Managing Amazon PPC at scale isnโt easy. Should you trust automation or hire experts?
Five years ago, most Amazon brands had two choices: manage their PPC ads manually or hire an agency to do it for them. But today, AI-powered tools like Teikametrics have changed the game, offering automation, real-time data analysis, and algorithm-driven optimizations.
But that doesnโt mean agencies are no longer needed. While automation has made PPC management more efficient, agencies still bring strategic and human expertise that software alone canโt replicate.
Both options have their pros and cons, but which one actually makes sense for your business? In this post, weโll break it all down so you can make the right call for 2025 and beyond.
What is Teikametrics?
Teikametrics is an AI-powered Amazon PPC management platform designed to automate bid adjustments, optimize ad spending, and provide real-time insights. For brands managing in-house advertising, it offers a data-driven way to improve efficiency without manual bid changes.
Teikametrics offers:
- Cross-marketplace optimization and cross-channel diagnostics to brands scale efficiently and maximize sales
- Flexible pricing that offers a range of plans based on your business needs
- AI-powered, data-driven bidding and automation that adjusts bids dynamically based on real-time performance, competition, and seasonality
- Built-in tools and resources to help you make data-driven decisions, like how this Teikametrics review says:
What are Amazon Agencies?
An Amazon agency is a full-service team of experts that manages advertising, strategy, and operations for brands looking to scale on the platform. Unlike PPC software, agencies offer hands-on expertise, custom strategies, and dedicated account management.
Amazon agencies offer:
- End-to-end PPC management, including campaign structure, keyword research, bidding strategies, and performance optimization
- Creative and content services, such as listing optimization, A+ Content, and branded storefronts
- Strategic consulting to align advertising efforts with overall business goals, product launches, and competitive positioning
- Hands-on account management, with dedicated experts who adjust campaigns based on market trends, seasonality, and competitor activity
- Broader eCommerce support, including inventory management, demand forecasting, and operational insights to reduce ad waste
For brands that need a done-for-you approach with expertise across advertising, content, and strategy, an agency can deliver stronger long-term results.
Take SalesDuo, for example. We are a full-service Amazon PPC agency that combines AI-driven automation with human expertise. With our proprietary AI system and full-stack team, SalesDuo delivers real, predictable results that help brands drive measurable growth with minimal effort.
Check out TNGโs review for SalesDuo:
However, if you prefer to keep control in-house and rely on automation for efficiency, a PPC tool like Teikametrics might be the better fit.
Key Differences Between Teikametrics and Amazon Agencies
To help you make the right decision, weโve broken down how each option stacks up across the most important criteria โcost, scalability, expertise, and more.
Technology vs. human expertise
Teikametrics
Teikametrics relies on AI and automation to make real-time adjustments to your campaigns. The platform optimizes bids, segments audiences, and tracks performance, all without human intervention.
Amazon agencies
Amazon agencies bring in-depth human expertise to the table. Their team actively manages your campaigns, adjusts strategies based on market conditions, and provides creative services to improve ad performance. Agencies offer a tailored approach with a higher level of personalization.
Who should choose what?
If you have in-house Amazon expertise, Teikametrics can be a cost-effective way to automate PPC. If you need strategic guidance and full account management, an Amazon agency is a better fit.
Cost structure
Teikametrics
Teikametrics operates on a range of pricing models based on your ad budgets. This makes it a cost-effective solution for businesses that want to keep costs predictable while automating workflows.
Amazon agencies
Agencies typically charge a monthly retainer or take a percentage of your ad spend, varying from $1500 to $20,000 and above a month. This can become expensive, especially for more prominent brands, depending on the size of your business and the level of service provided.
Which is more cost-effective?
Smaller brands with an internal team may benefit from Teikametrics. Mid-to-large brands ($1M+ revenue) needing hands-on support may find Amazon agencies more valuable.
Scalability and flexibility
Teikametrics
Teikametrics can handle large volumes of data and multiple campaigns across different marketplaces (Amazon, Walmart, etc.), so itโs perfect for businesses that want to grow quickly. Because itโs software, you can scale without worrying about increasing your human resources or agency fees.
Amazon agencies
Agencies can handle scaling too, but they do so through additional human resources, which means more time and money spent on campaign management. As your brand grows, you may need to hire more agency personnel or increase your retainer to match your new needs.
Which is better for long-term growth?
For hands-off scalability, an Amazon agency offers end-to-end growth support, while Teikametrics is best for brands that want to automatically manage PPC in-house.
Focus and specialization
Teikametrics
Teikametrics specializes in AI-powered advertising optimization and marketplace insights. It offers comprehensive tools for managing PPC campaigns and in-depth understanding of your advertising data. However, its specialization is limited to PPC, so if your needs extend beyond that, you might need additional resources.
Amazon agencies
Agencies offer a broader range of services. In addition to PPC management, they can provide expertise in creative services, listing optimization, content development, and more. This makes them a good fit for businesses that need help across multiple areas of Amazon sales beyond just PPC.
Which one suits your business needs?
If PPC is your primary focus, Teikametrics is a great tool. If you need holistic Amazon growth, an agency provides more value.
How to Choose the Right Option
Consider your goals, resources, and the level of involvement you want in your advertising strategy. The right choice depends on the level of control, support, and scalability youโre looking for.
Go with Teikametrics if:
- You have an internal team managing Amazon PPC
- You want AI-driven automation and real-time bid adjustments
- You prefer cost-effective PPC management without a high agency fee
Go with an Amazon agency if:
- You need hands-on account management and strategic planning
- You want help beyond PPC, including inventory, creative, and operations
- Youโre looking for long-term Amazon growth and scalability
- Youโre looking to completely offload the complexities of Amazon advertising
- You want more resounding, more customized support tailored to your business needs.
Check out how to find the right Amazon agency here.
Make the Right Choice for Your Amazon Business
The decision between Teikametrics and an Amazon agency, like SalesDuo, ultimately depends on your businessโs goals, resources, and desired level of control. Whatever route you choose, it is crucial to align your decision with your business needs and long-term vision.
With SalesDuo, the process is simple and effective. First, we align with your goals and perform a thorough account audit. Then, we implement AI-driven strategies that ensure continuous optimization and performance monitoring to keep you ahead of the competition.
With 250+ brands trusting us for their PPC needs, our team of experts ensures optimal performance across campaigns. If youโre unsure which path is right for you, schedule a call today with our team for an unbiased discussion and personalized recommendations.
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About the Author
Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.
