There are two ways to drive traffic to your store. Internally through Amazon's search bar and externally through links to your listing outside the marketplace. But with roughly 3700 sellers joining Amazon everyday, the competition is fierce.
To stand out, you need to strategically optimize your listing, use tools to streamline your processes, and connect with your customers beyond Amazon.
This guide will discuss navigating through the internal and external traffic sources to increase traffic to your Amazon store. Let’s get started.
1. Optimize Your Amazon Listings for Maximum Visibility
Your Amazon listing is the digital storefront–the first impression on potential buyers. Optimizing listing means understanding your customers, their likes and dislikes, and purchasing behavior to create a page that resonates with their choices.
This involves writing compelling titles, descriptions, and bullet points to address customer needs strategically, integrating ranking keywords, and using appealing images and videos.
It increases your visibility in Amazon search results by making it relevant to Amazon algorithms and displays it higher on search results to entice visitors. Here’s what you should include:
A. Compelling Product Titles and Descriptions
Your product title, bullets, and description directly impact your Amazon CTR. They are the first things customers read about your product, and if they are vague or don’t provide the right information, you’re in for failure.
Let’s understand it this way–the aim of the title is to grab attention and improve your search rankings. To enable your product titles to achieve that aim:
- Be specific about its features. For instance, instead of “Yoga Mat,” opt for “Non-Slip Yoga Mat with Carrying Strap”
- Include notes on what makes your product unique and anything free or bundled with the product
- Add keywords to your title, description, and bullet points with relevant phrases
- Keep them short, around 80 characters, even when you are allowed 200, considering that mobile devices show 80 characters post which the ellipses (...) cut your description out
- Keep your brand name in front and the model name next
- Do not include a word more than twice in the title
- Make use of the 'Search Terms' tab within your inventory to stuff the back end of your products with relevant keywords
When implemented effectively, these strategies significantly boost visibility and conversion. For example, The Blissful Dog, with the help of SalesDuo, witnessed a 91% increase in sales after refreshing their product titles, descriptions, and keywords.
Use this formula if you need more help:
Similarly, product descriptions help you make your products irresistible and should follow the title by providing detailed information.
- Break down the features and benefits in bullets for easy reading and mention the most attractive features first
- Emphasize how your product solves customer problems by turning features into benefits. For example, instead of writing 4000mAH battery, write 2-day battery life
Find practical SEO tips for crafting product titles that sell on Amazon, here
B. High-Quality Images and Videos
According to an Etsy study, 90% of buyer's purchase decisions are influenced by good-quality images. So encash on that.
Images can beautify your product, and videos can show your product in action, making customers trust you more and understand your product better. Besides this, it also helps you rank better in search results.
So,
- Invest in high-quality images. You can also take Amazon’s help for product photography and use Amazon AI Studio to refine and edit images
- Showcase your product from multiple angles and closeups for key features
- Include lifestyle images showing how your product will look to help customers visualize it
- Add video demonstration to enhance trust, especially for high-value items like unboxing videos, video reviews from customers, feature explanations, and how-to-use videos
C. Customer Reviews and Ratings
Build social proof that encourages new customers to shop from your brand. About 91% of people trust online reviews as much as their friends, and because they are trusted more, products with good reviews rank higher. To use reviews and ratings for your benefit:
- Encourage customers to leave reviews by delivering unmatched products and services.
- Address the negative feedback professionally and demonstrate that you value your customers
- Use third-party tools like Feedback Express, BQool Feedback Central, and Feedback Whiz
- Get creative with ideas like product inserts like Thank You notes, QR codes linking to exclusive offers, or instructions on how to use the product effectively
Read 7 effective ways to get reviews on Amazon
2. Use Amazon's Internal Tools
Amazon provides built-in tools like Amazon Sponsored Products, Brands and Display, coupons and deals.
Leverage Sponsored Product Ads to display your individual products in prominent places like search results and product detail pages. It helps you reach customers who are actively searching for products similar to yours.
It is also cost-effective as it uses the PPC model, where you only pay when a customer clicks on your ad.
Sponsored Brands, on the contrary, help you promote your brand as a whole and not one product. Here, your banner-style ads appear at the top of the search results pages. It features your brand logo, custom headline, and a selection of products.
To successfully use Amazon’s Sponsored Brands:
- Use video in your Sponsored Brands campaign
- Leverage auto and manual keyword targeting
- Focus on high-performing products for promotions
- Optimize your ad copy by highlighting key benefits and unique features
- Test your creative elements
- Measure your performance with KPIs like impressions, new-to-brand, and RAOS
For Sponsored Products, try:
- Group similar products
- Ensure your products have sufficient information on the product detail page
- Check your campaigns and modify all daily budgets as needed
- Opt for automatic targeting and dynamic bids-down if you are new to using Amazon advertising
In addition to the tools, Amazon also provides promotional options like coupons and deals that sellers can leverage to attract customers and increase sales.
Using Amazon Coupons and Deals
Amazon Coupons and Deals are great for attracting price-conscious customers while driving traffic to your listings. These promotional offers are highly effective during high-traffic events and for launching new products or clearing inventory.
For instance, you can offer discounts on your product listings with prominent tags like ‘Save $X or Save X%’ to grab attention.
Or, leverage ‘Lightning Deals’ and ‘Deals of the Day’ to offer limited-time deals. These deals are prominently featured on Amazon’s high-traffic pages, giving you good exposure to bargain hunters.
To make the best out of Amazon’s Coupons and Deals:
- Plan strategically to target high-traffic seasons or events like Black Friday or the Prime Day Sale
- Use high-discount deals for underperforming SKUs to clear inventory without eroding margins.
- Pair discounts with bundled products to increase average order value.
- Add A+ content to enhance your brand, such as customized text placement, shoppable product comparison charts, etc.
- Display products with positive reviews to establish yourself as a trusted brand
- Analyze deal performance metrics (conversion rates, impressions, sales lift) to refine future promotions
- Use Money Off coupons for expensive items to make it easy for customers to understand discounts without calculating percentages
Drive External Traffic to Your Amazon Store
While Amazon’s internal built-in tools are excellent for boosting traffic, external sources can significantly impact your store’s and brand value. External advertising not only drives direct sales but also increases sales for non-advertised products by an average of 24.5%. These external sources amplify your reach and connect with the audience who may not be actively looking to buy but can turn into customers in the future.
Social Media Marketing Strategies
Social media platforms like Facebook, Instagram, Pinterest, and TikTok are very powerful to drive traffic to your Amazon store.
- Research and use relevant hashtags to increase the visibility of your social media posts and reach a wider audience
- Experiment with Google AdWords and Facebook Ads to direct traffic to your Amazon product pages. While some might debate against direct linking, users found success with this approach, experiencing higher click-through rates and lower costs compared to ads leading to their personal website
- Use lookalike audiences on Meta Ads to target high-value segments based on previous Amazon buyer data.
- Leverage user-generated content (UGC) campaigns to showcase authentic customer experiences.
- Optimize creative for platform-specific formats. For example:
- Instagram Stories: Feature time-sensitive product launches.
- Pinterest: Drive traffic using shoppable pins tied to seasonal trends.
Influencer Partnerships
Partner with influencers aligning with your target audience to promote your products and enhance brand credibility. They create product reviews, unboxing videos, or tutorials highlighting your product benefits. These partnerships can build trust and encourage their followers to check your store.
You can also choose the Amazon Influencer program to drive traffic to your products. Amazon influencers not only share affiliate links (to earn sales commissions) but also have dedicated Amazon storefronts showcasing products they endorse.
Influencer marketing can lead to higher conversion rates as shoppers are more likely to buy products endorsed by known faces.
- Look for influencers in your niche and provide them with affiliate links or promo codes for your products to track conversions. Platforms like Upfluence can help streamline this process by providing AI-powered influencer searches tailored to your needs
- Define the scope of the collaboration and include clear deliverables, timelines, and compensation. Ensure both parties are on the same page regarding content creation, promotion strategies, and performance tracking
Affiliate Marketing
Amazon affiliate marketing is one of the largest affiliate marketing programs in the world. Various sources claim that Amazon has over 900,000 affiliates as of 2021, who are building audiences, recommending products, and earning a referral fee of up to 10% from qualifying purchases and programs.
Amazon sellers can leverage affiliate marketing in smart ways to drive traffic to their Amazon product listings. Start by creating compelling product pages with standout visuals and reviews—affiliates prefer sharing links to listings that convert. Partner with bloggers or YouTubers who focus on your niche.
For instance, a seller offering fitness gear can collaborate with fitness influencers to share affiliate links in workout videos or blogs. Hosting exclusive discounts for affiliate-driven sales can also give your product an edge.
Content Marketing and Blogging
Unlike social media and influencer marketing, content marketing is a long-term strategy that attracts organic traffic to your Amazon store.
Publish blog posts, how-to guides, industry insights, and product reviews to educate your target audience while subtly promoting your products. For example, in a blog titled “10 Must-Have Kitchen Gadgets for Home Chefs”, you can directly link your listings if you are selling kitchen gadgets.
Create infographics highlighting key features and benefits of your products and share them on your social media profiles.
Email Marketing Campaigns
Email marketing helps you engage with your customers and encourage repeat purchases. You can create highly targeted campaigns tailored to your audience’s interests and preferences. However, with email marketing, you must be very diligent in encouraging customers to sign up with their email address.
How can you do that?
- Build an email list by offering them incentives for signing up or offering free downloads
- Create personalized campaigns to showcase new products, highlighting exclusive discounts and limited-time launch deals
- Club complementary product suggestions and Include their direct links to Amazon product listings
- Segment your customer email list based on purchase history, customer behavior, or preferences. For example, target regular customers with VIP discounts
- Target abandoned carts data to recapture potential sales
- Write concise and engaging copywriting techniques to increase open rates and entice customers to buy products
External Advertising Platforms
Paid ads on platforms like Google and Meta target potential customers where they spend time online.
Google Ads
Shoppers searching for products on Google are closer to making purchase decisions.
To succeed in Google Ads:
- Carefully conduct keyword research and target search terms, like "best organic coffee for weight loss," to capture ready-to-buy customers
- Use dynamic search ad to automate ad placements for your entire Amazon catalog.
- Keep monitoring the ad performance and adjust your bids to ensure getting good ROI
- Reach out to SalesDuo to set up impactful Google Ads for driving traffic to your Amazon listing.
Meta Ads
Facebook and Instagram offer visually-driven ad formats that perform well for product discovery. Here’s how to manage their technicalities:
- Use high-quality visuals and videos for your products and talk about their benefits
- Test ad formats like reels, stories, and carousel ads to find what resonates with your audience
- Use retargeting ads to recover abandoned carts and re-engage potential buyers
- Opt for SalesDuo’s targeted Meta advertising services.
TikTok Ads
With over 1 billion monthly active users, 55% under the age of 35, and 97% of TikTok users having shopped on Amazon in 2024, the short-form video platform has entrenched itself as a powerful revenue engine for Amazon sellers.
TikTok offers several ad formats:
- In-Feed Ads appear while users scroll, similar to Instagram stories.
- Branded Hashtag Challenges encourage users to participate in trends featuring your brand, often going viral.
- TopView Ads are the first thing users see when they open the app, offering maximum visibility.
- Branded Effects let businesses create custom filters, or stickers users can include in their videos.
The most successful TikTok ads feel super-native to the platform—fun, authentic, and engaging. Collaborating with creators and leveraging TikTok’s ad targeting tools (like interests, behavior, and demographics) can help ensure your ads reach the right audience.
Monitor and Analyze Traffic Sources
Understanding where your traffic comes from gives you the upper hand in optimizing your marketing strategies. Amazon’s tools, like Amazon attribution and traffic reports, offer you valuable insights that can help you make your campaign more effective and maximize your store’s performance.
Using Amazon Attribution
Amazon attribution is a free advertising tool for sellers that provides detailed analytics and insights to understand which non-Amazon marketing channels work better. Whether you are running Google Ads, Meta Ads, or email campaigns, Amazon attribution allows you to track the traffic these channels drive and see which channels convert the most.
Analyzing Traffic Reports
Traffic analytics help you understand how your customers engage with your Amazon presence by tracking metrics like page views, sessions/periods of time customers spend on your listing, conversion rate, CTR, and other traffic sources.
It gives you an overview of:
- Why does a page have a high view but low conversion, indicating a potential issue with the listing
- Patterns in traffic that provide insights like what time of the day your customers are most active, which products are viewed together the most
- How customers navigate the storefront and find potential roadblocks like improving navigation, streamlining the checkout process, or ensuring mobile responsiveness
You can find the detailed reports of these metrics under Amazon Central Seller, ‘Detailed Page Sales and Traffic.
Besides this, you can also use third-party tools that offer advanced analytics and reporting features along with optimization strategies. These tools also help you automate data pipelines and integrate several tools to offer you a 360-degree view of data.
Conclusion
Simply listing on Amazon is not enough to stand out and drive traffic in 2025. Success comes from strategic execution, leveraging Amazon’s built-in tools, optimizing external traffic channels, and continually refining approaches with data-driven insights. These strategies, when implemented right, can boost visibility, reduce customer acquisition costs, and maximize ROI. But, implementing them requires substantial time and effort. For example, generating high-quality photos and videos, A+ content, managing algorithms and Amazon’s advertising tools, along with staying compliant with the strict Amazon policies, gets overwhelming.
This is where SalesDuo comes in. With our AI-driven optimization, 360° eCommerce handling, and experienced team of ex-Amazon professionals, we make scaling your Amazon presence seamless. Whether it’s driving seasonal traffic, managing external campaigns, or optimizing performance metrics, we provide a hands-off solution for exponential growth.
The additional perk is you get an exclusive Amazon bonus of $3 - $12 FREE additional spend for every $100 you spend on Amazon Advertising and more
Want to know what’s more there for you in store? Schedule a call with our Amazon expert to find out!
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About the Author
Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.
