About the Brand and Ringsideโs Position in Combat Sports
Ringside Boxing is one of the most respected names in combat sports, renowned for producing professional-grade boxing equipment used by athletes, gyms, and trainers worldwide. With over three decades of experience, Ringsideโs commitment to quality and innovation has made it a trusted brand in the boxing community.
One of their flagship products โ the Ringside Boxing Kit with Heavy Bag โ includes a 70 lb heavy punching bag, gloves, and hand wraps, designed to deliver the complete boxing experience for athletes of all skill levels.
Understanding the Suppression Challenge Affecting the Boxing Kit Listing
In October 2024, the ASIN for the Ringside Boxing Kit was suppressed on Amazon, flagged for an Intellectual Property Rights (IPR) violation.
Amazonโs system incorrectly determined that the Ringside brand did not have the rights to sell this product. Multiple appeals through Vendor Central were submitted, each carefully supported with product details and brand verification โ yet every attempt resulted in a rejection.
Even direct email escalations to Vendor Appeals failed to yield progress, as responses remained generic and inconclusive. The product remained offline, and all conventional routes appeared exhausted.
SalesDuoโs Multi-Dimensional Strategy to Restore the Suppressed Product Listing
Recognizing that the traditional path was not delivering results, Team SalesDuo took a multi-dimensional approach focused on accuracy, escalation, and persistence.
1. Validating Brand Ownership Through Strong Documentation and Proof
We began by compiling and submitting original documentation proving that Ringside is the authentic brand owner and holds full rights to sell the Boxing Kit. This included brand registration certificates, manufacturing details, and product ownership records, all submitted directly to Amazon to eliminate any ambiguity in brand authorization.
2. Shifting from Vendor Central to Seller Central for Better Support
After repeated Vendor Central rejections, we strategically shifted our efforts to Seller Central, where we could work directly with Account Health Experts. The dedicated account manager ensured that there were regular bi-weekly checks, including speaking to Amazon seller support and Amazon Account Health support to ensure that progress was being made and any additional tasks were immediately addressed.
3. Correcting Listing Data Conflicts Causing Compliance Flags
During our technical audit, we identified inconsistencies in the product listing data, including incorrect weight values.
Amazonโs backend showed a product weight significantly higher than the actual weight of the kit (a 70 lb bag plus gloves and wraps).
This mismatch may have contributed to automated flags in the compliance system.
To correct this, we:
- Updated the accurate weight and dimensions of the product.
- Submitted supporting product images clearly showing the packaging and labeled weight.
- Simplified the listing attributes to include only essential, compliant information.
- Adjusted the internal model name to prevent any backend indexing conflicts.
4. Executing the Final Escalation That Resulted in Reinstatement
Once we confirmed that the corrected product data was fully reflected in Amazonโs backend, we submitted a performance notificationโprovided by the Account Health teamโdirectly through Seller Support.
This integration between the Seller Central and Vendor Central pathways proved to be the turning point.
Soon after, the suppressed ASIN was successfully reinstated, restoring the productโs visibility and sales on Amazon.
The Results Achieved After Reinstating the Ringside Listing
The Ringside Boxing Kit listing was reinstated and is now fully active.
All brand rights are validated and recognized by Amazon.
Accurate product data now ensures smooth compliance and long-term stability.
Enhanced escalation framework combining Vendor, Seller, and Account Health support channels.
Key Learnings from Resolving a Long-Term Suppression Issue
- Authenticity matters: Always reinforce brand ownership with official documentation.
- Accuracy prevents suppression: Even small listing data discrepancies can lead to major compliance issues.
- Cross-channel collaboration wins: Combining Vendor Central, Seller Central, and Account Health efforts provides better control.
- Persistence pays off: Consistent follow-ups, detailed documentation, and backend monitoring are key to success.
Conclusion: How Strategy and Persistence Restored Ringsideโs Amazon Listing
This case study highlights how a complex suppression case โ unresolved for nearly a year โ was successfully turned around through strategic escalation, meticulous documentation, and unwavering persistence.
By validating brand ownership, correcting backend data, and bridging support channels, Team SalesDuo brought Ringsideโs high-performing Boxing Kit back to life on Amazon, restoring not just sales but also the brandโs hard-earned credibility and customer reach.
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About the Author
Divya Mincheri, a detail-driven product manager, blends user empathy with strategic precision to craft intuitive, results-oriented solutions. Rooted in marketing, she transforms user needs into seamless, functional experiences. Focused on impact, she believes in balancing big-picture thinking with meticulous execution.
