Walmart Marketplace is booming, with 30%+ sales increases for six consecutive quarters (up to March 2025) and a rapidly expanding seller base. Unlike overcrowded platforms like Amazon, Walmart offers less competition, lower ad costs, and higher organic visibility. Sellers using Walmart Fulfillment Services (WFS) cut costs by 15% and see an average 50% boost in GMV for ‘2-day shipping’ items.
However, scaling profitably isn’t as simple as copying your marketing strategy to your Walmart business. That’s where a Walmart marketplace consultant can help you navigate the strict seller approvals, unique ad system, and fulfillment nuances.
We cut through the noise to compare the top 7 Walmart Marketplace agencies, breaking down their expertise, strengths, and who they’re best suited for.
Best Walmart Marketplace Consultancies: A Quick Comparison
7 Best Walmart Marketplace Consultants for 2025
- SalesDuo
Best for: Brands seeking AI-driven advertising and full-service Walmart marketplace management.
SalesDuo is a full-service Walmart and Amazon advertising agency that combines AI-powered optimization with hands-on marketplace expertise. From ad campaign setup to ongoing performance management, SalesDuo can help you scale efficiently on Walmart Marketplace. Their team of experts ensures you stay ahead of the competition while optimizing ad spend for maximum ROI.
Standout features
- Full-service Walmart management: End-to-end support for ads, listings, compliance, and account growth
- AI-driven advertising optimization: Automated bid adjustments, keyword optimizations, placement strategies, and dayparting models to maximize ROI
- Expert Walmart team: Managed by ex-Amazon pros and certified Walmart partners for best-in-class campaign execution
- Proven growth results: Brands see faster time-to-results compared to in-house teams, with an 80% YoY growth rate and lower ACoS
- Certified Walmart Partner: Recognized expertise in Walmart advertising and marketplace strategy
- Proprietary BI dashboard: Real-time insights into sales, competitors, and category trends for smarter decision-making
- Omnichannel Reach: Walmart.com, in-app, in-store displays, and off-site media—all seamlessly integrated
Notable SalesDuo clients
Z Natural Foods, Fuji, Meyer, Airborne, Emma Beauty, Pepperidge Farm
Client Review
What sets SalesDuo apart?
SalesDuo blends AI technology with expert strategy, delivering faster results, lower ad costs, and comprehensive marketplace management. Unlike traditional agencies, they focus on data-driven growth, ensuring brands achieve long-term success on Walmart Marketplace. With $3B in revenue managed and 250+ brands trusting their expertise, SalesDuo delivers predictable, hands-off growth.
Overall Trustpilot rating: 4.5/5
Pricing: Custom
2. Canopy Management
Best for: Brands seeking hands-off Walmart marketplace management with advanced advertising and SEO strategies.
Canopy Management is a full-service Walmart marketplace agency that helps you scale profitably through expert account management, AI-driven advertising, and strategic listing optimization. Canopy manages $2.2B+ in revenue and takes a data-backed approach to maximizing Walmart sales while reducing operational complexity.
Standout features
- End-to-end Walmart management: Hands-free solutions for advertising, SEO, fulfillment, and compliance
- Walmart ad strategy and execution: Performance-driven PPC campaigns for higher ROAS and sales
- Listing optimization and SEO: In-depth keyword research and A/B-tested product content to improve rankings
- Walmart Fulfillment Services (WFS) expertise: Inventory and logistics support to streamline fulfillment
- Dedicated account management: Personalized strategy, real-time reporting, and proactive marketplace guidance
Notable Canopy clients
Three Sixty Six, MaryRuth’s, Keranique, SNOW, Really Good Stuff
Client review
Pricing: Custom
3. Infinity Blue
Best for: Brands seeking a global partner for Walmart marketplace expansion and optimization.
Infinity Blue specializes in global expansion, white-glove onboarding, and performance-driven growth strategies. They take a discovery-first approach, helping brands define their white space for growth and tailoring solutions that align with their existing strengths. With a dedicated team of marketplace experts, Infinity Blue can help you successfully navigate international markets while optimizing fulfillment, marketing, and operations for sustainable scaling. With offices in 30+ countries, their team combines global expertise with deep local knowledge to streamline every step of the Walmart marketplace journey.
Standout features
- Global expansion expertise: Country-specific strategies and leadership support for seamless international growth
- White-glove onboarding: Dedicated team ensuring smooth setup, integration, and execution
- End-to-end fulfillment and logistics: Cost-effective solutions to streamline operations and reduce complexity
- Performance marketing and advertising: Data-driven campaigns to maximize return on investment
- Strategic partnerships: Access to a network of experts in analytics, promotions, and in-store retail execution
Notable Canopy clients
Claire’s, Mood Living, Takker, Trutex, Cajuu
Client review
Pricing: Custom
4. Awesome Dynamic
Best for: Brands seeking white-glove service with compliance, logistics, and full-service marketplace management.
With expertise in listing content development, PPC advertising, fulfillment solutions, and brand protection, Awesome Dynamic provides tailored strategies to enhance visibility and drive sales. Their team specializes in Walmart Brand Shop creation, helping sellers design custom storefronts that build trust and improve conversions.
Standout features
- Listing content optimization: Enhanced product titles, bullet points, and descriptions to improve discoverability and conversions
- WFS Support: Setup, training, and optimization for seamless fulfillment and faster shipping
- PPC advertising management: Walmart-specific ad strategies to boost visibility and maximize ROAS
- Review program enrollment: Assistance with Spark Reviewer and Review Syndication to build social proof
- Pro Seller badge guidance: Steps to secure the Pro Seller badge and stand out in Walmart’s marketplace
Notable client
NEXGEL
Pricing: custom
5. High Impact
Best for: Walmart Marketplace sellers looking for full-service management and strategic growth.
High Impact is a dedicated Walmart Marketplace Solution Provider that empowers brands to succeed with tailored eCommerce strategies and hands-on marketplace management. With 15+ years of experience, they provide end-to-end solutions to optimize product listings, maximize visibility, and drive sustainable growth on Walmart.
Standout features
- Product listing optimization: Improve visibility and conversion with data-driven keyword strategies
- WFS management: Streamline inventory and order fulfillment for efficiency and scale
- Advanced PPC: Boost brand exposure with high-performance campaigns
- Brand Shop and account management: Maintain consistency, compliance, and seller health
- Data analytics and growth consulting: Use insights for informed decision-making and long-term success
Notable High Impact clients
B&G Foods, Inc., Michelin, Sugar Foods Corporation, GOTRAX, Gathr Outdoors
Pricing: Custom
6. Thrive Internet Marketing Agency
Best for: Established Amazon sellers looking to expand to Walmart Marketplace.
Thrive Internet Marketing Agency is a full-service digital marketing agency specializing in helping businesses grow their online presence. The agency offers a range of services, focusing on Walmart Marketplace marketing and eCommerce optimization. Thrive assists companies in setting up, optimizing, and scaling their Walmart Marketplace storefronts.
Standout features
- Marketplace setup and optimization: Helps you establish and optimize your Walmart storefronts, including product listings, branding, and SEO to improve visibility and sales
- Advertising and PPC management: Runs strategic PPC campaigns to position products in front of high-intent buyers and maximize ROAS
- Omnichannel brand growth: Enhances Walmart Marketplace success with social media marketing, web design, and video production to boost visibility and engagement
- Conversion rate and sales optimization: Fine-tunes product pages, pricing strategies, and marketing campaigns to increase conversions
- Competitor and market analysis: Provides insights into industry trends and competitor strategies to help you gain a competitive edge
- Inventory management: Offers reporting, analytics, and inventory tracking to ensure efficient operations and data-driven decision-making
Pricing: Custom
7. SellerDrive
Best for: Brands seeking customized Walmart consulting focusing on account setup, compliance, advertising, and marketplace expansion.
SellerDrive’s expertise spans account registration, listing optimization, advertising, pricing strategy, compliance monitoring, and data analytics. They take a customized, strategic approach tailored to each seller’s unique business goals, ensuring long-term success.
Standout Features
- Seamless Walmart onboarding: From account registration to product catalog setup, SellerDrive ensures brands meet Walmart’s requirements for a hassle-free launch
- Conversion-driven product listings: Optimized titles, descriptions, and enhanced content that improve search rankings and drive sales
- Strategic Walmart advertising: Targeted Sponsored Product campaigns, budget management, and real-time performance monitoring to maximize ROI
- Intelligent pricing and inventory management: Dynamic repricing solutions, forecasting tools, and replenishment strategies to keep stock levels optimal and competitive
- Scalability and growth strategy: Expansion beyond Walmart, including multi-channel strategies, cross-border selling, and long-term brand-building solutions.
Success stories
Read their case studies here.
Pricing: Custom
How to Choose the Right Walmart Consultant
If you require full-service marketplace management, agencies like SalesDuo offer end-to-end solutions. If advertising is your primary focus, agencies like Canopy Management specialize in paid media strategies. Compliance-heavy businesses may benefit from SellerDrive. The right Walmart consultant can help you maximize sales while avoiding costly missteps. But with so many options, choosing the right one can be hard.
Here’s what to look for when selecting the best partner:
1. Walmart-specific expertise
Not all eCommerce consultants understand Walmart’s unique ecosystem. Look for:
- Proven track record with Walmart sellers
- Official Walmart Solution Provider status (if applicable)
- Expertise in compliance, listing optimization, and advertising
2. Comprehensive service offerings
The best consultants offer full-scale support tailored to your needs. If you plan to scale, look for expertise in multi-channel expansion and brand building. Key services include:
- Account setup and onboarding, including registration, compliance, and catalog setup
- Listing optimization with SEO-driven content, high-quality images, and enhanced descriptions
- Sponsored product campaigns, performance tracking, and budget management
- Inventory and order fulfillment with demand forecasting, restocking strategies, and automation
- Dynamic repricing tools and promotional management
3. Data transparency and reporting
Your consultant should provide clear, data-driven insights to optimize your strategy. Without transparent reporting, you could be making decisions blindly. Look for:
- Sales and profitability tracking
- Conversion rate analysis
- Customer behavior insights
4. Pricing and support structure
Not all consultants offer the same level of service. Key elements to consider include:
- Flexible, customized pricing based on your business needs
- Dedicated account support for issue resolution
- Scalability – Can they support you as you grow?
Get Started With The Best Walmart Marketplace Consultant Today
Walmart Marketplace offers tremendous potential for brands looking to expand their eCommerce presence. Partnering with the right consultant can streamline growth, improve efficiency, and maximize profitability. You can ensure increased visibility and higher sales on Walmart Marketplace by carefully evaluating your options.
As a full-service Walmart and Amazon agency, SalesDuo offers deep platform expertise, data-driven decision-making, and a comprehensive suite of services. SalesDuo ensures that you stay competitive while complying with Walmart’s evolving policies. With a proven track record of driving revenue growth, SalesDuo is your ideal partner if you’re looking to establish, optimize, and scale your Walmart presence.
Frequently Asked Questions
About the Author
Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.
