Have you ever clicked on a product on Amazon and left because the title was vague or the description lacked the information to address objections and questions about the product?
Now, flip the script–if your listing looks anywhere like the above, your potential customers will do precisely what you did.
Great copy isn’t optional in the Amazon ecosystem. 87% of customers consider it a critical factor when purchasing items online.
This guide breaks down copywriting for Amazon into actionable, easy-to-follow steps that will help you write higher-ranking listings and increase conversions.
Let’s make your product the obvious choice for your customers!
What makes copywriting for Amazon different from other media?
Sales cycles are much shorter, and purchase intent is high on Amazon. This means the copywriting techniques that usually work on visitors to your website (looking for relatively more information) do not necessarily apply here. Moreover, the Amazon product universe is governed by guidelines that you must align within your copy.
This calls for the need to hire copywriters with prior experience in Amazon. Here are the key differences in copywriting for Amazon and other media:
Adherence to Amazon’s policies and guidelines
Unlike other platforms and media that give you more flexibility, Amazon has strict content guidelines that are a must-follow for sellers. These include formatting standards, not making exaggerated claims, excluding shipping and delivery claims, and more. It also prohibits content that asks questions of or speaks directly to the customer, such as the use of "you/your" (for example, “Are you looking for xxx, try this" or “Not getting the weight loss results you want?").
Copy optimization for Amazon SEO
Amazon operates as a search engine for products. Unlike Google, which prioritizes the quality and intent-fulfilment of the content it indexes, Amazon’s algorithms rank products based on relevance, conversions, and sales performance. Thus, Amazon's copywriting must incorporate keywords strategically.
Navigate a highly competitive product environment.
Amazon's marketplace is saturated with products similar to yours. This intense competition requires copy that clearly highlights your product's USP and resonates with the audience–their needs and desires. Unlike other brands, where loyalty plays a significant role in sales, Amazon shoppers extensively compare multiple listings to find the best fit for their needs and budget. This makes persuasive writing and hooks a necessity.
Writing for buying intent doesn’t work
Shoppers on Amazon are not just browsing; they already intend to buy a product and are searching for the right product. Traditional sales writing starts from the beginning to entice the audience to a product. This strategy does not work on Amazon. What works is– specific feature details, quickly scannable and well-structured content that saves time. Copywriting on Amazon requires a high focus on quickly solving the issue for customers so they can make a quick decision.
How to Create High-Converting Listings with Amazon Copywriting
In a high-intent marketplace with millions of options for customers to choose from, this is how you can craft compelling copies:
Craft attention-grabbing Amazon titles
Your product title is the first thing shoppers see when they search for a product, and Amazon's algorithm heavily weighs it for relevance to rank it. So, a strong title should:
✔ Have high-value keywords – Incorporate primary keywords naturally within the first 60-80 characters to maximize visibility
✔ Be clear, not just creative – Customers scan fast on Amazon, so avoid unnecessary words to be creative and focus on product type, key features, and benefits
✔ Have a logical structure – Structure your product title to make sense and provide the prime information customers look for. Example: Brand + Product Name + Product Type + Key Feature + Use Case + Size/Quantity/Color
✔ Be within Amazon’s character limits – Most categories allow up to 200 characters. However, only the first 80-100 may appear on mobile. Amazon recommends 60 characters, so write wisely
🚨 Common Mistakes to Avoid: Keyword stuffing, using any word more than 2 times, all-caps text, excessive punctuation, and subjective claims like “Best” or “#1.”
Read more: Top Amazon SEO Tips for Crafting Product Titles that Sell
Write persuasive product descriptions
After a compelling title, the description should offer more information and sell what experience the product will bring to buyers. To achieve this:
✔ Focus on benefits, not just features – Instead of saying, “Made of stainless steel,” in the description, say, “Rust-resistant stainless steel ensures long-term durability.”
✔ Use bullets for quick scanning– Highlight 5 key selling points using short, punchy statements and a compelling header in caps
✔ Incorporate sensory language – Make the customer “feel” the product. Example: “Soft, breathable fabric keeps you cool and comfortable all day.”
✔ Include social proof – Mention awards, patents, or customer testimonials. Be mindful not to violate Amazon's policies here
🚀 Pro Tip: Amazon prioritizes mobile shoppers, as two-thirds of Amazon store visits are now mobile. Keep sentences short and place the most crucial information at the top.
Add effective CTAs
Unlike traditional sales pages, Amazon has a minimal scope of CTA like “Buy Now’ or “Contact Us”. However, you can nudge customers by:
✔ Suggesting Usage – “Perfect for busy professionals, travelers, gym-goers, working moms, etc.”
🚨 Common Mistakes to Avoid: Do not exaggerate or make false claims here.
Understand your target audience
Copywriting is incomplete without knowing who you’re writing for. Address customer pain points, preferences, and needs in your copy. Think along these lines–what would compel them to choose your product over others? Use these tips to know about your audience:
✔ Analyze customer reviews—Read reviews (yours and competitors') to identify common praises and complaints. This will help you understand what customers are looking for and what is lacking.
✔ Leverage Amazon’s “Customers Also Bought” section. Understand complementary purchases to frame your product’s relevance. This is crucial when writing about the product experience and how it can be enhanced.
✔ Frame your product as the solution to customer problem – If buyers worry about durability, emphasize “Lab-tested for 10,000+ hours of performance.”
✔ Use buyer persona insights – Buyer persona defines your ideal customers. Are they budget-conscious? Tech-savvy? Health-focused? These points help you tailor language according to the audience instead of vague, generic product copy.
For example, if you’re selling a standing desk to remote workers, emphasize ergonomics and productivity the product brings rather than just what materials are used. Make it the ideal product that increases productivity while looking and feeling good.
Craft a Unique Value Proposition (UVP)
In your product copy, answer why customers should choose your product. Here’s how to include UVP in your product copywriting:
✔ Be specific about features – Avoid using vague claims like “high-quality.” Instead, highlight a differentiator like “Patented noise-canceling motor for whisper-quiet operation.”
✔ Offer result-oriented information – Explain what problem your product solves: “Helps improve body posture and relieve back pain in just two weeks of daily use.”
✔ Easy to grasp in seconds – Customers skim listings, so clear your UVP immediately
Read more: Amazon SEO Checklist to Improve Ranking and Drive Sales
How much should I pay for Amazon copywriting
Amazon copywriting charges vary– from individual writers/freelancers to agencies, they all have different charges.
A freelancer may charge you between $10 to $1200 per listing, based on their experience.
Alternatively, the cost of Amazon agency services includes complete account management or listing optimization and various other services along with copywriting. Each agency has different price structures to fit the client’s needs. For example:
- Flat monthly fees starting from $500
- Ad spend percentage-based pricing, charging 10-20% of ad spend
- Performance-based pricing, charging 10-15% of generated sales and
- Customized pricing, based on the complexity of the package and services
Avoid these 9 Amazon Copywriting Mistakes
What not to do when writing for Amazon? Here's what:
Wordiness
It is easy to get carried away with too many words, diluting the message and overwhelming shoppers' reading experience. Instead of long sentences, focus on clarity and conciseness. To avoid making this mistake :
- Identify instances of repeated information and eliminate unnecessary information
- Edit with a fresh eye and reader’s perspective
Example:
🚫 This cutting-edge, ergonomically designed, high-tech, wireless mouse is specially engineered to fit comfortably in your hand while providing superior tracking accuracy.”
✅ “Ergonomic wireless mouse with precision tracking.”
Read more: Amazon’s New Product Title Policy: What Every Seller Needs to Know in 2025
Overcomplicating
Copywriters often fall victim to their knowledge by overcomplicating the marketing copy. Amazon shoppers don’t have time to sift through long, complicated text. To make it easy for readers:
- Don’t use jargon or higher-level vocabulary than needed
- Explain features in easy-to-understand language so that shoppers without product knowledge can also understand the message quickly
Example:
🚫 “REVOLUTIONARY MODE CONVERSATION AND IMPROVED USEability】The EPOMAKER x LEOBOG Hi75 aluminum keyboard kit introduces an innovative knob that symbolizes the perfect fusion of style and functionality. This intuitive knob smoothly switches between working mode and gaming mode, providing constant RGB lighting for a focused work environment. Provides RGB steady light for a focused work environment and RGB dynamic flashing for an immersive gaming experience. It also allows you to fine-tune the volume and light to give every keystroke a sophisticated look”
✅ “Seamless Mode Switching & Precision Control – The keyboard features an intuitive knob for effortless work-to-game transitions, with adjustable RGB and volume for a refined experience.”
Keyword stuffing
To achieve better results, copywriters often stuff excessive keywords, which makes writing incomprehensible. While keywords help with Amazon SEO, stuffing them confuses the customers and hurts your sales. To comply with SEO while staying relevant for Amazon:
- Remove keywords that interfere with sentence structure and clarity
- Use relevant keywords only
- Don’t use too many keywords in one sentence
Example:
🚫 “Waterproof hiking backpack camping travel outdoor gear unisex durable lightweight.”
✅ “Lightweight, waterproof backpack for hiking and travel.”
Here’s another example:
Poor positioning
We know that Amazon is a saturated market, and customers are comparing your product to many others. If you position your product poorly, you lose customers in the blink of an eye. To avoid this mistake:
- Ensure your copy communicates how your product stands out from other competitors
- Use contrasting statements (without naming any brand) to establish that your product is better
- Highlight unique benefits and make it easy for customers to see the value your product brings
Example:
🚫 “This smartwatch tracks steps, heart rate, and sleep patterns.”
✅ “Stay active and sleep better—track steps, calories, heart rate, and sleep with real-time insights.”
Focusing only on features
When you list features without explaining why they matter, you risk losing conversions as you fail to connect with customers emotionally. So, when you write:
- Remember that customers don’t buy specs; they buy solutions to their problems
- Address their concerns and their problems
- Identify common objections (from reviews or Q&A sections) and proactively reassure customers in your copy
Example:
🚫 “Captures clear, crisp sound, suppresses unwanted background noise.”
✅ “Enjoy studio-quality sound with background noise suppression—ideal for recording and streaming without distractions.”
Overselling
Avoid making exaggerated claims. It may boost sales initially, but eventually, it will lead to bad reviews about how deceiving the product is and how it doesn’t meet expectations. To steer clear from this:
- Avoid using overinflated language and making unsupported claims
- Ensure your copy is honest and sets realistic expectations so that customers are satisfied to receive the exact product they read
Example:
🚫 “The hydrating Viatmin-C serum will make your skin flawless and remove blemishes overnight!”
✅ “Hydrating Vitamin-C enriched serum that reduces fine lines and pigmentation and boosts glow over time.”
Self-centered copy
Shoppers care about how the product can help them, not how great you think it is. Avoid writing overly self-centered copies that do not speak of customer problems but only about the product's greatness. Ensure that you:
- Speak directly to the customer and address their needs and issues. This creates a sense of recognition
- Use words like ‘your’ to center the conversation around them
Example:
🚫 “Our ergonomic chair is designed with advanced lumbar support technology and only the best in market technology.”
✅ “Sit comfortably for hours with ergonomic lumbar support.”
Violating Amazon’s Content Policies
Amazon takes its guidelines very seriously. If you don’t want to be penalized for violating its policies, ensure you don’t use promotional language, shipping details, or competitor comparisons. Instead,
stick to Amazon’s guidelines—no pricing, guarantees, or direct customer questions ("Are you looking for the best blender?").
Read more: Unlocking Amazon's Restricted Keywords: Insights for Sellers
Poor Grammar, Spelling, and Formatting
There is no excuse for making grammatical and formatting errors, and spelling mistakes. It affects your reputation as a brand and sets you back in competition. Proofread your copy carefully, use proper punctuation, and always maintain a professional tone.
Amazon Copywriting with AI (Tips and Considerations)
Amazon has introduced several AI tools to assist sellers, like Project Amelia for an all-in-one, generative AI-based selling expertise and Gen-AI for product listing to create product titles, descriptions, and bullets. They also offer Gen AI-based video generators and product personalized product recommendations.
So, leveraging AI for Amazon is a must-explore for sellers to boost conversions through copywriting. Here’s how you can effectively incorporate AI into your Amazon copywriting process:
Use AI to understand your audience
Before you jump into writing copies for your products, use AI to understand your target audience, their preferences, and their needs so that you can tailor your message and grab their attention.
Analyze Niche-Specific Forums & Communities
- Tech Enthusiasts: Check Reddit threads (e.g., r/buildapc, r/audiophile), industry blogs, or YouTube reviews to see what features matter most to them
- Professional Chefs: Look at culinary forums (e.g., ChefTalk) and high-end kitchen product reviews to understand what professionals prioritize
- Fitness Experts: Scan bodybuilding forums or sports science discussions to pick up on technical jargon and feature expectations
Leverage Customer Reviews and sentiments and Competitor Analysis
- Read negative reviews of competitor products—what’s missing? Can your product solve that issue?
- Identify customer pain points and opportunities– refine your product using this insight and address common concerns quickly.
- Find repeated phrases like “I wish this had X” or “This feature is great, but...” and integrate solutions directly into your copy
Do keyword research
Conduct in-depth research on keywords to maximize the impact of your copies and increase visibility. Instead of generic terms, use AI to find long-tail and high-intent keywords that match what buyers are searching for.
- Use AI-powered SEO tools like Semrush, CopyMonkeyor Backlinko to analyze competitor listings and find the keywords.
- Incorporate Amazon-specific ranking factors like search volumes, PPC performance, backend search terms, etc.
- Use tools like Ahrefs to analyze competitors' ASINs and explore which keywords work
- Integrate the primary and secondary keywords naturally without making them feel robotic.
Use AI tools to write and A/B testing copies
Leverage AI to write your copies, brainstorm ideas, and work in alignment with the user persona and keyword generated above. You can use Amazon’s internal Gen AI tool to write product titles, descriptions, and bullet points, or you can use tools like CopyMonkey, ChatGPT, Copy.ai, etc. Besides just writing, you can use these tools to refine your copies for maximum impact, generate different versions, and conduct A/B testing to measure their impact.
A/B testing your copy
You can use Amazon’s internal tool, ‘Manage Your Experiments,’ which is free and available to sellers enrolled in the Amazon Brand Registry. This tool allows you to test different product titles, images, descriptions, and A+ content versions.
You can also choose third-party tools like Splitly, integrate it with Amazo,n and test the different variations of your copy for:
- Click-through rate (CTR)
- Conversion rate (CR)
- Engagement metrics
Identify the high-performing copy, refine, and iterate based on customer feedback.
Check our comprehensive A/B testing guide.
Automate Localization & Translation
To ensure consistency, accuracy, and speed in your Amazon copywriting, you can automate product localization and translation. You can choose Amazon’s tool, “Amazon Translate,” Google Translate, or DeepL, to translate language, modify phrasing and tone, and moderate copy to incorporate cultural nuances.
In addition, you can use AI for keyword localization to adapt to local keywords, styles, and sentiment analysis.
Amazon tools that you can use are :
- Amazon Translate: A neural machine translation service that provides fast, high-quality translations for e-commerce
- Amazon Transcribe: A tool to convert audio and videos into text; particularly useful for localizing multimedia content
- Amazon Polly: A tool to convert text into natural-sounding speech, allowing for audio localization of product descriptions or promotional materials
How Can SalesDuo Help?
Managing Amazon is difficult, as it involves logistics and inventory management, FBA compliance, review and rating management, customer support, and returns. Optimizing product listings using excellent copywriting to increase conversion adds another layer of complexity.
You must navigate Amazon’s A9 and A10 algorithm updates, A+ Content restrictions, and fierce competition.
SalesDuo takes the load off your shoulders and manages your eCommerce business with our full-stack expert ex-Amazon team and our proprietary AI system. Offering you a predictable, hands-off growth of about 80% average YOY growth, we bring an AI-driven approach and expertise of ex-Amazon employees. We offer:
- Full-service Amazon account management: End-to-end management of your Amazon seller account–from inventory management to order fulfillment and listing optimization.
- Amazon Advertising: Crafting and managing advertising campaigns using AI-driven strategies to maximize ROI, drive targeted traffic, and increase product visibility.
- Amazon SEO, A+ Content, and Brand Page Optimization: Enhancing your product listings with high-intent keywords, A+ content, and well-optimized pages that improve search rankings and conversion rates.
- Amazon PPC management: Ensuring optimal performance for your Amazon account with real-time API and proprietary AI systems.
While these services help you navigate the complexities of selling and scaling at Amazon, SalesDuo goes above and beyond to bring visible results within 2 to 3 weeks of partnership.
Our AI-driven approach, combined with the expertise of ex-Amazon professionals, ensures your listing stays competitive at all times. With a well-crafted A+ page, advanced sentiment analysis, 24x7 AI-powered keyword monitoring and optimization, catchy titles, and compelling descriptions, SalesDuo improves sales conversions.
You also get a bonus of $3 - $12 FREE additional spend for every $100 spent on Amazon Advertising. As an Amazon Partner, we give you perks that no other agency does.
With our advanced AI tech stack, brands maximize value at one-third of their usual investment, ensuring higher returns and lower ACoS.
Ready to supercharge your Amazon sales? 👉 Schedule a Call with an Amazon Expert today!
Frequently Asked Questions
About the Author
Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.
