Every eCommerce seller looks forward to new orders but what if every order could be larger, without spending more on ads? Thatโs where increasing your average order value (AOV) makes a difference. As competition on Amazon grows, maximizing AOV is one of the best ways to drive profits and stay ahead.
The Amazon marketplace is expanding fast, with Amazon sale revenue exceeding $167 billion in Q2 2025. Still, many brands miss extra revenue by not encouraging higher-value carts. In this guide, youโll find easy-to-follow Amazon AOV strategiesโbacked by dataโto help you increase average order value on Amazon, improve Amazon listings, and make every sale more profitable.
What Is Average Order Value (AOV) on Amazon? Definition & Calculation
Average Order Value, or AOV, is the average amount a customer spends when placing an order on Amazon. To find your AOV, use this Amazon average order value formula: AOV = Total Revenue รท Number of Orders. This calculation helps you learn about your customersโ shopping habits and spot where you can increase Amazon order value with the right strategies.
Why AOV Matters for Amazon Sellers: Key Benefits and Business Impact
A higher AOV means you earn more money from every transaction. This allows you to invest back into your businessโwhether that's through marketing, growing your inventory, or improving customer experience. Sellers who focus on boosting AOV often see happier customers, as shoppers discover more relevant products every time they buy.
How to Analyze Your Current Amazon AOV and Benchmark Against Industry Leaders
Start by calculating your AOV using the formula above. Next, compare your number to industry standards and top sellers in your category. This helps you identify areas to improve and set clear Amazon AOV strategies. Keeping track of your progress makes sure youโre always moving toward better results and higher profits.
Proven Strategies to Increase Average Order Value on Amazon
Here are some of the best ways to boost Amazon order value and increase basket size that Amazon sellers can put to work right away:
Implement Product Bundling and Virtual Kits to Drive Higher-Value Carts
Amazon product bundling is a practical method to encourage shoppers to buy more in one go. By grouping related items or making virtual kits, you provide extra value and convenience. Bundling will not only increase AOV but also help you move more products and get better store performance overall.
Leverage Upselling & Cross-Selling Tactics in Amazon Listings and Checkout
Using Amazon upselling and cross-selling can increase what each customer spends. Highlight extras or upgrades with features like โFrequently Bought Togetherโ and โCustomers Also Bought.โ The right suggestions can make shoppers add more to their carts, boosting Amazon order value.
Enhance Amazon Brand Store & A+ Content for Cross-Linking and Product Discovery
A+ content optimization and Amazon Brand Store optimization help increase AOV. Adding A+ Content can raise conversion rates and sales, while cross-linking products in your Brand Store encourages shoppers to check out and buy more items. Use product comparison charts, grids, and themed collections to boost discovery and grow Amazon order value.
Optimize Product Listings: Images, Descriptions, and Parent-Child Variations
Improve Amazon listings with top-notch images, clear and helpful descriptions, and parent-child listings that customers appreciate. Listing image optimization can increase clicks and product appeal. Grouping variations together on a single listing helps shoppers find what they need more easily, making them more likely to buy multiple items and grow AOV.
Set Up Volume Discounts, Multi-Buy Promotions, and Free Shipping Thresholds
Offering volume discounts, multi-buy promotions, and having an Amazon free shipping threshold are smart ways to raise basket size. These deals motivate shoppers to add more to their carts to receive savings or unlock free shipping, which directly increases your average order value.
Maximize Amazon Prime Eligibility & Fast Shipping to Incentivize Larger Orders
Amazon Prime eligibility is key to lifting AOV. Prime members tend to spend more and enjoy perks like free shipping and exclusive deals, compared to non-members. Prime fuels Amazon's ecosystemโmembers spend more. Making your products Prime-eligible helps you reach these valuable customers and can boost basket size for your whole store.
Utilize Defensive PPC & Targeted Ads to Retain Customers and Promote Bundles
Amazon defensive PPC and targeted ads make sure your listings stay ahead of competitors and bring more attention to bundles or higher-value items. By choosing the right ads, you can keep shoppers focused on your brand. Learn more from our Amazon PPC Management Agency and our Amazon Bidding Strategies Guide.
Strategic Pricing: Using Dynamic Pricing Tools for Higher Order Values
Dynamic pricing tools can update your prices in real time based on demand, competitor activity, or your stock levels. This helps you stay competitive while also aiming for the highest revenue per order. Reviewing and adjusting your prices regularly supports a higher AOV and keeps your business strong.
Offer Subscribe & Save: Boost Retention and Predictable Revenue
Subscribe and Save programs encourage customers to buy regularly, increasing your customer lifetime value. Offering savings for subscription orders makes it easier for shoppers to commit to regular purchases, leading to higher retention and a predictable income stream. This also helps you plan your inventory and finances with less guesswork.
Personalization, Customer Education, and FOMO Techniques to Increase Cart Size
Giving shoppers personalized suggestions, helpful product guides, and creating urgency through FOMO (fear of missing out) can all add to basket size. Share content that explains your productsโ benefits, use limited-time promos, and let customers know why buying more matters. These approaches build trust and encourage bigger orders.
Best Practices & Common Pitfalls: Increasing AOV Without Losing Customers
Focus on offering real value, not just more products. Avoid bombarding buyers with too many options or bundles that donโt make sense. Pay attention to customer feedback and track conversion rates to make sure your Amazon AOV strategies are working. Keep improving and put your customers first to drive lasting, healthy growth in Amazon order value.
Conclusion: Start Increasing Your Amazon Average Order Value Today
Want to see better results from every order? Discover how SalesDuo can help with end-to-end support, AI insights, and proven Amazon AOV strategies.
As Amazon changes, brands need more than just listings โ they need real business results. SalesDuo brings together data, strategy, creativity, and advanced AI to create growth you can measure. With a team thatโs 85% former Amazon staff and a unique AI dashboard, weโve helped over 250 global eCommerce brands turn Amazon into their top sales channel. Interested in making it your best channel too? Book your 1:1 growth call today!
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About the Author
Meet Nandita Nair, an Associate Content Writer at SalesDuo, passionate about creating impactful content that helps Amazon businesses grow and thrive. When sheโs not writing, she finds joy in listening to music, exploring art, and getting lost in the world of novels.
