Despite your constant efforts to grow your business, you may still fall short of your business goals. It can frustrate you and even shake your confidence in your businessโs sustainability.
One of the best ways to address this issue is to strategically use advertisements and marketing campaigns to bring eyeballs to your business and drive sales. To support these efforts, two options that might come to your mind are Quartile and Amazon agencies. However, choosing one over the other can be challenging.
Quartile offers automated PPC management with data-driven insights, while Amazon agencies offer comprehensive support for everything related to Amazon marketing.
And if you are unable to zero in on one, this blog post is for you. It will help you learn more about these services and pick the best by the end.
Quartile vs Amazon Agencies: Definition and Roles
Quartile is an AI-driven platform that helps businesses automate, manage, and optimize Amazon PPC campaigns.
- Quartile pricing: Starts at US $895 for a maximum ad spend of US $10,000
- Quartile reviews: 4.3/5 based on 99+ reviews on G2
Credit - Quartile
The platform integrates with Amazonโs API to collect large volumes of data from different PPC campaigns. It then uses the insights to build the best bidding strategy to help your campaigns perform better.
Beyond optimizing PPC campaigns, Quartile also tailors your campaigns as per your business or sales goals. It automates keyword targeting, product selection, and performance tracking to streamline your ad operations.
On the other hand, an Amazon agency, like Salesduo, is a partner that offers full-service account management, including Amazon listing optimization, PPC management, advertisement, SEO, shortage claims and CB, enhanced brand content creation, and more.
- Amazon agency pricing: Custom
- Amazon agency reviews: 4.6/5 (Source: Trustpilot)Not available
These agencies may or may not use multiple software solutions and AI tools to help their clients with Amazon account management and optimization services. They would often have large teams to help you with everything you need to manage, optimize, and grow your Amazon business.
Apart from strategic marketing and promotional support, most agencies also provide creative services, such as developing ad copies, visuals, and optimized listings to make your product portfolio attractive and inviting to users.
Key Differences Between Quartile and Amazon Agencies
While both options aim to improve your advertising performance and Amazon growth, they differ significantly in terms of approach, service depth, and support
Here are 8 key differences between Quartile and Amazon agencies:
Quartile vs Amazon Agencies: Performance Metrics and ROI
Although Quartile and Amazon agencies help businesses grow, they focus on different performance metrics.
Letโs break it down:
Ad focused vs growth focused
Quartileโs focus is on using AI to manage PPC campaigns with an emphasis on bid management, keyword selection, performance optimization, etc., whereas Amazon agencies focus on diverse growth areas, such as keyword research, bid optimization, and campaign strategy.
Sales metrics vs growth metrics
Quartileโs chief performance metrics include Return on Ad Spend (RoAS) and Total Advertisement Cost of Sales (TACoS). At the same time, Amazon agencies use broader performance metrics like ROI, conversion rate, click-through rate, etc.
Short-term vs long-term
Quartileโs sole focus is on running ads and bringing sales for the business in terms of performance, whereas Amazon agencies look at more holistic areas, such as brand visibility, product visibility, etc.
As such, Quartile is ideal for brands looking to ramp up ad performance quickly and efficiently making it ideal in the short-term. At the same time, agencies prioritize long-term brand visibility, portfolio-wide success, and strategic expansionโoften extending beyond just paid media and ideal for long-term growth.
Although Quartie and Amazon agencies have different approaches, they both try to help Amazon businesses ensure consistent sales performance. The right fit depends on your stage, goals, and internal bandwidth.
Pros and Cons of Using Quartile vs Amazon Agencies
Using Quartile has benefits and limitations, just like using Amazon agencies for advertisement and PPC campaign management.
Letโs check the pros and cons of using each of them here.
Pros of using Quartile
As an automated ad platform for Amazon PPC and DSP, Quartile offers a plethora of benefits, such as:
- Automation: By automating a large part of Amazon PPC management and DSP advertisement, the platform saves you time and effort
- Data-backed decisions: Quartile relies on real-time data to make decisions in terms of bidding and campaign strategy for better efficiency
- AI-driven optimization: Quartile relies on AI-powered systems and tools to optimize the PPC and DSP campaigns for better ROI and reduced ad spend
- Highly scalable: By the nature of the platform, you can manage product catalogs and seasonal spikes without increasing headcount
- Multi-channel advertisement: You can use Quartile to run ads and campaigns on multiple Amazon channels without worrying about managing them at all
Cons of using Quartile
While Quartile offers data-driven insights and automated bidding strategies, the platform also has its limitations, such as:
- The platform is expensive when compared to other options
- You have very limited control over how to run campaigns
- The platform requires some time to learn
Pros of using Amazon agencies
With teams of experienced and qualified Amazon advertisement and account management experts, Amazon agencies can help businesses meet all their Amazon marketing needs.
Here are a few top benefits of these Amazon agencies to consider:
- Full-service support: Amazon marketing agencies offer you all the help you need with PPC management, strategy development, listing optimization, A+ content creation, and more
- Expertise: With Amazon marketing agencies, you get to work with professionals with years of hands-on experience in the field and profound knowledge of the platform
- Creative strategies: Amazon agencies often come with creative marketers and advertisers who can build creative and moving campaigns for your business for better sales and ROI
- Better control: When you work with human-led Amazon agencies, you have better control over how campaigns are run and optimized to meet your goals
Cons of using Amazon agencies
Despite the efforts and focus on overall business growth, Amazon agencies still lack in a few areas.
- Service charges of agencies can negatively affect your profitability
- You may not be able to scale the campaigns quickly
- Limited quantitative and data-driven approach
Decision-making Considerations
Both Quartile and Amazon marketing agencies help you improve your ROI and reduce the ad spend on Amazon, but they serve different business needs. Before you decide to go with either of the platforms, consider the following factors:
- Level of involvement: Quartile is an automated and AI-powered platform that needs your involvement, whereas Amazon agencies offer you full-service support with human insights.
Hence, Quartile is the best option if you need automated ad management with minimal human involvement. Opt for an agency if you need comprehensive, human-driven support instead of running automated Quartile ads. - Scope of service: Quartile focuses on a data-backed approach in advertising automation with a limited service scope. Amazon agencies can help you with everything regarding the Amazon ecosystem. Therefore, go with Quartile marketing if you prefer AI-driven ad management. Choose an agency for full-spectrum expertise beyond just advertising.
- Pricing model: Quartile charges based on the ad spend, and you can control the fee by managing your spending on the campaigns. However, Amazon agencies often charge a fixed service fee for most plans. Therefore, go with Quartile if you want a cost-effective automated solution. But if you prefer more full-scale support and donโt mind a fixed fee, tailored Amazon agency cost plans will fit your needs perfectly.
Choose SaleDuo for Consistent Growth
As an Amazon business owner, you have too much on your plateโfrom managing inventory, suppliers, and invoices to growing your business. Learning and managing a complex ad automation platform like Quartile may not be the best use of your time, especially when it requires a learning curve and daily oversight. Thatโs why, you should work with an Amazon marketing agency like SalesDuo that can take you off the edge and offer you the peace you deserve when running your business.
As a full-service Amazon marketing agency, we can:
- Offer the support you need with listing optimization, account management, Amazon SEO, A+ content creation, and more
- Build custom Amazon business growth strategies for you to improve your sales and revenue while reducing ad spend (Check how we helped Griots Garage improve their return on ad spends).
- Help you with a team consisting of 85% ex-Amazon insiders with deep knowledge of the platform
- Deliver consistent growth by combining AI-powered technology with human insights for your business.
- Has a proven track record of managing revenue of over US $3 billion for 250+ across the world from diverse niches.
If you are ready to scale without the stress of micromanaging every ad or dashboard, book a free consultation call with our experts.
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About the Author
Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.
