Expanding your e-commerce business to the Walmart Marketplace can be a game-changer. With millions of daily shoppers, Walmart provides an incredible platform to showcase your products. However, success on Walmart requires more than just listing your items—it’s about creating optimized, appealing, and discoverable listings that resonate with potential buyers.
This step-by-step guide will walk you through the process of listing products on Walmart, with practical tips to help you maximize visibility to enhance your strategy. Whether you're starting or refining your Walmart marketing strategy, this guide will set you on the right path.
Step 1: Getting Started – Access the Item Create Page
Once your seller account is approved and set up, the first step to listing your products is to access the Item Create Page.
- Where to Find It: Log into your Walmart Seller Center account, navigate to the “Items & Inventory” tab, and go to “Manage Items.” Select the “Add New Items” option to reach the Item Create Page.
This page is the foundation for building your product listing. It will guide you step-by-step through entering product details, images, and pricing, ensuring everything is formatted correctly for Walmart’s system.
Step 2: Adding the Item Identifier
One of the most critical parts of creating a product listing is providing an Item Identifier. This information helps Walmart recognize your product and match it with customer searches.
- What to Include: The Item Identifier can be a Global Trade Item Number (GTIN), Universal Product Code (UPC), or International Standard Book Number (ISBN). These codes are unique to each product and mandatory for listings.
Once you enter the identifier, Walmart’s system will check if the product already exists in its catalog:
- If it matches an existing item, confirm it by selecting “Yes, this is it,” and many fields will auto-populate.
- If no match is found, select “Not my product” and manually fill out the details.
Accurate identifiers improve searchability and help streamline your product’s integration into Walmart’s marketplace.
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Step 3: Crafting the Perfect Product Title
Your product title is often the first thing customers notice, so getting it right is essential.
- Best Practices for Titles: Walmart recommends using a specific format:
Brand + Product Name + Model + Style + Key Attribute + Size/Color (if applicable).
For example: Samsung Galaxy S21 Ultra 128GB Black – Unlocked Smartphone.
- Length and Clarity: Keep the title concise—ideally within 50–75 characters—to ensure readability and alignment with Walmart product search algorithms.
An optimized title helps customers find your product faster while making it clear and professional. And SalesDuo’s eCommerce SEO experts are here to help you craft compelling product titles that drive visibility and boost sales!
Step 4: Choosing the Right Product Category
Selecting the correct category is critical for product visibility and ensuring accurate fees.
- Why It Matters: Categories determine where your product appears in customer searches and influence referral fees Walmart charges for each sale.
- How to Select: Walmart’s Seller Center includes a video tutorial to help sellers choose the most appropriate category.
Spending time here ensures your product appears in the right search results, reducing misplacement and potential missed opportunities.
Step 5: Adding Required Product Attributes
Now that you’ve defined the basics, it’s time to add the required attributes. These fields ensure your product listing is complete and complies with Walmart’s standards.
Key Fields to Fill:.
1. Stock Keeping Unit (SKU): A unique identifier for your inventory tracking.
2. Product Description: This is your chance to inform and persuade potential buyers. A strong description highlights the product’s key features and benefits while being concise and engaging.
Tips for Writing a Great Description:
- Aim for at least 150 words.
- Focus on how your product solves a customer problem.
- Highlight its unique features without repetition or fluff.
A compelling description not only informs customers but also improves your product’s ranking in Walmart product searches.
Step 6: Boosting Visibility with Recommended Content Attributes
In addition to the required fields, Walmart provides optional attributes to enhance your listing’s visibility.
- Key Features/Highlights: Use these bullet points to summarize the product’s standout features. Walmart allows up to 10 bullet points, so prioritize the most important information first.
- Additional Attributes: Fields such as “Item Quantity” and “Count by Pack” help customers better understand the product and improve its ranking in search results.
Well-defined attributes can make your product easier to find and more appealing to shoppers.
Step 7: Uploading High-Quality Product Images
Images are a vital part of your product listing. They provide the visual appeal necessary to convert potential buyers into customers.
- How to Add Images: Go to the “Images & Media” tab and upload files directly or import them via URL.
- Selecting the Primary Image: The primary image is the first thing customers see in search results, so make sure it’s clear, professional, and meets Walmart’s quality guidelines.
Tips for Better Images:
- Use a white background to focus attention on the product.
- Show the item from multiple angles.
- Include lifestyle images to help customers visualize the product in real use.
Adhering to Walmart’s image standards ensures your listing looks professional and builds customer trust.
Opt for SalesDuo’s product listing optimization services to make your Walmart listing stand out!
Step 8: Finalizing Listing Settings
With the visuals and attributes in place, the final step is configuring your product’s general settings.
Details to Include:
Price: Ensure it’s competitive and aligns with market trends.
Shipping Weight: Important for calculating shipping costs.
Tax Code: Select the appropriate code for your product category.
Walmart’s interface includes helpful tooltips (the blue “i” icons) to guide you if you’re unsure about these fields.
Step 9: Submitting for Approval
After carefully reviewing your listing, click “Submit.” Walmart typically reviews and approves listings within 24 hours.
- Post-Approval Check: Once live, monitor your product’s performance and make necessary adjustments to descriptions, images, or pricing to improve sales.
Optimizing Your Listings with Walmart Advertising
Creating a great listing is only half the battle. To maximize your product’s visibility, you need to integrate Walmart Ads and Walmart Sponsored Ads into your strategy.
- Why Walmart Ads Matter: These tools place your products at the top of search results, helping you reach more customers and drive sales.
- Using Walmart PPC: A Walmart PPC campaign allows you to target specific keywords and compete for top positions in search results.
Partnering with a Walmart advertising agency like SalesDuo can simplify this process. These agencies specialize in managing campaigns, optimizing bids, and analyzing performance, giving you a competitive edge.
Conclusion: Achieving Success on Walmart
Listing products on Walmart may seem overwhelming initially, but it’s a straightforward process once you break it down. By ensuring every detail is accurate—from item identifiers to product descriptions—and leveraging tools like Walmart advertising, you can create listings that stand out and convert effectively.
For sellers looking to go a step further, working with a Walmart ads agency like SalesDuo can help manage listings, optimize Walmart PPC campaigns, and create an effective Walmart advertising strategy.
Remember, success on Walmart requires attention to detail, adherence to guidelines, and a commitment to continuous improvement. With these steps, you’ll be well-positioned to tap into Walmart’s vast customer base and grow your business. For more information, get in touch with us!
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About the Author
Giridhara Prasad is an Associate Director at SalesDuo and a startup enthusiast. With extensive expertise in e-commerce, this ex-Amazonian has been instrumental in driving success for businesses worldwide. Apart from his passion for creating innovative sales strategies and optimizing online retail experiences, Giri finds interest in watching and playing sports, including starting to play pickleball, traveling, and exploring political science, and philosophy.
