Your internal brand protection teams may already be fighting counterfeiters and unauthorised sellers on Amazon, but if the problem continuesโespecially on Amazon.co.ukโpartnering with an Amazon brand protection agency in the UK is often the most effective next step.
With experience handling repeat violations, UK-specific enforcement workflows, and advanced monitoring tools, specialist agencies are far better positioned to deliver consistent results in a marketplace increasingly affected by counterfeit goods and parallel imports.
TL;DR: Best Amazon Brand Protection Agencies for UK Brands
- Amazon brand protection agencies help UK brands monitor, enforce, and remove unauthorised listings, counterfeit sellers, and MAP violations using automated tools and Amazon Brand Registry workflows.
- The strongest agencies offer end-to-end brand protection, including proactive monitoring, fast takedowns, and transparent reporting dashboards.
- SalesDuo stands out by combining ex-Amazon expertise with AI-driven enforcement, real-time catalogue monitoring, and integrated brand protection tied to commercial KPIs.
- When selecting a partner, UK brands should prioritise enforcement success, transparency, and experience handling counterfeit sellers and parallel imports in the UK market.
Not all agencies deliver the same level of protection. Some focus purely on monitoring, while others specialise in enforcement. The right partner aligns with your brandโs risk profile, product category, and UK distribution model.
To help narrow your options, weโve reviewed six of the most credible Amazon brand protection agencies relevant to UK brands.
Core Services Your Amazon Brand Protection Agency Must Offer
A capable Amazon brand protection agency in the UK should support three core pillars: monitoring, enforcement, and reporting. Even if you manage part of this internally today, choosing a partner that covers all three ensures long-term continuity.
Automated, proactive monitoring
Counterfeit sellers and parallel importers can relist products within hours. UK brands need real-time monitoring across Amazon.co.uk to detect listing hijacks, unauthorised seller activity, price manipulation, and content changes before damage occurs.
Agencies using AI-assisted, human-led systems outperform manual checks by identifying patterns, image matches, and repeat offendersโreducing missed violations and false positives.
Strong enforcement workflows
Detection alone is not enough. Effective agencies execute takedowns using Amazon Brand Registry, Transparency, Project Zero, and escalation pathways specific to Amazon UK.
For persistent offenders, agencies may investigate seller networks, escalate cases internally at Amazon, or support customs-level interventionsโcritical for stopping parallel imports entering the UK supply chain.
Data transparency and reporting
UK brand owners require visibility into enforcement activity. Leading agencies provide dashboards showing violations detected, actions taken, takedown success rates, and trends over time.
Advanced agencies integrate brand protection data with wider performance metricsโallowing brands to understand how enforcement impacts conversion rates, Buy Box stability, and revenue.
Top Amazon Brand Protection Agencies for UK Brands
1. SalesDuo
Best for comprehensive Amazon brand protection and account management
SalesDuo is a full-service Amazon store management agency in the UK with dedicated brand protection specialists. Unlike agencies that bolt protection onto monitoring software, SalesDuo embeds brand enforcement directly into catalogue management, pricing control, and operational workflows.
With a team made up largely of former Amazon employees, SalesDuo uses deep platform knowledge to remove counterfeit sellers, stop unauthorised listings, and maintain brand consistency across Amazon.co.uk.
SalesDuoโs proprietary AI-powered BI dashboard continuously scans listings for MAP violations, content manipulation, and seller hijacks. Standardised brand templates ensure unauthorised changes are detected and corrected instantlyโprotecting brand voice and customer trust.
Key services
- Amazon Brand Registry and Transparency programme management
- Real-time catalogue and seller monitoring on Amazon.co.uk
- Automated correction of unauthorised content changes
- Daily violation and resolution reporting via BI dashboard
- API access to combine brand protection data with sales metrics
Pricing: Custom
Rating: 4.5/5 (Trustpilot)
2. AMZ Watchdog
Good for legal-led enforcement
AMZ Watchdog focuses heavily on IP-driven enforcement, aiming to remove unauthorised sellers rapidly using patent and trademark claims. Their approach prioritises permanent seller removal rather than ongoing monitoring.
While confident in their enforcement claims, they provide limited third-party review data, which UK brands should factor into evaluation.
3. Red Points
Good for multi-platform brand protection
Red Points monitors Amazon, social platforms, and independent sites for trademark and IP violations. Their image-recognition technology identifies counterfeit listings quickly, including those affecting Amazon.co.uk.
However, some reviews note false positives, which may require additional oversight.
4. Vaso Group
Good for Brand Registry support
Vaso Group supports UK brands with trademark registration, Amazon Brand Registry enrolment, and case management using Amazonโs native tools. Their strength lies in navigating Amazon support rather than proprietary enforcement technology.
5. Expando
Good for UK and EU trademark registration
Expando specialises in UK and EU trademark filings for Amazon Brand Registry eligibility. This is particularly valuable for UK brands affected by post-Brexit IP alignment issues.
Their focus is registration rather than ongoing enforcement.
6. Retime
Best for Brand Registry and IP enrolment
Retime supports Amazon Brand Registry and IP misuse reporting, with a focus on enrolment rather than continuous monitoring. Limited public reviews mean UK brands should assess carefully.
Brand Protection Workflows for the UK Market
UK brands face distinct risks compared to other regions. Counterfeit goods often enter via parallel imports, especially where pricing differences exist between the UK and EU.
Effective UK brand protection workflows include:
- Monitoring seller origin and fulfilment routes
Tracking seller locations, fulfilment methods, and cross-border shipping patterns helps identify parallel imports early, ensuring only authorised supply chains serve Amazon.co.uk customers consistently. - Identifying unauthorised EU sellers listing on Amazon.co.uk
Regular audits of ASIN contributors reveal EU-based sellers bypassing UK authorisation, enabling timely enforcement actions before pricing erosion, Buy Box loss, or customer confusion occurs. - Enforcing pricing parity to reduce grey-market incentives
Maintaining consistent VAT-aware pricing across UK and EU channels discourages arbitrage opportunities that attract grey-market sellers and protects long-term brand margins. - Coordinating with Amazonโs Transparency programme to block counterfeit units
Using unique Transparency codes ensures only verified units enter Amazon fulfilment centres, automatically preventing counterfeit or diverted stock from reaching UK customers.
A specialised Amazon store management agency in the UK understands these nuances and designs enforcement accordingly.
Decision Time: Which Agency Is Right for Your Brand?
When choosing an agency, look beyond monitoring claims. Assess:
- Speed and consistency of takedowns
Fast, repeatable takedown processes minimise revenue loss by removing infringing listings before they regain traction. Consistency matters, as persistent sellers often relist quickly across multiple ASINs if enforcement gaps exist. - Experience with counterfeit sellers and parallel imports
Agencies experienced with counterfeit and parallel import cases understand cross-border seller behaviour, evidence requirements, and escalation paths needed to stop repeat violations on Amazon.co.uk effectively. - Transparency of reporting
Agencies experienced with counterfeit and parallel import cases understand cross-border seller behaviour, evidence requirements, and escalation paths needed to stop repeat violations on Amazon.co.uk effectively. - Proven enforcement success on Amazon.co.uk
Clear reporting dashboards should show detected violations, actions taken, resolution timelines, and outcomes. Transparency helps brands assess enforcement effectiveness and align brand protection efforts with wider commercial goals. - Reviews on Trustpilot or Clutch
Independent reviews on platforms like Trustpilot or Clutch validate real-world performance, responsiveness, and reliability, helping brands separate credible enforcement partners from agencies making unsupported claims.
For UK brands seeking a fully integrated approach, SalesDuo offers monitoring, enforcement, reporting, and operational alignmentโensuring brand protection supports growth, not just compliance.
Book a free 1:1 consultation today to take control of your brand presence on Amazon UK.
Frequently Asked Questions
About the Author
Meet Nandita Nair, an Associate Content Writer at SalesDuo, passionate about creating impactful content that helps Amazon businesses grow and thrive. When sheโs not writing, she finds joy in listening to music, exploring art, and getting lost in the world of novels.
