Best Amazon DSP Agencies in 2026 (Top 7 Partners to Scale Your Brand)

When it comes to scaling advertising on Amazon, most brands still rely heavily on Sponsored Ads. But that approach is becoming less effective as competition intensifies and costs continue to rise. Amazon’s net revenue reached $717 billion in 2025, reflecting the massive scale and growing competition within its ecosystem.

Brands that integrate Amazon DSP into their strategy are seeing significantly stronger results, especially in new-to-brand customer acquisition, retargeting efficiency, and full-funnel growth.

Amazon DSP (Demand-Side Platform) allows brands to reach high-intent audiences both on and off Amazon using first-party shopping data, making it one of the most powerful tools for scalable, data-driven advertising.

However, DSP is complex. Choosing the right agency can mean the difference between profitable growth and wasted ad spend.

This guide helps you identify the best Amazon DSP agencies in 2026 and choose the right partner to scale efficiently.

Key Takeaways

• Amazon DSP enables full-funnel advertising beyond keyword-based targeting
• It uses Amazon’s first-party data for high-precision audience targeting
• DSP and Sponsored Ads work best together for stronger performance
• Creative strategy and audience segmentation are major performance drivers
• Minimum DSP budgets typically start from $10,000+ per month
• Retargeting campaigns often deliver the highest ROAS within DSP strategies
• The right DSP agency can significantly improve scalability, efficiency, and long-term growth

What Is Amazon DSP?

Amazon DSP is a programmatic advertising platform that allows brands to run display, video, and audio ads using Amazon’s first-party audience data across Amazon and external channels.

It enables advertisers to target users based on behavior, not just keywords, making it more powerful for awareness, retargeting, and customer acquisition.

Amazon DSP focuses on audience targeting, while Sponsored Ads focus on keyword intent; both are essential for full-funnel growth.

Why Amazon DSP Matters in 2026

Amazon DSP matters because it enables brands to move beyond search-based advertising and influence the entire customer journey.

Unlike traditional PPC, DSP allows advertisers to reach users before they search, re-engage them after they leave, and build long-term brand recall.

Key benefits of Amazon DSP:

• Reach audiences beyond Amazon (websites, apps, OTT platforms)
• Retarget high-intent shoppers who didn’t convert
• Build brand awareness at scale
• Increase new-to-brand customer acquisition

With tools like Amazon Marketing Cloud (AMC), brands can now:

• Track cross-channel customer journeys
• Measure incrementality and true impact
• Optimize campaigns using real behavioral data

Amazon DSP is essential for brands that want to influence demand, not just capture it.

When Should You Use Amazon DSP?

You should use Amazon DSP when your brand is ready to scale beyond keyword-based advertising and target audiences across multiple touchpoints.

Amazon DSP is most effective for awareness, retargeting, and customer acquisition, not just direct conversions.

Best use cases for Amazon DSP:

• Launching new products and building early awareness
• Retargeting users who viewed but didn’t purchase
• Expanding reach beyond Amazon search
• Driving new-to-brand customer acquisition

Brands typically see better long-term growth when DSP is used alongside Sponsored Ads, not as a replacement.

Amazon DSP vs Sponsored Ads

Amazon DSP and Sponsored Ads serve different roles but work best together.

Key takeaway:

DSP and Sponsored Ads are not competing tools; they are complementary. The most effective strategies combine both for full-funnel impact.

Common Mistakes Brands Make with Amazon DSP

Most Amazon DSP campaigns fail due to strategy gaps—not because of the platform itself.

Top mistakes to avoid:

• Treating DSP like PPC (focusing only on ROAS)
• Ignoring creative strategy, which heavily impacts performance
• Poor audience segmentation and targeting
• Not leveraging Amazon Marketing Cloud for insights
• Weak budget allocation across funnel stages

The biggest mistake brands make with DSP is optimizing only for short-term ROAS instead of long-term customer growth.

Creative quality and audience segmentation often have a greater impact on DSP performance than bid optimization.

DSP Budget & Performance Benchmarks (2026)

Amazon DSP requires a higher investment compared to traditional PPC campaigns, but it delivers a stronger full-funnel impact.

Typical DSP benchmarks:

• Minimum monthly spend: $10,000 – $50,000
• CPM range: $5 – $25+, depending on audience targeting
• ROAS expectations:
• Top funnel: 1.5x – 3x
• Mid funnel: 2x – 4x
• Retargeting: 3x – 6x+

DSP campaigns usually become more profitable as users move down the funnel, with retargeting delivering the highest returns.

Top-funnel DSP campaigns may show lower ROAS initially but are critical for long-term growth and customer acquisition.

Key Factors to Consider When Choosing an Amazon DSP Agency

• Experience and expertise in building Amazon advertising strategy: Select an agency with a proven history of managing successful DSP campaigns across diverse industries. The agency should anticipate market shifts, implement best Amazon advertising strategy practices, and continuously refine ad performance to drive measurable results. 

• Range of services: A full-service agency offers more than just Amazon DSP Advertising management. Look for an integrated approach that includes PPC, SEO, and listing optimization. Ensure they can combine multiple ad strategies to create a cohesive advertising ecosystem, ensuring your campaigns maximize brand visibility and profitability.

• Client testimonials and case studies: Evidence of past success is crucial. The best Amazon DSP agency should provide case studies demonstrating how they’ve improved key metrics like ROAS or conversion rates. 

• Pricing and contract flexibility: DSP pricing often varies based on ad formats, placement, and service levels. Seek agencies that offer transparent pricing and flexible contracts to align with your budget. 

• Reporting and transparency: Comprehensive, real-time reporting is essential for campaign success. The best Amazon DSP partners, like SalesDuo, provide real-time insights through advanced BI dashboards, allowing you to track performance metrics, ad spends, and ROI. 

The Leading Amazon DSP Agencies: Quick Summary

1. SalesDuo 

SalesDuo was founded by the former head of Amazon's Vendor Management Program and offers specialized Amazon advertising strategy and solutions. With a team of Amazon growth experts, SalesDuo provides deep industry insights into Amazon’s advertising ecosystem.

Being a leading Amazon DSP agency, SalesDuo helps you target high-intent shoppers through highly optimized display, video, and audio ads across Amazon's ecosystem and beyond. By using Amazon’s first-party data, they enable precise targeting and optimize ad campaigns for maximum returns.

To keep track of campaign performance, SalesDuo’s proprietary BI dashboard acts as a single window to monitor your competition 24X7 and optimizes organic and inorganic levers to give you predictable, hands-off growth.

The dashboard focuses on:

• Internal parameters: to show how you are trending with respect to your annual sales goals
• Category parameters: to compare your sales against your competitors and show your products’ market share in their respective sub-categories 
• SalesDuo data: to show the impact of Creative, Advertising, and Operation teams on your sales numbers 

With expert optimization, data-driven Amazon advertising strategies, and continuous performance monitoring, SalesDuo guarantees long-term growth without heavy upfront investments. Their expertise with Amazon Marketing Cloud (AMC) enhances campaign effectiveness, enabling you to optimize ad performance across multiple channels.

Key services

AI-powered, real-time analytics through a BI dashboard:

• Programmatic advertising strategies and real-time tracking of DSP campaign performance with interactive dashboards.
• AI-driven audience insights and optimization alerts for improved targeting and budget allocation.

Campaign management and performance tracking:

• Manage creatives, budgets, and advanced targeting options like retargeting and AMC audience.
• Track KPIs, and conversions, and optimize campaigns based on performance metrics.

Comprehensive Amazon DSP advertising strategy creation and management:

• Leverage Amazon's premium ad inventory for precise audience targeting and retargeting.
• Build custom audience segments with Amazon’s insights integrated with AMC audience.
• Scale brand awareness through video ads and cross-network reach.

Unique selling points

• An experienced team with more than 85% being ex-Amazon employees
• Data-driven optimization for superior ad results

Notable clients: TNG Worldwide, Eco-Shell, Skoy, Thames & Kosmos, Van Wingerden Greenhouse Company, Planner Pad, Paasche, The Blissful Dog, R&R Games, The Pencil Grip, Hallmark Flowers, and Spasilk, to name a few.

SalesDuo helped TNG Worldwide achieve a 134.4% growth in Vendor Central and 50.2% in Seller Central! Read the full case study here!

Contact information:

Book a 1:1 growth call here.

Email: hello@salesduo.com

Phone: (206) 886-0086 / (206) 336-3886

2. Clear Ads

Since 2009, Clear Ads has been helping brands and advertisers get the most out of their budgets. Focusing exclusively on Amazon PPC and DSP advertising, they enable brands of all sizes to increase their profits and decrease their ACoS. 

Clear Ads provides services such as campaign management, keyword optimization, and detailed reporting analytics to help clients maximize their visibility on Amazon. Their Amazon DSP exclusive Overlap report identifies audiences likely to purchase your product based on past data. Using this data-driven approach, they spot category, local, and international trends. 

Clear Ads charges more than other agencies and they attribute this to the time/money spent training and retaining the current staff and providing high-quality service.  

Key services:

• Amazon DSP self-service and full-service management
• Advanced audience targeting and competitor analysis

Unique selling points:

• Exclusive focus on Amazon ads and DSP
• Self-service DSP options for hands-on clients

Client success story:

One of their clients, BAKBLADE, achieved over 1 million dollars in product sales in under two years on Amazon DSP, by targeting people who viewed their products but did not purchase them.

Contact information:

Fill out the form here to request a callback.

Email: hello@clearadsagency.com

3. Perpetua 

Perpetua is a full-service Amazon DSP agency that focuses on helping brands scale by finding their next 10,000 or 100,000 customers through AI-powered advertising. They create tools to achieve predictable, sustainable growth by integrating human creativity and advertising. 

Perpetua helps you attract new customers and optimize ad performance through Amazon DSP campaigns for highly targeted audiences. With a centralized dashboard for Amazon DSP and Sponsored Ads, Perptua gives you visibility into ad performance for every ASIN. 

Key services:

• Automated campaign management
• Real-time optimization tools
• Custom reporting and centralized dashboards

Unique selling points:

• Cross-order budget pacing
• AMC audiences directly integrated into the DSP product

Client success story:

Crocs saw a boost in branded search and a 6x increase in new-to-brand sales from their 3P inventory exchange. Read the full case study. 

Contact information:

Schedule a demo here.

Email: hello@perpetua.io

4. Avenue7Media 

Avenue7Media, founded by Jason Boyce, is an e-commerce advertising agency consisting of former Amazon policymakers, successful sellers, and technologists. Their data-driven strategies help you achieve triple-digit sales growth across every product category, brand strengthening, and successful exits.

With decades of experience, Avenue7Media helps you build a scalable business model through customized Amazon advertising strategy and marketing tactics. Their certified team creates custom creatives that align with your brand story and resonate with your customers.

Key services:

• Personalized strategies and tailor-made advertising
• Dedicated process for audit and planning
• Amazon Cloud Marketing capabilities

Unique selling points:

• Dedicated external and proprietary tools
• Agile optimization for market fluctuations

Client success story:

Avenue7Media helped By Lilla, a fashion accessory brand, develop a high-priced, Amazon-only collection that was season-neutral and timeless. In a year, By Lilla’s Amazon revenue grew 24X and their YoY sales increased by 839%.

Check out their other case studies.

Contact information:

Schedule a discovery call here.

Email: info@avenue7media.com

Phone: (770) 274-4763 / 818-934-0176

5. Pacvue 

Pacvue, founded in 2018 by three retail industry veterans, empowers brands to optimize their programmatic advertising strategies. Their AI-driven automation and analytics enable you to scale your advertising efforts to reach the right audiences, enhance targeting precision, and drive conversions.

Through their DSP capabilities, Pacvue simplifies campaign management, helping you access key insights and adjust your Amazon advertising strategy in real time. With their pre-built audience templates, you can drive top-of-funnel awareness and attract new-to-brand customers.

Key services:

• Smart budget allocation and dayparting
• Rule-based optimization and AI-driven suggestions
• Granular targeting for every stage of the shopper journey

Unique selling points:

• Full-funnel programmatic advertising campaigns with DSP and AMC
• Deep Intelligence Algorithm to find competitor audiences and comprehensive scenario-based audiences

Client success story:

Pacvue helped Reckitt run Sponsored Products, Sponsored Brands, and DSP campaigns in parallel, boosting sales and ROAS.

Read the other case studies.

Contact information:

Book a demo here.

Email: info@pacvue.com

6. AMZPPC 

AMZPPC is a UK-based Amazon DSP agency that specializes in Amazon PPC and DSP services. They offer tailored solutions to help brands reach new and repeat customers on and off Amazon.

AMZPPC uses data-driven strategies to optimize your campaigns, adjusting bids and real-time targeting to maximize returns. By analyzing performance metrics and shopper behavior, they ensure effective audience targeting, higher conversions, and reduced waste. 

Key services:

• Video ads, sponsored display ads, and mobile interstitial ads
• Data-driven strategies to optimize ad spend
• Advanced reporting and analytics

Unique selling points:

• Comprehensive metrics, audience insights, and real-time analytics
• Continuous learning on DSP and programmatic advertising 

Client success story

Read their case studies.

Contact information:

Schedule a discovery call here.

Email: support@amazonppc.co.uk

7. beBold Digital

beBold Digital is a full-service omnichannel advertising agency for Amazon and Walmart in the Baby, Beauty, and Pets categories. With over 60 years of combined industry expertise, they help brands scale and gain market share through strategic, data-driven marketing and e-commerce solutions.

Their approach to Amazon DSP advertising involves four critical steps:

1. Analyzing your brand’s market presence and competitors
2. Creating an omnichannel plan to boost sales and profitability
3. Implementing the agreed-upon Amazon advertising strategy efficiently
4. Providing transparent reporting and analytics through weekly calls

Key services:

• Strategy development, execution across various digital platforms, and comprehensive support for Amazon advertising campaigns
• Creative ad design and execution

Unique selling points:

• Proven record of 3.8X ROAS on DSP
• Certified professionals who serve brands of all sizes with tailored solutions

Client success story:

Read other case studies here.

Contact information:

Fill out this form to get in touch with their team.

Which Amazon DSP Agency Is Best for Your Brand?

The best Amazon DSP agency depends on your growth stage, budget, and how advanced your advertising strategy needs to be. Choosing the right partner ensures better targeting, efficient spend, and scalable results.

• Scaling brands → Full-service partners (SalesDuo)
• Mid-sized brands → Performance-focused agencies (Clear Ads, Perpetua)
• Startups → Cost-efficient agencies (AMZPPC, Pacvue)

The right agency should align with your goals and help you scale profitably.

What Results Can You Expect from Amazon DSP?

Amazon DSP results vary based on strategy and funnel stage.

Typical outcomes:

• Higher brand awareness
• Increased repeat purchases
• Improved customer lifetime value
• Better cross-channel attribution

DSP is not just a conversion tool; it’s a customer acquisition and retention engine.

Conclusion

Amazon DSP is no longer optional for brands looking to scale; it’s a critical component of a modern, full-funnel advertising strategy.

The right agency will help you:

• Reach new audiences
• Improve customer lifetime value
• Optimize spend across the funnel
• Drive sustainable, long-term growth

If you’re looking for a partner that combines deep Amazon expertise, advanced analytics, and execution excellence, SalesDuo stands out as a strong choice.

Ready to Scale with Amazon DSP?

Book a 1:1 growth call with SalesDuo and unlock the full potential of DSP to build a scalable, data-driven growth engine.

Frequently Asked Questions

1. What are the best Amazon DSP agencies in 2026?

The best Amazon DSP agencies in 2026 include SalesDuo, Clear Ads, Perpetua, Avenue7Media, Pacvue, AMZPPC, and beBold Digital. These agencies stand out for their expertise in audience targeting, full-funnel strategy, and data-driven campaign optimization.

2. How do Amazon DSP agencies help brands scale?

Amazon DSP agencies help brands scale by targeting high-intent audiences, improving retargeting efficiency, and expanding reach beyond Amazon. They optimize creatives, manage budgets across funnel stages, and use data insights to drive consistent, long-term growth.

3. When should a brand invest in Amazon DSP services?

Brands should invest in Amazon DSP when they want to scale beyond PPC, launch new products, or improve customer acquisition. It is most effective for brands with stable sales, sufficient budget, and a need for full-funnel advertising strategies.

4. What should you look for in an Amazon DSP agency?

You should look for proven experience, strong case studies, transparent reporting, and expertise in Amazon Marketing Cloud. The best agencies also offer full-funnel strategy, creative optimization, and data-driven insights to improve targeting and overall campaign performance.

5. What results can brands expect from Amazon DSP campaigns?

Brands can expect improved brand awareness, higher new-to-brand customer acquisition, and stronger retargeting performance with Amazon DSP. Results typically improve over time as campaigns are optimized using audience data, creative testing, and full-funnel budget allocation.

6. Is Amazon DSP better than Sponsored Ads for advertising?

Amazon DSP is not a replacement for Sponsored Ads but a complement. DSP focuses on audience-based targeting and awareness, while Sponsored Ads drive conversions. Using both together creates a stronger full-funnel strategy and better overall performance.

About the Author

Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.