and optimization.
Who it is a good fit for:
- Small to mid-sized sellers/brands who want to grow but canโt afford big agency retainers.
- Sellers who want control over ads but also want automation to save time.
- Those who are comfortable monitoring data and making decisions, but would like help in optimization and scaling.
Features:
- Dynamic bid automation โ adjusts bids based on performance data, competition, and conversion history.
- Keyword optimization & tracking โ finds high-converting keywords and shifts budgets accordingly.
- Analytics dashboard for real-time insights โ helping sellers react fast.
- Spend management & budget control โ set limits, avoid overspending.
- Campaign creation & structuring โ reduce manual set-up time.
Pros:
Lower-cost agency alternative
Greater control and transparency
Automation saves time
Flexible, scalable support
Ratings
- Trustpilot: ~4.7/5
- Client feedback: Strong praise for hands-on management and consistent growth results.
Pricing:
Pricing depends on your ad spend and business size offering flexibility rather than fixed high retainer. Sellers need to contact SalesDuo for a quote.
Why choose SalesDuo Over Other Amazon Seller Growth Services:
2. Teikametrics
Overview:
Teikametrics is a well-known AI-powered platform for Amazon PPC management, offering automated bid optimization, campaign management, and cross-marketplace support.
Key Features & Services:
- Automated bid adjustments using AI and machine learning.
- Real-time analytics and insights to optimize spend and performance.
- Support for multi-marketplace campaigns (Amazon, and sometimes other platforms).
- Tools to manage budgets, campaign structure, and profitability at SKU / product level.
Pros:
- Saves time with automation, no need to manually change bids constantly.
- Useful for sellers with a good number of SKUs or moderate to high ad spend.
- Lets sellers remain hands-off if they want automation.
Cons:
- Moderate learning curve, AI-based bidding can feel opaque until you understand its behavior.
- According to some reviews, automatic optimization doesnโt always yield desired results.
- Less control than manual or semi-automated tools, you rely on algorithms.
- Cost grows with ad spend (often percent-based), so may become expensive for big budgets.
Pricing:
Typically based on a percentage of ad spend once monthly ad spend crosses a threshold (e.g. > $10,000/month) plus sometimes extra fees for market intelligence usage.
Why this may be better than Amazon Growth Lab for some:
Teikametrics is software-based, no need for agency retainers. So, sellers wanting automation without agency dependency can get strong value. It gives more visibility into PPC spend and ad performance than a traditional full-service agency contract while being relatively less expensive if managed well.
3. Helium 10 (Adtomic / Helium 10 Ads)
Overview:
Helium 10 is a well-known all-in-one Amazon seller toolkit that includes advertising management via its module formerly called Adtomic (now Helium 10 Ads). It combines product research, keyword research, listing optimization, PPC automation, and broader seller tools โ ideal for sellers looking for a unified platform rather than separate tools/services.
Key Features & Services:
- PPC automation: campaign creation, bid optimization, keyword management.
- Keyword and product research tools.
- Analytics dashboard showing sales, ads performance, ACoS/ROAS, etc.
- Listing optimization tools are helpful for small to medium sellers managing listings themselves too.
Pros:
- Great all-in-one: instead of juggling multiple tools (PPC, keywords, listing, analytics), Helium 10 covers almost everything.
- Good for small to mid-sized sellers who are hands-on and want tight control.
- Predictable fixed pricing is easier for budgeting than variable ad-spend percentage costs.
Cons:
- PPC automation may not be as advanced as dedicated PPC platforms for large/sophisticated sellers.
- For heavy PPC users or high spenders, fixed plans may still become limiting.
- May require more manual work compared to fully managed agencies or dedicated PPC automation tools.
Pricing:
For the advertising module (Helium 10 Ads), plans start around $279/month.
Why this may be better than Amazon Growth Lab:
If you are a small/medium seller managing much of your operations yourself, Helium 10 gives a cost-effective, all-in-one alternative. You avoid high agency retainers and get unified tools that help across listing, PPC, and analytics, which is ideal when youโre not ready for full-service agency commitment.
4. Quartile
Overview:
Quartile is a high-end PPC automation platform aimed at larger sellers and brands with significant product catalogs and ad spends. It uses AI-driven bidding and optimizations and focuses on achieving target ACoS, maximizing ROI, and managing complex ad portfolios.
Key Features & Services:
- Full-funnel advertising automation is from bid management to campaign creation, optimization, and scaling.
- Objective-based ads: set goals like โnew product launchโ or โaggressive growth,โ and Quartile adapts the strategy.
- Dedicated account management and setup support is often helpful for large portfolios and enterprise-level sellers.
Pros:
- Powerful automation and optimization suitable for brands with many SKUs and high ad budgets.
- Saves time and resources you donโt need to micromanage lots of campaigns manually.
- Professional support is good for brands that prefer hands-off but high-performance solutions.
Cons:
- Expensive pricing starts high (about $895/month) and can scale up significantly.
- Might be overkill for small or mid-size sellers with limited inventory or budget.
- Requires long-term commitment and often larger budgets.
Why this may be better than Amazon Growth Lab:
For large sellers and enterprises seeking to scale fast with minimal manual effort, Quartile offers a more cost-effective and automated route than a full-service agency. You still get optimization, results, and support, but without the overhead of full agency fees and with more automation and speed.
5. atom11
Overview:
atom11 is a modern Amazon PPC & retail-signal aware tool that focuses not only on ads but also on combining retail data (inventory levels, competition, pricing, sales trends) with PPC management. This helps brands make smarter decisions, e.g. when to pause ads, when to boost bids, how stock affects spend enabling cost-effective growth.
Key Features & Services:
- Retail-signal-aware automation: adjusts bids or pauses ads based on inventory, demand, days in hand, etc.
- Keyword harvesting and automation to find high-performing keywords.
- Analytics portal that merges retail metrics with ad performance giving a holistic view rather than just ads data.
- Version control for campaigns allows you to save campaign settings before big events (sale, launch, Prime Day) and revert if needed.
Pros:
- Smart budgeting avoids waste by not advertising products that are low in stock.
- Thanks to retail data, more accurate and efficient ad spend reduces chances of wasting money on ads that canโt convert due to no stock.
- Good for sellers who care about inventory management, profit margins, and want data-driven decisions beyond just ad performance.
Cons:
- As a more advanced tool, it may take time to set up and understand.
- Might be more complex than simple PPC tools that need seller involvement and attention to retail data.
- Monthly fixed cost (e.g. $199โ$499 depending on size), which may feel steep for very small sellers.
Why this may be better than Amazon Growth Lab:
atom11 offers a data-driven, automated, and more affordable route for sellers who want intelligent PPC + retail-aware automation without committing to a full-service agency model. For those managing inventory, seeking cost-savings, or wanting a tighter connection between stock and ads spend, atom11 can offer more control and smarter advertising.
Important Features to Consider When Choosing Amazon Agency Alternatives
When youโre evaluating Amazon seller growth services, certain features matter more than others. Hereโs a breakdown of key features, what they do, why they matter, and what happens if you skip them.
1. Bid Automation & Smart Bidding
What it does: Automatically adjusts bids on your ads based on performance, competition, and goals (like target ACoS or ROAS).
Benefit: Reduces manual effort and avoids overpaying or underbidding. For instance, you donโt need to constantly monitor every ad the system does for you.
Example: With a tool like atom11 or Teikametrics, if a keyword is converting well, bid increases slightly; if not converting, it lowers or pauses maximizing ROI.
Outcome: More efficient ad spend, better ROI, and less time wasted on micromanaging campaigns.
If missing: You will need to manually adjust bids constantly leading to possible overspending, wasted budget, or lost opportunities especially when the ad environment changes quickly.
2. Inventory & Retail-Aware Automation
What it does: Monitors stock levels, inventory turns, demand trends, and integrates that with ad automation.
Benefit: Prevents ads from running when stock is low which avoids wasted ad spend on products that canโt be delivered. Also helps avoid stockouts or overstocking due to unpredictable ad-driven demand spikes.
Example: With atom11, if stock falls below a threshold (e.g. 15 days in hand), ads are automatically paused protecting budget and preventing wasted clicks.
Outcome: Reduced wasted spend, smart inventory management, and better profitability overall.
If missing: Ads may continue even when stock is low, leading to wasted ad spend, unhappy customers, or stockouts harming performance and seller ratings.
3. Keyword Harvesting & Optimization Tools
What it does: Automatically finds high-performing search terms/keywords from campaign data, harvests them, and suggests adding them or using them in new campaigns.
Benefit: Helps maximize product visibility and conversion by targeting strong keywords and reduces time spent on manual keyword research.
Example: A tool collects search term report data, identifies keywords with high click-through or conversion, and suggests moving them to separate campaigns for better targeting.
Outcome: Better ad performance, improved organic ranking through better keyword targeting, and overall increased sales.
If missing: You may miss out on high-potential keywords, continue wasting budget on weak keywords, and reduce visibility leading to lower conversion rates and poor ad efficiency.
4. Analytics Dashboard & Performance Reporting
What it does: Provides easy-to-understand reports for clicks, conversions, ACOS, ROAS, spend, profitability, and other metrics often in real time.
Benefit: Gives clarity on performance, helps track ROI, and allows data-driven decisions (e.g. pause poor ads, boost good ones, adjust budgets).
Example: After a week of running campaigns, the dashboard shows which ASINs and keywords convert, which have high ACOS you can optimize accordingly.
Outcome: Better control over ad spend, improved profitability, and less guesswork.
If missing: You may be flying blind unable to tell which ads or keywords are working, leading to wasted budget or sub-optimal ad strategies.
5. Flexibility & Scalability (Pricing & Services)
What it does: Lets you choose plans or services based on your ad spend, growth stage, or business size rather than one-size-fits-all expensive agency retainer.
Benefit: Helps small brands or sellers scale up gradually without overspending. Gives flexibility to adjust as your business grows.
Example: Using SalesDuo or atom11, you can start with a lower-cost plan and increase later; as opposed to paying a high fixed fee from the start.
Outcome: Cost-effective growth, better budget control, and lower risk for newer or smaller sellers.
If missing: You may overpay for services or get stuck with expensive fees early on which can hurt profitability and cash flow.
Conclusion
If you're exploring the best Amazon marketing agencies and Amazon seller growth services, itโs smart to consider alternatives to Amazon Growth Lab. While AGL is powerful and trusted by big brands, not every seller or brand needs or can afford full-service agency support. For many sellers, especially small to mid-sized tools and platforms can offer similar benefits: automation, optimized PPC, better oversight, and scalability but at a cost structure and level of control that fits their needs. If you want a balanced solution control + automation + cost-efficiency SalesDuo stands out as a highly flexible and seller-friendly option. Book a 1:1 strategy call with SalesDuo today and see how their expertise can help elevate your Amazon brand to the next level.
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About the Author
Meet Nandita Nair, an Associate Content Writer at SalesDuo, passionate about creating impactful content that helps Amazon businesses grow and thrive. When sheโs not writing, she finds joy in listening to music, exploring art, and getting lost in the world of novels.
