Managing Amazon PPC campaigns has become more challenging than it ever was. With rising competition, sellers are under immense pressure to maximize their spending and improve ROI.
Running a successful campaign is no easy feat—manual keyword research, bid management, and ongoing optimization can drain both time and resources. This is why streamlining and automating these tasks with the right Amazon PPC tools is crucial. These tools will help reduce human errors and increase profitability.
This review dives into the 11 best Amazon PPC tools in 2025, designed to simplify campaign management and deliver better results.
Moreover, SalesDuo is best positioned to offer this unbiased review as we are unaffiliated to these tools, and have extensive Amazon PPC expertise. The article is solely based on experience.
What is an Amazon PPC Tool?
Amazon PPC (pay-per-click) advertising is an ad model in which sellers pay each time a shopper clicks on their ads in the search result pages. This increases product visibility and the chances of shoppers discovering, clicking on, and purchasing products.
An Amazon PPC tool is a software tool that helps sellers manage and optimize their Amazon PPC ad campaigns.
How do Amazon PPC tools help sellers?
- Automating repetitive tasks, thereby saving time and manual efforts required to manage complex ad strategies
- Improving and overseeing bid management to ensure optimal spending and better placement of ad campaigns
- Optimizing keywords for higher visibility, identifying high-converting keywords and
- Offering detailed performance analytics to provide insights for driving better campaign decisions to generate higher ROI and lowering wastage in ad spends
Important Considerations When Choosing an Amazon PPC Tool
When choosing an Amazon PPC tool, evaluate the tools for these key factors:
- Core functionalities: Look for tools that offer features like bid automation, keyword research, and in-depth reporting for streamlining PPC campaign management
- Ease of use and learning curve: The tool should be easy to use and have a short learning curve. It should enable you to get started and quickly maximize its PPC campaign capabilities
- Integration with other tools: Ensure that the tool is compatible with other tools, such as product research, inventory management, and e-commerce operations, to enhance efficiency and provide a better overview of campaigns
- Support and customer service: Check customer reviews for support services and their efficiency in addressing issues
- Pricing: Review and compare subscription plans and free trials of your shortlisted tools to find the one that best suits your needs
TL;DR: Quick Comparison Table of Top Amazon PPC Tools
At SalesDuo, our team has tested various Amazon PPC tools, and we're here to share our unbiased review based on real experiences.
Here’s a quick glance of the tools we tested for features and pricing.
10 Best Amazon PPC Tools in 2025: Unbiased Review
1. Adtomic (Helium 10)
Adtomic is part of the Helium 10 suite of tools. It offers an AI-powered Amazon PPC tool to help sellers maximize their ad ROI. It streamlines Amazon ad campaign creation and helps you optimize it by providing data and automating campaign management tasks.
Key features
- AI-driven automation for managing campaigns
- Bulk management of multiple PPC campaigns
- Precise keyword and bid suggestions
- Detailed performance analytics, including TACoS(Total Advertising Costs of Sales), organic ranking, sponsored ranking, impressions, clicks, etc.
Pros
- Allows multiple advertising campaign management
- Automaton features for bids and keyword optimization
- Customizable analytics and reports for tracking campaign performance
Cons
- It has a steep learning curve
- Can be expensive for sellers with a budget
- Experiences occasional errors due to a lot of features still in the beta version
- The tool sometimes fails to provide bid suggestions correctly
- Customer support is slow in providing issue resolution
Pricing
- Contact the sales team
2. Sellics
Sellics, now integrated with Perpetua, is an Amazon and retail advertising automation and intelligence tool for PPC campaigns.
Key features
- Automate campaign creation, execution, and optimization
- Conversion-based bidding algorithm for maximizing campaign performance
- Detailed benchmarks for 20,000 categories to track how you stack up against competitors
- Enterprise-level reporting for measuring performance across channels and the marketplace
Pros
- AI-driven advertising automation and optimization performs well
- Good performance insights
- Option to add multiple Amazon marketplaces without additional cost
Cons
- While AI automation is good, it is restricted to sponsored Ads and does not extend to sponsored brand or display ad types, despite high spending on these options
- Users report terrible customer support, particularly regarding slow response times and unresolved issues with tools like the profit calculator
- Reporting data is not real-time and takes up to two days to reflect, hindering quick decision-making
Pricing
3. Teikametrics
Teikametrics is an AI marketplace optimization platform that leverages AI-based metrics and models across Amazon and Walmart channels.
Key Features
- Predictive AI for bid, keyword, and target optimization and preventing over-under spending
- Advanced AI algorithms using data points, including seasonality, holidays, and product category, to forecast the optimal bid
- Predictive analytics for monitoring key metrics, tracking progress, and making data-driven decisions
Pros
- Offers exceptional managed services, with dedicated professionals to allocate ad spend
- Offers strategic support to help businesses restructure and optimize campaigns, especially for large product catalogs
- Advanced reporting tools for in-depth insights, allowing users to monitor campaign performance
Cons
- Users have experienced significant increases in their Advertising Cost of Sale (ACOS), with reports of it reaching as high as 180, indicating potential inefficiencies in the optimization process
- The chat support team has a slow response time and fails to diagnose and resolve issues
- Some users report that the explanations provided by support can be overly complex, making it difficult for entry-level users to apply concepts
- It is expensive and has an aggressive contract term, as per the users
Pricing
4. Zon.Tools
Zon. Tools is an all-in-one platform for PPC campaign automation and optimization for Amazon sellers and Merch on Demand.
Key Features
- Bidding engine to automatically adjust target bids and optimize ad spend towards ACoS goals
- Explorer engine for finding high-converting keywords, ASINs, and search terms
- Phrase-match engine to analyze PPC reports and automatically remove poor-performing search terms
- Merch by Amazon Compatibility for enabling fully automated PPC campaigns for merch products
Pros
- Allows multiple Amazon seller accounts within a single Zon. Tools account, simplifying the process for sellers operating across various marketplaces
- Supports various ad types, including sponsored product ads, sponsored display ads, and sponsored brand ads
Cons
- Poor customer support with delayed or no response despite multiple queries
- Performance issues leading to decreased sales and increased ACoS
- Has a steep learning curve
Pricing
5. PPC Entourage
PPC Entourage is a part of the Carbpn6 ecosystem, which helps sellers simplify and optimize their Amazon ad campaigns.
Key features
- Bulk engine for optimizing and expanding campaigns in minutes with over 20 modules
- Supports sponsored products, sponsored brands, sponsored displays, and video ads
- Multi-channel PPC campaigns quickly and all Amazon ad types
Pros
- Smart Pilot automation for PPC tasks, making it easier to manage large number of campaigns
- It is a feature-rich tool that is frequently updated with new tools and features
- Users report a reduction in overall ACoS
Cons
- Due to being feature-heavy, PPC Entourage can be overwhelming for less experienced users
Pricing
- Based on monthly ad spend
6. AMZScout
AMZScout offers a complete toolset that helps sellers with the entire selling process, from product research and supplier selection to optimizing PPC campaigns and building keyword-rich listings.
Key features
- Product research tools with an extensive product database including over 550 million items
- Pro extension for analyzing product profitability and competition
- PPC campaign optimization and tools for building effective listings with the right keywords
Pros
- Comprehensive tools for product sourcing, including detailed analytics for identifying profitable products with low competition
- PRO extension for Chrome, allowing users to analyze products and competitors directly on Amazon
Cons
- Complex to use; requires time and effort to understand the features
- Subscription cost feels high to users, especially when compared to the value offered in the early stage of usage
Pricing
7. Ad Badger
Ad Badger is a PPC optimization platform that helps Amazon sellers manage campaigns, optimize bids, and reduce ACOS (Advertising Cost of Sale) through smart automation.
Key features
- Proprietary bid algorithm to make daily adjustments based on conversion data
- Negative keyword automation to automatically scan campaigns and add inefficient keywords as negatives
- Amazon PPC course for sellers to get the most out of campaigns
Pros
- The automation feature simplifies managing PPC campaigns
- The bidding algorithm ensures efficient PPC bid management and balances responsiveness to daily market changes
- Integrates seamlessly with existing campaigns, allowing users to maintain their current dashboards and analytics
Cons
- It is not ideal for managing tens of thousands of campaigns, as larger accounts may face limitations
- While the user interface is functional, it still occasionally needs manual bid adjustments
- Lacks advanced analytics and business dashboard features, requiring reliance on integration
Pricing
- Contact the sales team
8. Data Dive
Data Dive is an Amazon seller tool combining AI and data-driven insights to help users validate, launch, and optimize their FBA brands, conduct product research, assess niche risks, and manage PPC campaigns.
Key features
- Niche validation and risk assessment
- Automation for product research
- AI-driven optimizations for product listings and PPC, and keyword monitoring
Pros
- All-in-one tool for product research
- Free Chrome Extension and Profits tool
Cons
- Pricing is on the higher side and can limit sellers who need advanced research support
Pricing
9. Seller Labs
Seller Labs PRO is a PPC management tool that helps Amazon sellers optimize their advertising efforts. It focuses on performance metrics to drive campaign performance.
Key features
- Data-driven insights to streamline decision-making
- Automation for bidding strategies and maximizing ad spend efficiency
Pros
- Overall, it's a decent platform that offers a variety of features to streamline e-commerce operations
- Scalable solution that handles even high ad spending with ease
Cons
- Canceling a subscription can be unnecessarily complicated and time-consuming, causing frustration among users
- The pricing is expensive compared to competitors, and the offered features
Pricing
10. BidX
BidX is a comprehensive tool for optimizing ad campaigns across major e-commerce marketplaces like Amazon and Walmart.
Key features
- Automate keyword optimization and budget management for search ads
- Amazon Demand Side Platform (DSP) for retargeting customers across multiple channels through display and video ads
- Access to Amazon Marketing Cloud provides deep insights into customer behavior
Pros
- Good automated optimization features for ad performance without constant manual intervention
Cons
- Complex UI and non-intuitive interface; has a steep learning curve
- The platform requires improvement in speed and efficiency
- Expensive compared to other similar tools
Pricing
Should You Choose SalesDuo Instead?
SalesDuo is an Amazon Agency that offers you comprehensive, hands-off service for Amazon sellers, leveraging AI.
Salesduo eliminates the learning curve, planning and monetary costs associated with learning these tools.
- Vendor Central
- Seller Central
- Amazon Advertising
- Amazon PPC advertising and SEO
- Enhanced brand content
- Inventory management
As an Amazon Partner, SalesDuo also offers exclusive Amazon perks such as $3 - $12 additional advertising spend bonuses for clients spending $100.
With a track record of delivering up to 680% growth for our clients, SalesDuo simplifies everything from complex Amazon ads, managing PPC campaigns to inventory optimization.
Book your 1:1 strategy call today!
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About the Author
Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.
