An Actionable Guide to Amazon Brand Story for 2025

Amazon offers registered sellers a variety of branding tools, such as A+ Pages and Brand Stores, to enhance their presence on the platform. One lesser-known yet powerful feature making a comeback is the Amazon Brand Story. For those unfamiliar, the Brand Story is an innovative tool designed to help brands connect with customers by sharing their unique stories and core values. In this blog, we’ll discuss everything a seller needs to know about a Brand Story to scale their Amazon listing. Let’s dive in. 

Understanding Amazon Brand Story

Amazon’s Brand Story feature is more than just a section on your product detail page—it’s an opportunity to connect with your audience on a deeper level. By leveraging this tool, you can share your brand’s journey, values, and mission in a way that resonates with customers. 

Where does an Amazon Brand Story Appear? 

The Brand Story section is prominently displayed on the product detail page, situated just below the bullet points and above the product description and A+ Content. 

What does a Brand Story Feature?

It features a scrollable carousel format made up of customizable modules, with four module options available. While brands have flexibility in designing their carousel, it’s best to keep it concise with no more than four modules for maximum impact.

But why is the Brand Story so important, and how can it benefit your business? Let’s explore its purpose.

Purpose of the Amazon Brand Story

The Amazon Brand Story combines text, images, and videos to create a compelling narrative about your brand. This allows customers to get to know who you are, what your brand stands for, and why they should choose your products. When customers feel a connection to your brand, they’re more likely to trust your offerings and make a purchase.

Beyond creating an emotional connection, having a Brand Story is a key requirement for gaining free access to Amazon's Premium A+ pages, unlocking even greater opportunities for enhanced product content.

When used strategically, the Brand Story can help your business stand out in a crowded marketplace. It’s an effective way to highlight your brand’s heritage, showcase your product lineup, and convey your message in a visually engaging format. Ultimately, it’s a powerful tool to build trust, foster customer loyalty, and drive sales. 

Why Choose Premium A+ Pages?

Amazon's Premium A+ pages give sellers more space and creative freedom to showcase their products and brands in a more detailed and engaging way. With this expanded content space, you can tell your brand’s story, highlight the unique features of your products, and create a more interactive and captivating shopping experience for your customers.

In simple terms, Premium A+ pages allow sellers to build a "brand universe" on Amazon. This includes interactive elements, videos, and stunning visuals that help customers better understand your products. The result? Higher conversion rates, improved customer reviews, and an overall boost in sales.

Benefits of Utilizing the Amazon Brand Story

1. Enhanced Brand Visibility
   The Amazon Brand Story gives you a dedicated space to showcase your brand’s narrative, setting you apart from the competition. This additional content section helps buyers better understand your brand, making it easier to establish recognition and trust.
2. Stronger Customer Connection
   By sharing your brand’s journey, values, and mission, the Brand Story fosters a deeper emotional connection with potential customers. When customers resonate with your brand, they’re more likely to develop loyalty, which can result in repeat purchases.
3. Boosted Conversion Rates
   A compelling Brand Story creates a richer shopping experience by offering customers a clearer, more personal understanding of your products. When customers feel confident and engaged with a brand, they are more inclined to make a purchase, directly influencing your conversion rates.
4. Access to Premium A+ Pages
   Having a Brand Story is a prerequisite for unlocking Amazon’s Premium A+ pages, which offer additional features like enriched media formats and enhanced product content. This access can significantly improve your product’s presentation, leading to increased visibility and better sales outcomes.
5. Improved Customer Trust and Reviews
   A well-crafted Brand Story builds credibility. By conveying your brand’s authenticity and values, customers are more likely to leave positive reviews, boosting your reputation and driving more traffic to your listings.

Anatomy of the Amazon Brand Story Feature: Overview of Available Modules

The Amazon Brand Story feature offers sellers a unique opportunity to engage customers by showcasing their brand’s identity. This feature provides flexibility through different modules, allowing sellers to tell their brand story in a visually appealing and interactive way. These modules help highlight products, share brand values, and provide an enhanced shopping experience that can lead to higher engagement and sales. 

Let’s take a closer look at the available modules and how they can be used effectively.

Module 1 - Brand ASIN & Store Showcase

Specifications:

• Image Size: 166 x 182 pixels
• Header Character Limit: 30

The Brand ASIN & Store Showcase module offers a 4-grid layout, each section designed to highlight your top-selling products. These product images can be linked directly to their respective pages, which increases the chances of customers exploring your offerings and potentially making a purchase. This module is perfect for drawing attention to your most popular items and driving more traffic to your store.

Module 2 - Brand Focus Image

Specifications:

• Image Size: 362 x 453 pixels
• Header Character Limit: 30 characters
• Text: 135 characters max

Every brand has its standout product—the one that best represents what you offer. This module allows you to spotlight that product with a large, eye-catching image. It’s an opportunity to emphasize your brand's top performer, making it easy for customers to see what makes your brand special.

Module 3 - Brand Logo & Description

Specifications:

• Image Size: 315 x 145 pixels
• Text: 450 characters max

In this module, you can display your brand’s logo and provide a brief description of what your brand stands for. While there is no separate header section, you can include a short heading in the body text. This section helps customers understand the values behind your brand, building trust and credibility.

Module 4 - Brand Q&A

This module allows you to select and answer a maximum of 3 common questions about your brand or products. You can customize the questions to address specific customer concerns or highlight key features of your offerings. By providing clear, concise answers, you improve customer confidence and reduce purchase hesitation.

Step-by-Step Guide to Creating Your Amazon Brand Story

Now that you have an understanding of the available modules and their importance, let’s walk through the process of creating your Amazon Brand Story. Follow these easy steps to get started:

Step 1. Log into Amazon Seller or Vendor Central

For Seller Central: Go to the A+ Content Manager under the Advertising tab.

For Vendor Central: Navigate to the A+ Content Manager under the Merchandising tab.

Step 2. Start Creating Your Brand Story
Once logged in, select ‘Start Creating A+ Content’ and then choose ‘Create a Brand Story’ to begin the process.

Step 3. Set Up Your Brand Story
You’ll now be on the Brand Story screen. Here, you’ll need to provide a content name for your Brand Story, add a background image, and write a headline and body text to introduce your brand to customers.

Step 4. Add Content Modules
After filling out the content name and background, scroll down and click on the ‘Add Module’ button to begin customizing your brand story.

Step 5. Select Desired Modules
A list of available content modules will appear. Choose the ones that best fit your brand’s narrative and message, such as the Brand ASIN & Store Showcase or Brand Logo & Description.

Step 6. Add ASINs
After selecting your modules, you’ll need to add relevant ASINs. Simply copy and paste the ASINs into the provided box. Then click ‘Next: Review and Submit’ to finalize your content.

Your Brand Story should be live within 15-30 minutes, though it can sometimes take up to 24 hours or more to appear.

Best Practices and Tips for an Effective Brand Story

While selecting the right modules for your Amazon Brand Story is important, the content you include is what truly defines your brand image. It’s not just about filling in the details or adding images; it’s about crafting a narrative that resonates with your customers.

Here are some key areas to focus on:

1. Define Your Brand Vision
   Your brand story should reflect your vision. What is the core purpose behind your brand? This helps build an emotional connection with your customers and gives them a reason to trust your products.
2. Highlight What Sets You Apart
   With countless sellers on Amazon, standing out is crucial. Identify what makes your brand unique—whether it’s your product quality, customer service, or sustainability efforts—and make sure to emphasize it in your brand story.
3. Show How You Add Value to Customers
   Your customers want to know how your product benefits them. Focus on how your brand or product solves their problems or enhances their lives, making them feel happy and satisfied with their purchase.

Once you’ve clarified these aspects, consider the technical side:

• Use High-Quality Images: Images serve as visual hooks, so be sure to use sharp, professional pictures that showcase your product’s best features.
• Be Concise: Stick to character limits and focus on delivering a clear, precise message. Customers appreciate brevity and clarity.
• Leverage Keywords: In the digital world, using relevant keywords is essential for visibility. Incorporate strategic keywords to improve search rankings and attract more customers.

Common Mistakes to Avoid While Creating a Brand Story

1. Overloading with Information: Keep your brand story concise. Too much information can overwhelm customers. Focus on key messages that resonate with your audience.
2. Lack of Visual Appeal: Low-quality images or cluttered layouts can detract from your brand. Use high-quality visuals that align with your brand identity.
3. Ignoring Customer Needs: Your brand story should address how your product solves customer problems. Focusing only on your brand can make the story less relatable.
4. Skipping Brand Consistency: Ensure your messaging, tone, and visuals are consistent across all platforms to build a cohesive brand image.

Conclusion 

Creating a compelling Amazon Brand Story is essential for building a strong connection with your customers. A compelling Amazon Brand Story helps you:

• Define your brand vision and what sets your brand apart.
• Highlight how your product adds value to your customers' lives.
• Keep content concise and focused on key messages.
• Use high-quality images that align with your brand identity.
• Leverage relevant keywords to increase visibility and improve search rankings.
• Avoid mistakes like overloading with information, neglecting customer needs, or inconsistencies in messaging and visuals.

At SalesDuo, we’ve created a proven formula to help businesses of all sizes maximize visibility and profits. By combining AI technology with an expert team of ex-Amazon professionals, we deliver results that are both effective and cost-efficient. Book a call with our experts today and let’s unlock your brand’s full potential!

About the Author

Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.