Amazon Global Selling Guide to Sell Internationally in 2025

Thinking about expanding your eCommerce business internationally, but concerns about logistics, increased costs, and unfamiliar markets feel overwhelming? That’s where Amazon Global Selling comes in—helping you seamlessly reach new customers worldwide while simplifying the complexities of cross-border selling. With the right strategy, you can unlock new revenue streams and scale your business beyond borders. 

What is Amazon’s Global Selling Program?

Amazon Global Selling Program allows you to leverage Amazon's vast infrastructure, established customer trust, and powerful logistics network to reach millions of potential buyers across the globe. Imagine your products being available not only in your domestic market but also in thriving economies like Canada, the United Kingdom, Germany, Japan, and Australia, to name a few. This is the power of selling internationally on Amazon.

This comprehensive guide will provide you with actionable insights and strategies to successfully sell globally on Amazon in 2025. We'll explore the benefits of expanding internationally, the steps involved in setting up your global selling operations, best practices for listing products, optimizing fulfillment and logistics, and overcoming common challenges. So, let’s dive in and unlock your business's full potential.

Benefits of Amazon Global Selling

The advantages of Amazon global selling extend far beyond simply increasing sales volume. When you sell internationally on Amazon, you are strategically positioning your business for long-term success in an increasingly competitive global marketplace. Here's a detailed look at the key benefits:

• Expanded Customer Base: Tap into growing eCommerce markets like Canada, Germany, Japan, and beyond. Access millions of new customers in international markets, significantly increasing your brand’s visibility, potential sales, and revenue. 
• Diversified Revenue Streams: Reduce reliance on a single market, mitigating risks associated with economic downturns or changing consumer preferences in your home country. A diversified revenue stream provides stability and resilience.
• Hassle-Free Logistics with Fulfillment by Amazon (FBA): With Fulfillment by Amazon (FBA), sellers can store inventory in Amazon’s global warehouses, reducing shipping times and improving customer satisfaction. Amazon handles packing, shipping, and returns, simplifying logistics for international sellers.
• Access to New Product Niches: Discover untapped product niches and opportunities in international markets, allowing you to expand your product offerings and cater to specific cultural needs.
• Learning and Innovation: Gain valuable insights into different consumer behaviors, market trends, and competitive landscapes, fostering innovation and improving your overall business strategy.

How to Start with Amazon Global Selling

Embarking on your journey to sell globally on Amazon may seem daunting, but with a structured approach, it can be a seamless and rewarding experience. Here's a step-by-step guide to get you started:

1. Assess Your Product's Global Potential: Conduct thorough market research to identify which products are likely to perform well in international markets. Consider factors such as demand, competition, cultural relevance, and regulatory requirements.
2. Choose Your Target Marketplaces: Based on your product analysis, select the Amazon marketplaces that align with your business goals and target audience. Consider factors such as market size, economic stability, language, and shipping costs. Popular options include: 1. North America: Canada and Mexico, 2. Europe: UK, Germany, France, Spain, and Italy, 3. Asia-Pacific: Japan, Australia, India
3. Create or Link Your Amazon Seller Account: If you already have an Amazon Seller Central account in your home country, you can link it to other marketplaces through Amazon Global Selling. If you're new to Amazon, you'll need to create a new seller account.
4. Understand Local Regulations and Compliance: Research and comply with all applicable laws, regulations, and standards in your target marketplaces. This includes product safety regulations, labeling requirements, import/export restrictions, and tax obligations. 
5. Determine Your Fulfillment Strategy: Choose between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). FBA allows you to leverage Amazon's logistics network to store, pack, and ship your products, while FBM gives you more control over the fulfillment process.
6. Set Up Your Payment and Tax Information: Each country has specific tax obligations, including VAT (for Europe) and GST (for Canada and Australia). Register for the necessary tax IDs and comply with local regulations. Provide accurate payment and tax information for each marketplace you plan to sell in.
7. Translate and Localize Your Product Listings: Adapt your product listings to the language, culture, and preferences of your target market. This includes translating titles, descriptions, and bullet points, as well as using relevant keywords.
8. Price Your Products Competitively: Research local pricing trends and adjust your prices accordingly to remain competitive and maintain profitability. Consider factors such as currency exchange rates, shipping costs, and import duties. Amazon converts foreign earnings into your home currency, but using third-party payment solutions can help you save on conversion fees and manage multi-currency transactions.
9. Promote Your Products: Utilize Amazon's advertising tools and other marketing channels, such as Google Ads, Meta Ads, TikTok Ads, Affiliate Marketing, Influencer Marketing, etc. programs to drive traffic to your product listings and increase sales.
10. Provide Excellent Customer Support: Offer prompt and helpful customer support in the local language to build trust and loyalty.

Listing Products for International Markets

The key to success in Amazon international business lies in how well you optimize your product listings for each target market. Simply translating your existing listings is not enough. You need to consider cultural nuances, local preferences, and relevant keywords to attract and convert international customers. Here's how to create effective product listings for international markets:

• Keyword Research: Conduct thorough keyword research in the local language to identify the terms that customers are using to search for products like yours. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords with high search volume and low competition.
• Accurate and Compelling Titles: Craft concise and informative titles that include relevant keywords and accurately describe your product. Keep titles under 200 characters without using any word more than twice to ensure they are fully displayed on Amazon's search results pages.
• Detailed and Engaging Descriptions: Write detailed and engaging product descriptions that highlight the key features, benefits, and value propositions of your product. Use persuasive language to convince customers to make a purchase. Read our detailed Amazon SEO checklist guide for more information.
• High-Quality Images and Videos: Use high-quality images and videos to showcase your product from different angles and highlight its key features. Ensure that your images are well-lit, professionally edited, and optimized for Amazon's image requirements.
• Accurate Product Attributes: Provide accurate and complete product attributes, such as size, color, material, and dimensions. This will help customers find your product more easily and reduce the likelihood of returns.
• Competitive Pricing: Research local pricing trends and price your products competitively to attract customers. Consider offering discounts or promotions to incentivize purchases.
• Mobile Optimization: Ensure that your product listings are optimized for mobile devices, as a significant portion of online shoppers use their smartphones or tablets to browse and purchase products.

Fulfillment and Logistics with Amazon

Efficient fulfillment and logistics are crucial for delivering a positive customer experience and building a successful Amazon international seller presence. Whether you choose FBA or FBM, it's essential to have a well-defined strategy for managing inventory, shipping orders, and handling returns. Our beginner’s guide to FBA is a must-read for all Amazon sellers looking to scale their Amazon business. 

Fulfillment by Amazon (FBA):

Pros:

• Leverage Amazon's vast logistics network and expertise.
• Reduce shipping costs and delivery times.
• Improve customer satisfaction with faster and more reliable delivery.
• Free up your time and resources to focus on other aspects of your business.
• Benefit from Amazon's customer service and returns handling.

Cons:

• FBA fees can be significant, especially for large or heavy items.
• You need to ship your inventory to Amazon's fulfillment centers. 
• You have less control over the fulfillment process.
• Potential for inventory storage fees if your products don't sell quickly.

If you are looking to reduce Amazon FBA fees, our expert guide has got you covered. 

Fulfillment by Merchant (FBM):

Pros:

• More control over the fulfillment process.
• Potentially lower fulfillment costs, especially for small or lightweight items.
• Opportunity to build relationships with local shipping providers.
• Flexibility to customize your packaging and branding.

Cons:

• You are responsible for all aspects of fulfillment, including shipping, handling, and customer service.
• Shipping costs can be higher, especially for international orders.
• Delivery times may be longer.
• You need to manage your own inventory and returns.

Explore our step-by-step guide to effectively analyze your FBA profits by using the Amazon Revenue Calculator for efficient FBA management.

Key Considerations for International Fulfillment:

• Shipping Costs: Research and compare shipping rates from different carriers to find the most cost-effective option for your products and target markets.
• Delivery Times: Set realistic delivery expectations for international orders and communicate them clearly to your customers.
• Customs and Duties: Understand the customs regulations and import duties for each country you sell in. You may need to pay these fees upfront or collect them from your customers at the time of purchase.
• Returns: Establish a clear and convenient returns policy for international customers. Consider offering free returns or providing prepaid shipping labels to encourage purchases.
• Inventory Management: Implement a robust inventory management system to track your stock levels and ensure that you have enough product to meet demand in each marketplace.

Promoting Your Products Internationally

Once your product listings are optimized and your fulfillment strategy is in place, it's time to promote your products and drive traffic to your Amazon listings. Amazon offers a range of advertising tools that can help you reach a wider audience and increase sales in international markets.

• Sponsored Products: These are cost-per-click (CPC) ads that appear on Amazon's search results pages and product detail pages. You can target your ads based on keywords, product categories, or customer interests. Read our detailed guide for actionable steps to set up your Amazon SP ads successfully. 
• Sponsored Brands: These ads allow you to showcase your brand and multiple products at the top of Amazon's search results pages. They are ideal for building brand awareness and driving traffic to your Amazon store.
• Sponsored Display: These ads target customers who have previously viewed your products or similar products on Amazon. They can appear on Amazon's website, mobile app, and other websites and apps that are part of Amazon's advertising network.
• Amazon Attribution: This tool allows you to track the performance of your non-Amazon marketing channels, such as social media, email marketing, and search engine optimization (SEO). This data can help you optimize your marketing campaigns and allocate your budget more effectively. Read more from our expert guide on Amazon Attribution.
• Leverage Social Media and Influencer Marketing: Partner with local influencers to promote your products. Run Facebook, Instagram, TikTok Ads, etc., targeting international customers.
• Run Country-Specific Promotions: Offer discounts during regional holidays like Black Friday (U.S.), Singles’ Day (China), and Boxing Day (UK). Use Amazon Coupons and Lightning Deals to attract new buyers.

Tips for International Advertising:

• Localize Your Ad Campaigns: Translate your ad copy and keywords into the local language to reach a wider audience.
• Target the Right Audience: Use Amazon's targeting options to reach customers who are most likely to be interested in your products.
• Monitor Your Campaign Performance: Track your key performance indicators (KPIs), such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA), to optimize your ad campaigns.
• Experiment with Different Ad Formats: Test different ad formats and targeting options to see what works best for your products and target markets.
• Consider Cultural Nuances: Be mindful of cultural differences and avoid using offensive or inappropriate language or imagery in your ads.

Overcoming Challenges in Global Selling

While Amazon global selling offers significant opportunities for growth, it also presents unique challenges that businesses need to address in order to succeed. Here are some common challenges and strategies for overcoming them:

• Language Barriers: Translate your product listings, customer service communications, and marketing materials into the local language. Consider hiring bilingual staff or using translation services to ensure accuracy and cultural sensitivity.
• Cultural Differences: Research and understand the cultural norms, values, and preferences of your target markets. Adapt your products, marketing messages, and customer service approach accordingly.
• Regulatory Compliance: Comply with all applicable laws, regulations, and standards in each country you sell in. This includes product safety regulations, labeling requirements, import/export restrictions, and tax obligations.
• Shipping and Logistics: Manage the complexities of international shipping, including customs clearance, import duties, and delivery times. Partner with reliable shipping providers and consider using FBA to streamline the fulfillment process.
• Currency Exchange: Manage currency exchange rate fluctuations and their impact on your pricing and profitability. Consider using hedging strategies or setting prices in local currencies to mitigate risks.
• Payment Processing: Offer a variety of payment options that are popular in your target markets. Consider using Amazon Payments or other international payment gateways to facilitate transactions.
• Customer Service: Provide prompt and helpful customer service in the local language. Consider hiring bilingual staff or using translation services to handle customer inquiries and resolve issues.
• Competition: Face increased competition from local and international sellers. Differentiate your products and services by offering unique value propositions, competitive pricing, and excellent customer service.

Conclusion

Amazon Global Selling is not just an option but a key growth opportunity for eCommerce businesses in 2025. By expanding internationally, you can tap into new markets, increase your revenue, and build a global brand. While challenges exist, a strategic approach, careful planning, and the right partnerships can pave the way for success.

As you venture into the world of Amazon international business, remember that expertise and guidance can make all the difference. At SalesDuo, we have a proven track record of helping 250+ businesses like yours thrive on Amazon. Our team of former Amazon professionals, powered by our proprietary AI system, offers a range of services, including Account Management, Advertising, Operations, Creative and SEO, and Finance, to optimize your product visibility and profitability in the competitive eCommerce landscape.

Don't let the complexities of how to sell on Amazon globally hold you back. Embrace the opportunities, leverage the resources available, and take your business to the next level. Schedule your 1:1 growth call with SalesDuo today to learn more about how we can help you achieve your global selling goals.

About the Author

Meet Paulami Karmakar, an Amazon Content Expert, who specializes in strategizing and crafting powerful SEO content that enhances product visibility, enriching customer experience, and boosting sales on Amazon and Walmart across continents. With a passion for innovation and a commitment to excellence, Paulami consistently creates customized strategies that achieve measurable success. Outside of her work, she finds joy in painting, handcrafts, yoga, and music.