If youโre selling on Walmart Marketplace, achieving a high Listing Quality Score is not optionalโitโs essential. In fact, Walmart Connect recommends maintaining a score of 90% or higher to increase your chances of winning the Buy Box and gaining consistent visibility.
But hitting that high score isnโt just about competitive pricing, stock availability, fast shipping, or strong customer reviews. One of the most criticalโand often overlookedโdrivers of success is your Walmart Content Quality Score. This score feeds directly into your overall Listing Quality Score and significantly impacts how Walmart ranks and displays your products across the platform.
In this blog, weโll break down what the Content Quality Score is, why it matters, andโmost importantlyโhow to improve it. Whether you're a new seller or a seasoned vendor, this guide will help you meet Walmartโs content expectations and fully optimize your listings for long-term success.
Understanding Walmart's Content Quality Score
The Content Quality Score is a metric used by Walmart to evaluate the completeness, relevance, and accuracy of your product listings. It ranges from 0 to 100 and is updated regularly based on real-time listing performance and content health.
Why does Walmart care so much about your listing quality? SimpleโWalmart wants customers to trust what they see. High-quality listings lead to better customer satisfaction, fewer returns, and more conversions. Thatโs why Walmart ranks listings with higher scores more favorably in search results and category pages.
In 2025, as competition on Walmart Marketplace continues to intensify, having a low Listing Quality Score can mean the difference between making the first page or being buried beneath dozens of other listings. Your Walmart Content Quality Score directly influences your organic traffic, sales volume, and Buy Box placement.
Components of the Listing Quality Score
To enhance your Listing Quality Score, you first need to understand how itโs calculated. Walmart breaks it down into three core components:
1. Content
This section evaluates the quality and completeness of your listing contentโtitles, descriptions, bullet points, images, and key attributes.
- Are your titles keyword-rich and readable?
- Are your product descriptions detailed and benefit-oriented?
- Do your images meet Walmartโs technical and quality standards?
- Are the right attributes filled in (color, size, material, etc.)?
2. Offer
This reflects the commercial aspects of your listing, such as pricing, inventory availability, and fulfillment method. Walmart prefers competitive pricing, in-stock items, and fast shipping options (especially if you're using Walmart Fulfillment Services).
3. Performance
Walmart factors in your listingโs performance metrics like conversion rate, customer reviews, return rate, and on-time delivery. Listings that consistently delight customers are rewarded with a higher Walmart Listing Quality Score.
Understanding these components helps pinpoint what needs fixing and where your optimization efforts should begin.
Watch this YouTube video from Walmart Marketplace to know more about your Listing Quality Score.
Importance of a High Content Quality Score
So, why should you invest time and effort into improving your Walmart Content Quality Score? Because you can't achieve a strong Listing Quality Score without it. Since content quality is a major component of the overall score, weak content will drag down your listingโs visibility and performance, even if other factors like pricing or shipping are in place.
1. Better Organic Placement
Listings with higher scores rank better in Walmart's organic search results. This means more visibility, more clicks, and ultimately more sales.
2. Access to Badges and Programs
Walmart may reward listings with a high Listing Quality Score with special designations like โPro Sellerโ or category-specific badges. These badges boost credibility and conversion rates.
3. Increased Buyer Trust
A well-optimized listing builds shopper confidence. When your content is clean, consistent, and helpful, buyers feel more assured in their purchase decision.
4. Enhanced Conversion Rates
The more detailed and visually engaging your product page, the higher your chances of conversion. Clean copy, rich imagery, and complete data help buyers feel theyโre making the right choice.
In short, a high Listing Quality Score isnโt just a vanity metricโitโs a direct driver of revenue on the platform.
Strategies to Improve Your Content Quality Score
Simply copying your Amazon listing content wonโt cut it on Walmart. While both platforms value strong content, Walmart has its own set of guidelines, algorithms, and formatting expectations. Thatโs why a tailored, Walmart-specific content strategy is essential for success.
Letโs now break down the key steps you can take to optimize your listings and boost your Walmart Content Quality Score.
1. Craft Keyword-Rich, Natural Titles
Walmart recommends titles between 50โ75 characters, though a maximum of 100 characters is allowed. Use natural phrasing and include relevant keywords.
Format as: Brand + Product Type + Key Attributes (color, size, quantity).
Example:
Spasilk Receiving Baby Blankets, 100% Cotton Flannel Blankets, Pack of 4, Green Dots
2. Write Detailed, Benefit-Focused Descriptions
Tailor your Walmart description to highlight the productโs unique selling points. Curate your content into a single paragraph of a minimum of 150 words and include related and alternate search terms that customers use.
3. Emphasize Important Features
List the top key features (3โ10) using short, impactful phrases or keywords. Prioritize the most important benefits that clearly highlight your productโs value and functionality. Each feature point can have a maximum of 80 characters.
4. Utilize All Available Attributes
Walmart uses structured data to categorize products accurately. Fill in every possible attributeโmaterial, pattern, usage occasion, dimensions, etc.โto help your listing get placed correctly.
5. Upload High-Quality, Multi-Angle Images
Minimum of 4 images, with at least one showing the product in use. Follow Walmartโs guidelines: white background, minimum 1000 x 1000 px, and clear product focus.
6. Add Rich Media if Eligible
360ยฐ views, videos, and enhanced content modules (for eligible brands) can significantly improve engagement and your Walmart Content Quality Score.
7. Monitor and Adjust Regularly
Use your Seller Center dashboard to review listing scores and make updates as needed. Walmart's algorithm rewards listings that evolve with changing consumer behavior.
While maintaining a high Listing Quality Score is necessary, itโs only part of the equation. Effective advertising strategies are just as crucial for success on Walmart Marketplace. Check out SalesDuoโs Walmart advertising guide to discover proven tactics and best practices.
Leveraging Walmart's Tools for Optimization
Walmart provides several built-in tools and dashboards to help sellers measure and improve their Walmart Content Quality Score. Here's how to make the most of them:
1. Listing Quality Dashboard
Located in Seller Center, this tool breaks down your quality score by listing and highlights areas that need attentionโlike missing images or attributes.
2. Item Report & Bulk Edit
Use these to export listing data, identify gaps, and re-upload improved content in bulk. Very helpful when optimizing large catalogs.
3. Content Scorecards
Some categories now provide scorecards that benchmark your listings against category norms. Use these insights to match or exceed competitorsโ content quality.
4. Rich Media Uploads
For brands approved for Walmartโs Enhanced Content program [also known as Rich Media or Below The Fold (BTF) content], these tools allow for multimedia-rich pages that directly influence engagement and quality score.
Understanding how to interpret these tools is just as important as using them. Theyโre designed not just to inform, but to guide optimization strategies.
Common Mistakes to Avoid
Even experienced sellers unknowingly make errors that drag down their Walmart Content Quality Score. Avoid these pitfalls:
1. Duplicate Content
Copy-pasting from Amazon or your DTC site without tailoring to Walmartโs format is a major red flag.
2. Incomplete Attribute Fields
Leaving critical fields blank not only confuses Walmartโs algorithm but also leads to poor category placement and visibility.
3. Poor Image Quality
Blurry, low-res, or improperly sized images create a bad first impression and lower engagement.
4. Misleading Product Information
Overpromising or using exaggerated claims may lead to higher return ratesโnegatively affecting your listingโs performance score.
5. Stale or Outdated Listings
Failing to update your listings with product improvements or seasonal relevance leaves customers uninformed and can hurt engagement and conversions.
Addressing these issues proactively can dramatically lift your Walmart Content Quality Score over time.
Partnering with a Walmart SEO agency can take the stress out of listing optimization, so you can focus on growing your e-commerce business. Explore the top 5 Walmart SEO agencies in 2025 to find the right fit for your business.
Parting Thoughts
Just to reiterate one more timeโa high Walmart Content Quality Score is a necessity. This score plays a pivotal role in how Walmart showcases your listings, how shoppers perceive your brand, and how frequently your products get sold.
Need help navigating Walmart Marketplaceโs ever-changing rules and tools? SalesDuo is a full-service Walmart and Amazon agency that specializes in Amazon and Walmart content optimization, advertising, and seller performance strategy. With a team of experts and proprietary AI tools, we help brands achieveโand maintainโhigh Walmart Content Quality Scores across their product catalog.
Ready to optimize your listings and dominate the Walmart marketplace? Book your 1:1 growth call with SalesDuo today.
Frequently Asked Questions
About the Author
Meet Sparsha Chatterjee, a seasoned content writer specializing in Amazon businesses, crafting compelling, sales-driven content that boosts visibility and conversions. Beyond work, he enjoys reading storybooks, traveling to new places, and watching captivating movies.
