Amazon sellers know competition is intense and ad costs keep climbing. If you want to increase Amazon sales and build a resilient brand, itโs time to learn how to drive external traffic to Amazon. Amazonโs US retail ecommerce sales are projected to reach $530.88 billion in 2025, making up 41.1% of the entire US ecommerce market. With more sellers entering the marketplace, standing out is tougher than ever.
The upside? External traffic sources for Amazon, such as social ads, influencer marketing, and email, open new doors to reach shoppers, boost your rankings, and access programs like the Brand Referral Bonus. This guide covers top strategies, traffic channels, and toolsโincluding Amazon Attributionโto help you grow clicks, sales, and loyal customers. If you want to use advertising outside Amazon to your advantage, letโs get started.
Why External Traffic Matters for Amazon Sellers
Relying just on Amazonโs ads is risky because costs keep rising and competition gets tougher every year. Successful eCommerce sellers are now using external traffic sources for Amazon to reach more potential buyers and cut back on their reliance on Amazon PPC. With channels like Google, Facebook, and influencer marketing, you can put your products in front of new audiences who are ready to buy.
This trend is growing. Social commerce and campaigns outside of Amazon are becoming key drivers of sales. When you harness these channels, you stand a better chance at conversions, improved organic rankings, and perks like the Brand Referral Bonus. Today, leveraging external traffic isnโt just a clever tacticโitโs a necessity if you want your Amazon business to thrive.
Amazon A10 Algorithm and Its Impact on External Traffic
The Amazon A10 algorithm has shifted the landscape for sellers. Unlike previous versions, A10 puts more emphasis on external traffic from Google, social media, and influencer activity. So, driving shoppers to your Amazon listings from outside platforms not only increases the chances of a sale, it also gives your organic rankings and seller authority a boost.
External traffic is now a major ranking factor in the A10 algorithm, along with seller authority and product performance. If you want to grow on Amazon, investing in external sources and Amazon influencer marketing is essential. Diversifying your traffic is now a must for serious sellers.
Top External Traffic Sources for Amazon Listings
Facebook & Instagram Ads: Targeted Social Growth
Facebook and Instagram provide eCommerce brands with powerful options to drive external traffic to Amazon. Facebook has over 3.35 billion daily active users, giving you access to unmatched audience targeting.
- Build custom audiences and lookalikes to reach people who are likely to buy.
- Use creative ad formats like video, carousel, and stories to highlight your products.
- Retarget people who have already visited your Amazon listings.
Instagram, with its focus on visuals, works especially well for lifestyle and discovery. Amazon influencer marketing and organic social media Amazon strategies thrive here. If you want to scale, combining paid ads with organic content creates a steady stream of shoppers and conversions.
Google Ads: High-Intent Search Traffic
Google Ads Amazon campaigns are a reliable choice for catching shoppers who are already searching for products like yours. If someone looks up a product on Google, theyโre usually getting ready to make a purchase. Googleโs powerful keyword targeting helps you catch shoppers at the right moment.
- People searching on Google are often close to making a decision.
- Budgets are flexibleโyou can start small and grow when you see results.
- Use Amazon Attribution to track clicks, conversions, and return on investment.
Google Ads often bring solid results for eCommerce brands. Match them with Amazon listing optimization to get the best Amazon product conversion rate possible. For those looking for Amazon PPC alternatives, Google Ads is an excellent way to reach new buyers.
Influencer Marketing: Harnessing the Power of Trusted Voices
Influencer marketing has moved beyond being just a trend. Itโs an effective way to drive external traffic to Amazon and build trust with new customers. In 2025, US influencer marketing spending is expected to grow by 14.2% year-over-year, outpacing both social and digital advertising. Platforms like Instagram, YouTube, and TikTok work particularly well for Amazon influencer marketing, as you can collaborate with creators who already have engaged audiences.
- Influencers offer credibility and trust through authentic content.
- Facebook, Instagram, and YouTube rank highest for influencer return on investmentโ28% of marketers prefer Facebook, 22% choose Instagram, and 12% favor YouTube.
- Work with micro-influencers for more focused audiences or large influencers for broader reach.
Want more ideas? Explore our Influencer Marketing program designed for Amazon brands.
Pinterest, YouTube, Reddit: Niche Platforms for Diversification
Donโt forget about niche channels when crafting your external traffic strategy. Pinterest is especially valuable for brands in home, lifestyle, and DIY categories. Pinterest.com received about 1.3 billion visits in March 2024, placing it among the most-visited sites globally. YouTube is perfect for product demos and reviews, while Reddit connects you with passionate communities that care about specific topics.
- Use Pinterest for evergreen content and visual inspiration.
- YouTube is great for product unboxing, reviews, and tutorials.
- Connect with customers on Reddit through authentic discussion in relevant subreddits.
Diversifying your traffic means you can reach new shoppers and protect yourself if one channel isnโt performing.
Organic Social Media Posts and Content Marketing
Organic social media Amazon approaches are more effective than ever. Nearly four in ten social media users find new products or brands through organic content. Keeping your brand active on platforms like Facebook, Instagram, and TikTok helps you stay visible and build relationships with future buyers.
- Post educational content, behind-the-scenes looks, and user-generated posts to engage your audience.
- Build a loyal community and encourage repeat business through honest interaction.
- Regular posting supports your Amazon SEO efforts and drives more organic traffic to your listings.
For more content tips, you can visit our Amazon Content Optimization Guide.
Email Marketing: Owned Audiences and Repeat Sales
Email marketing Amazon strategies are essential for building lasting customer relationships and generating repeat purchases. With an email list, you fully control your communication without relying on paid ads. Email remains one of the most effective digital marketing channels, with global marketers calling it one of the best for return on investment (see Statistaโs global survey).
- Launch new Amazon products by alerting your most interested buyers.
- Target previous customers with special offers and reminders to encourage them to buy again.
- Use email for promos and seasonal events to boost urgency and drive sales.
If youโre ready to improve your Amazon product conversion rate, email marketing should be part of your approach.
Best Practices and Proven Strategies for Maximizing External Traffic
Start Smart: Focus on a Single Channel or Platform
When starting to drive external traffic to Amazon, focus on just one channel. Pick oneโFacebook, Google, or influencer marketingโand learn what works best before adding more. This approach helps you make the most of your budget and messaging. As you succeed, you can branch out to reach even more shoppers. Hereโs more on boosting Amazon sales with external marketing.
Track Results with Amazon Attribution and Storefront Tags
For the best results from external traffic sources for Amazon, always measure whatโs working. Amazon Attribution shows you which external channels are driving clicks and sales. Using custom tracking links and Storefront tags, you see exactly whatโs delivering results.
- Make better choices by focusing on your highest-performing channels.
- Get a full view of your shoppersโ path from ad click to purchase.
- Use attribution insights to qualify for Amazon programs like the Brand Referral Bonus.
Need help tracking or interpreting your campaigns? Explore our Amazon Marketing Agency services.
Leverage the Brand Referral Bonus for Extra ROI
The Brand Referral Bonus lets you earn back a percentage of sales made from external traffic. This is a great way to get more out of your marketing budget. Amazon rewards your efforts to bring new shoppers to your listings by giving you a bonus for qualifying sales.
- Earn a bonus on sales driven by outside platforms.
- Lower your overall marketing costs thanks to extra rewards.
- Easily integrate with Amazon Attribution for smooth tracking and claiming.
To learn how much you could gain, check out how our Amazon Advertising Agency can help you make the most of this program.
Create Compelling Ads and Landing Pages for Higher Conversion Rates
Bringing in traffic is just the start. You need your Amazon listings to actually convert visitors into buyers. Always work on Amazon listing optimization: use clear, attention-grabbing titles, top-quality images, and convincing bullet points. Creative ads and attractive landing pages make a big difference in your Amazon product conversion rate.
- Test various headlines, images, and calls to action to find what gets the best results.
- Focus on clear benefits that help shoppers choose your product quickly.
- Make sure your content looks great and works well on mobile devices.
For expert help, reach out to our Amazon Listing Optimization team to boost conversions.
Continuous Optimization: A/B Testing and Iterating Campaigns
No external traffic strategy should stay the same for long. Use A/B testing to try out different ad creative, landing pages, or offers, and review your Amazon Attribution data often. With regular updates and quick changes, you can stay ahead of your competition and get the most out of your marketing efforts.
- Try out variations in your headlines, images, product descriptions, and targeting.
- Make fast changes based on what the data tells you.
- Keep improving to adapt to new trends so you stay competitive.
Brands that want rapid growth can get a boost with our teamโs AI-driven insights and personalized support.
Combine Paid, Organic, Influencer, and Retargeting Tactics
The most effective Amazon sellers donโt rely on just one approach. They mix paid ads, organic social content, influencer partnerships, and retargeting. Sellers who combine these strategiesโlike using Amazon DSP and sponsored video adsโhave achieved up to a 29x increase in purchases. With a mix of channels, you connect with shoppers at every stage, whether theyโre seeing you for the first time on social or coming back via a retargeting ad.
For a well-rounded strategy, consider working with an Amazon PPC Management Agency like SalesDuo.
Optimize Your Amazon Product Listings for Increased External Conversions
You can drive a huge amount of external traffic, but that traffic needs a great Amazon listing to actually make a purchase. Focus on Amazon listing optimization: use keyword-rich titles, high-quality visuals, and clear bullet points. Enhanced A+ Content and Brand Tailored Promotions can give you a further boost.
- Use important keywords to help shoppers find you more easily and improve Amazon SEO.
- Add sharp, attractive photos and even product videos to build trust.
- Highlight what makes your product different and answer common buyer questions.
For step-by-step advice, see our Amazon SEO Services and Brand Tailored Promotions resources.
Measuring Success: The Impact of External Traffic on Amazon Sales and Rankings
Sales Velocity, Organic Rank, and Feedback Loops
Driving external traffic to your Amazon listings does more than increase salesโit creates a positive cycle for organic ranking. More sales from external traffic boost your rankings, which helps you get even more sales and better visibility. This is a powerful way the top Amazon brands keep growing.
- Higher sales velocity from external channels improves your ranking.
- Every sale strengthens your listingโs authority for better future performance.
- Consistently bringing in external traffic helps you stay ahead of competitors.
If this sounds like your goal, our Amazon SEO Services can help you make it happen.
Real-World Case Studies: Brands Winning with External Traffic
Brands that invest in driving external traffic are seeing great results. For example, those who mix influencer marketing, Google Ads, and Facebook retargeting often report more sales and better rankings on Amazon. By balancing paid strategies and organic content, these brands have both increased their Amazon product conversion rate and strengthened their reputation.
- Influencer campaigns can drive big spikes in traffic and sales during product launches.
- Google Ads reach buyers who are ready to make a purchase, increasing sales velocity.
- Retargeting reconnects with shoppers who didnโt buy right away, raising conversion rates.
If youโre ready to scale up, book a 1:1 call with our team and see what SalesDuo can do for your Amazon business.
Conclusion
Key Takeaways and Next Steps for Driving External Traffic
Bringing external traffic to your Amazon listings is now essential for growth, higher rankings, and long-term success. Choose the right channels, measure your progress, and keep working to improve conversions. As Amazonโs marketplace changes, youโll need more than just visibilityโyou need real performance.
SalesDuo combines data, creativity, and AI technology to power measurable growth. Our team is 85% ex-Amazon experts, and our AI dashboard supports over 250 global eCommerce brands as they turn Amazon into their top sales platform. Ready to do the same? Book your 1:1 growth call today!
Frequently Asked Questions
About the Author
Meet Nandita Nair, an Associate Content Writer at SalesDuo, passionate about creating impactful content that helps Amazon businesses grow and thrive. When sheโs not writing, she finds joy in listening to music, exploring art, and getting lost in the world of novels.
