How to Improve Walmart Content Quality Score in 2025

If you’re selling on Walmart Marketplace, achieving a high Listing Quality Score is not optional—it’s essential. In fact, Walmart Connect recommends maintaining a score of 90% or higher to increase your chances of winning the Buy Box and gaining consistent visibility.

But hitting that high score isn’t just about competitive pricing, stock availability, fast shipping, or strong customer reviews. One of the most critical—and often overlooked—drivers of success is your Walmart Content Quality Score. This score feeds directly into your overall Listing Quality Score and significantly impacts how Walmart ranks and displays your products across the platform.

In this blog, we’ll break down what the Content Quality Score is, why it matters, and—most importantly—how to improve it. Whether you're a new seller or a seasoned vendor, this guide will help you meet Walmart’s content expectations and fully optimize your listings for long-term success.

Understanding Walmart's Content Quality Score

The Content Quality Score is a metric used by Walmart to evaluate the completeness, relevance, and accuracy of your product listings. It ranges from 0 to 100 and is updated regularly based on real-time listing performance and content health.

Why does Walmart care so much about your listing quality? Simple—Walmart wants customers to trust what they see. High-quality listings lead to better customer satisfaction, fewer returns, and more conversions. That’s why Walmart ranks listings with higher scores more favorably in search results and category pages.

In 2025, as competition on Walmart Marketplace continues to intensify, having a low Listing Quality Score can mean the difference between making the first page or being buried beneath dozens of other listings. Your Walmart Content Quality Score directly influences your organic traffic, sales volume, and Buy Box placement.

Components of the Listing Quality Score

To enhance your Listing Quality Score, you first need to understand how it’s calculated. Walmart breaks it down into three core components:

1. Content

This section evaluates the quality and completeness of your listing content—titles, descriptions, bullet points, images, and key attributes.

• Are your titles keyword-rich and readable?
  
• Are your product descriptions detailed and benefit-oriented?
  
• Do your images meet Walmart’s technical and quality standards?
  
• Are the right attributes filled in (color, size, material, etc.)?
  

2. Offer

This reflects the commercial aspects of your listing, such as pricing, inventory availability, and fulfillment method. Walmart prefers competitive pricing, in-stock items, and fast shipping options (especially if you're using Walmart Fulfillment Services).

3. Performance

Walmart factors in your listing’s performance metrics like conversion rate, customer reviews, return rate, and on-time delivery. Listings that consistently delight customers are rewarded with a higher Walmart Listing Quality Score.

Understanding these components helps pinpoint what needs fixing and where your optimization efforts should begin.

Watch this YouTube video from Walmart Marketplace to know more about your Listing Quality Score.

Importance of a High Content Quality Score

So, why should you invest time and effort into improving your Walmart Content Quality Score? Because you can't achieve a strong Listing Quality Score without it. Since content quality is a major component of the overall score, weak content will drag down your listing’s visibility and performance, even if other factors like pricing or shipping are in place.

1. Better Organic Placement

Listings with higher scores rank better in Walmart's organic search results. This means more visibility, more clicks, and ultimately more sales.

2. Access to Badges and Programs

Walmart may reward listings with a high Listing Quality Score with special designations like “Pro Seller” or category-specific badges. These badges boost credibility and conversion rates.

3. Increased Buyer Trust

A well-optimized listing builds shopper confidence. When your content is clean, consistent, and helpful, buyers feel more assured in their purchase decision.

4. Enhanced Conversion Rates

The more detailed and visually engaging your product page, the higher your chances of conversion. Clean copy, rich imagery, and complete data help buyers feel they’re making the right choice.

In short, a high Listing Quality Score isn’t just a vanity metric—it’s a direct driver of revenue on the platform.

Strategies to Improve Your Content Quality Score

Simply copying your Amazon listing content won’t cut it on Walmart. While both platforms value strong content, Walmart has its own set of guidelines, algorithms, and formatting expectations. That’s why a tailored, Walmart-specific content strategy is essential for success.

Let’s now break down the key steps you can take to optimize your listings and boost your Walmart Content Quality Score.

1. Craft Keyword-Rich, Natural Titles

Walmart recommends titles between 50–75 characters, though a maximum of 100 characters is allowed. Use natural phrasing and include relevant keywords.

Format as: Brand + Product Type + Key Attributes (color, size, quantity).

Example:
Spasilk Receiving Baby Blankets, 100% Cotton Flannel Blankets, Pack of 4, Green Dots

2. Write Detailed, Benefit-Focused Descriptions

Tailor your Walmart description to highlight the product’s unique selling points. Curate your content into a single paragraph of a minimum of 150 words and include related and alternate search terms that customers use.

3. Emphasize Important Features

List the top key features (3–10) using short, impactful phrases or keywords. Prioritize the most important benefits that clearly highlight your product’s value and functionality. Each feature point can have a maximum of 80 characters.

4. Utilize All Available Attributes

Walmart uses structured data to categorize products accurately. Fill in every possible attribute—material, pattern, usage occasion, dimensions, etc.—to help your listing get placed correctly.

5. Upload High-Quality, Multi-Angle Images

Minimum of 4 images, with at least one showing the product in use. Follow Walmart’s guidelines: white background, minimum 1000 x 1000 px, and clear product focus.

6. Add Rich Media if Eligible

360° views, videos, and enhanced content modules (for eligible brands) can significantly improve engagement and your Walmart Content Quality Score.

7. Monitor and Adjust Regularly

Use your Seller Center dashboard to review listing scores and make updates as needed. Walmart's algorithm rewards listings that evolve with changing consumer behavior.

While maintaining a high Listing Quality Score is necessary, it’s only part of the equation. Effective advertising strategies are just as crucial for success on Walmart Marketplace. Check out SalesDuo’s Walmart advertising guide to discover proven tactics and best practices.

Leveraging Walmart's Tools for Optimization

Walmart provides several built-in tools and dashboards to help sellers measure and improve their Walmart Content Quality Score. Here's how to make the most of them:

1. Listing Quality Dashboard

Located in Seller Center, this tool breaks down your quality score by listing and highlights areas that need attention—like missing images or attributes.

2. Item Report & Bulk Edit

Use these to export listing data, identify gaps, and re-upload improved content in bulk. Very helpful when optimizing large catalogs.

3. Content Scorecards

Some categories now provide scorecards that benchmark your listings against category norms. Use these insights to match or exceed competitors’ content quality.

4. Rich Media Uploads

For brands approved for Walmart’s Enhanced Content program [also known as Rich Media or Below The Fold (BTF) content], these tools allow for multimedia-rich pages that directly influence engagement and quality score.

Understanding how to interpret these tools is just as important as using them. They’re designed not just to inform, but to guide optimization strategies.

Common Mistakes to Avoid

Even experienced sellers unknowingly make errors that drag down their Walmart Content Quality Score. Avoid these pitfalls:

1. Duplicate Content

Copy-pasting from Amazon or your DTC site without tailoring to Walmart’s format is a major red flag.

2. Incomplete Attribute Fields

Leaving critical fields blank not only confuses Walmart’s algorithm but also leads to poor category placement and visibility.

3. Poor Image Quality

Blurry, low-res, or improperly sized images create a bad first impression and lower engagement.

4. Misleading Product Information

Overpromising or using exaggerated claims may lead to higher return rates—negatively affecting your listing’s performance score.

5. Stale or Outdated Listings

Failing to update your listings with product improvements or seasonal relevance leaves customers uninformed and can hurt engagement and conversions.

Addressing these issues proactively can dramatically lift your Walmart Content Quality Score over time.

Partnering with a Walmart SEO agency can take the stress out of listing optimization, so you can focus on growing your e-commerce business. Explore the top 5 Walmart SEO agencies in 2025 to find the right fit for your business.

Parting Thoughts

Just to reiterate one more time—a high Walmart Content Quality Score is a necessity. This score plays a pivotal role in how Walmart showcases your listings, how shoppers perceive your brand, and how frequently your products get sold.

Need help navigating Walmart Marketplace’s ever-changing rules and tools? SalesDuo is a full-service Walmart and Amazon agency that specializes in Amazon and Walmart content optimization, advertising, and seller performance strategy. With a team of experts and proprietary AI tools, we help brands achieve—and maintain—high Walmart Content Quality Scores across their product catalog.

Ready to optimize your listings and dominate the Walmart marketplace? with SalesDuo today.

With CQS in context, a Walmart ad agency can manage campaigns alongside your broader work on listing quality, pricing, and availability.

Frequently Asked Questions

Are the Walmart Content Quality Score and Listing Quality Score the same thing?

No. Content Quality Score is one component of the Listing Quality Score, which also includes offer price and performance metrics.

How is the Walmart Listing Quality Score calculated?

It’s based on content completeness, offer competitiveness, and listing performance, like reviews, returns, pricing, and fulfillment speed.

Can I reuse my Amazon listings on Walmart?

No. Walmart has unique formatting, attributes, and SEO requirements. Listings must be customized for Walmart’s specific guidelines.

How often does Walmart update the Content Quality Score?

Walmart updates the Content Quality Score weekly, reflecting recent changes in product listings. Staying proactive with images, keywords, and attributes helps maintain a strong score. Consistently monitoring updates is essential for success. Need help tracking and improving your Walmart content quality score? SalesDuo does it for you.

Can a high score guarantee better sales?

While a high Walmart Content Quality Score doesn’t guarantee sales, it strongly influences product visibility and conversion. Listings with higher scores are prioritized in search and deliver better shopper engagement. SalesDuo helps optimize listings not just for score, but for real revenue impact across Walmart and beyond.

How do customer reviews impact the score?

Customer reviews don't directly affect the Walmart Content Quality Score, but strongly influence buyer trust and conversion. High-rated products often see better performance, which indirectly boosts listing engagement metrics that Walmart values. SalesDuo helps manage reviews and optimize your listings to align with Walmart’s content quality expectations.

Are there tools to help improve my score?

Yes, Walmart's Listing Quality Dashboard highlights areas needing improvement. Third-party tools and expert partners like SalesDuo analyze and enhance titles, images, descriptions, and backend attributes to boost your Walmart Content Quality Score. Work with SalesDuo for hands-on optimization and consistent performance improvements across your product catalog.

About the Author

Meet Sparsha Chatterjee, a seasoned content writer specializing in Amazon businesses, crafting compelling, sales-driven content that boosts visibility and conversions. Beyond work, he enjoys reading storybooks, traveling to new places, and watching captivating movies.