Managing Amazon PPC can get messy fast. Between bids, keyword harvesting, search term clean-up, and performance metrics, itโs easy to overspend while losing sight of profit.
Thatโs why many brands choose an Amazon PPC agency in the UK as a partner that can run campaigns with tighter controls, clearer reporting, and consistent optimisation.
TL;DR
- Amazon PPC agencies improve ROI by reducing wasted spend, tightening bid control, and lifting ROAS through structured campaign management and real-time reporting.
- SalesDuo is a leading option for UK brands needing full-funnel PPC, with Amazon growth experts, proprietary BI dashboards, and AI-led optimisation to reduce ACoS and improve efficiency.
- Other strong UK options include PushON, Tambo, Marketplace AMP, eCommerce Intelligence (Chris Turton), One PPC, Optimum Click, Eclipta, and AMZ One Step each with a UK presence and Amazon Ads capability.
- Case results often show meaningful gains e.g., 55% sales growth and 280% growth in competitive categories when PPC is paired with listing improvements and disciplined optimisation.
The best agencies combine keyword strategy, testing, DSP (where relevant), and measurement frameworks that make spend accountable to outcomes, not vanity metrics.
Letโs break down the benefits, the UK-specific โnon-negotiablesโ, and the best agencies to consider.
Key Benefits of Working With an Amazon PPC Agency (UK context)
Increased efficiency and ad spend optimisation
Experienced PPC teams can spot waste UK brands commonly miss like broad-match bleed, duplicate targeting across campaigns, and budget flowing to low-converting placements. The goal: shift spend toward profitable queries and reduce โsilentโ inefficiency.
Improved return on ad spend (ROAS)
Strong agencies optimise for ROAS and margin reality. That includes bid controls, negative keyword discipline, search term isolation, and retail-readiness checks (pricing, stock, Prime availability) so youโre not paying for traffic you canโt convert.
Increased sales and conversions
Amazon PPC performance is tightly linked to the listing experience. UK shoppers compare heavilyโprice, reviews, returns expectations, and clarity. Better PPC results come from pairing targeting with improved PDP relevance, review credibility, and stronger conversion assets.
What UK Brands Want in PPC Management (and why it matters)
UK brands typically care less about โmore trafficโ and more about measurable efficiency especially when margins are pressured by VAT pricing, inbound costs, and fulfilment constraints.
Hereโs what they value most:
- Evidence-based optimisation: clear โbefore/afterโ reporting (ACoS, ROAS, TACoS, conversion rate, share of voice).
- VAT-aware pricing impact: PPC decisions must reflect real margin, not just top-line ROAS.
- Operational alignment: PPC should pause/shift when stock is low or when inbound timing risks suppress Buy Box.
- UK fulfilment realities: keeping inventory close to Amazon fulfilment routes reduces delivery frictionโwasted spend rises when Prime eligibility drops or lead times stretch.
PPC Non-Negotiables for UK Brands (the essentials to demand)
1) Clean campaign structure (no duplication, no guesswork)
You want clear separation of branded vs non-branded, prospecting vs defence, and isolation of top converting terms. This makes budget decisions straightforward and prevents the same keyword competing against itself.
2) Tight search term control (negative keywords + query harvesting)
If an agency canโt show you how they mine search term reports and build negatives weekly, youโll leak spend. UK categories can be especially comparison-heavy, and irrelevant clicks add up quickly.
3) Profit-first bidding (not โrank at any costโ)
A good bidding strategy considers conversion rate, price competitiveness, and review strength. Otherwise, youโll โwinโ placements that lose money.
4) Evidence-based reporting with case metrics
UK teams tend to trust what they can verify. Expect reporting that ties actions to outcomes e.g., sales lift, ACoS change, ROAS movement, and conversion rate improvement supported by time ranges, attribution windows, and annotations.
A Quick Comparison: 9 Best Amazon PPC Agencies in the UK
Top 9 Amazon PPC Agencies in the UK (2026)
1. SalesDuo
SalesDuo is a strong option for UK brands that want Amazon PPC managed in direct connection with the operational levers that determine advertising efficiency, listing readiness, catalogue health, pricing integrity, and profitability tracking. Rather than treating PPC as a standalone channel, SalesDuo aligns paid media strategy with the underlying account fundamentals that influence conversion, buyability, and long-term ROAS.
A core differentiator is the agencyโs team structure. PPC specialists work alongside Amazon growth and operations experts, allowing bid strategies, keyword expansion, and budget allocation to be informed by real account data such as stock availability, suppression risk, margin thresholds, and catalogue performance. This cross-functional model helps prevent wasted spend on underprepared listings and reduces inefficiencies that typically inflate ACoS.
SalesDuo also supports this approach with proprietary BI dashboards and AI-assisted optimisation workflows. These systems provide real-time visibility into campaign performance, catalogue-level profitability, and account health signals, enabling faster decision-making and more disciplined scaling. Reporting focuses on measurable outcomes, profit contribution, efficiency gains, and sustained performance rather than surface-level metrics alone.
Strengths
- Amazon growth experts spanning PPC, catalogue optimisation, and operations
- Proprietary BI dashboards for account-wide performance visibility
- AI-led optimisation and reporting workflows to improve efficiency and reduce ACoS
- Broader Amazon marketplace management support when operational issues impact advertising performance
Best for: UK brands that want Amazon PPC tightly linked to measurable profit outcomes, operational readiness, and disciplined, account-wide performance management rather than isolated campaign optimisation.
2. PushON (UK)
PushON is a UK-based eCommerce and marketplace agency (Manchester) known for supporting brands across marketplaces and growth marketing, including Amazon-focused work.
Strengths
- UK-based team with marketplace focus
- Practical execution for growing brands
- Broader eCommerce support beyond Amazon
Best for: UK businesses wanting Amazon PPC within a wider marketplace and eCommerce growth plan.
3. Tambo (UK)
Tambo is a London-based commerce and marketplace growth partner, with Amazon and retail expansion support as part of a broader capability set.
Strengths
- Marketplace-first approach
- Multi-channel and retail alignment
- Strategy + execution support
Best for: UK brands that need Amazon PPC integrated with broader growth and channel strategy.
4. Marketplace AMP (UK)
Marketplace AMP positions itself as an Amazon and marketplace agency for FMCG and grocery brands, supporting Amazon content and Amazon Ads formats (including Stores and Sponsored Display) as part of its service mix.
Strengths
- Strong creative + marketplace positioning
- Amazon content + Ads support
- Relevant for FMCG-style catalogues
Best for: UK FMCG and retail brands that need PPC aligned with content execution and marketplace retail fundamentals.
5. eCommerce Intelligence (Chris Turton) (UK)
Chris Turtonโs eCommerce Intelligence is UK-based and Amazon-focused, with public-facing emphasis on Amazon advertising and performance outcomes.
Strengths
- Amazon-first consultancy focus
- Performance-led planning and execution
- Clear positioning around Amazon growth
Best for: UK brands wanting specialist Amazon support with a direct performance focus.
6. One PPC (UK)
One PPC is a UK PPC agency with services that include Amazon advertising as part of a broader paid media offering.
Strengths
- Paid media structure and governance
- PPC process discipline
- Multi-platform support (useful for external traffic tests)
Best for: UK brands that want Amazon PPC plus structured paid media oversight across channels.
7. Optimum Click (UK)
Optimum Click is a UK agency that references Amazon marketing and PPC services as part of its offering.
Strengths
- UK-based support
- Amazon marketing capabilities
- Suitable for brands needing an agency partner across multiple Amazon levers
Best for: UK sellers who want PPC plus broader Amazon support under one roof.
8. Eclipta (UK)
Eclipta positions itself as an Amazon PPC agency in the UK, focused on Amazon advertising management.
Strengths
- Amazon PPC-specific positioning
- Campaign management focus
- Structured approach for brands prioritising ad efficiency
Best for: UK brands looking for PPC-first execution and optimisation focus.
9. AMZ One Step (UK presence)
AMZ One Step is an Amazon-focused agency that notes studios in multiple regions, including the UK, supporting Amazon growth services.
Strengths
- Amazon-specialist orientation
- International marketplace experience with UK access
- Broader Amazon growth services beyond ads
Best for: Brands wanting Amazon-specialist support with UK access and multi-region experience.
How to Choose the Best Amazon PPC Agency in the UK
When assessing an Amazon PPC management agency in the UK, prioritise:
- Platform expertise: sponsored ads structure, search term discipline, attribution basics, and retail readiness
- Service scope: keyword strategy, bid management, testing cadence, and reporting quality
- Case metrics you can verify: sales lift, ACoS/ROAS movement, conversion rate changes, and timeframes
- Pricing model fit: flat fee vs % of ad spend vs hybrid and whatโs included
- Transparency: dashboards, change logs, and clear accountability for actions taken
Partner With the Right Amazon PPC Agency (UK) for Better ROI
The right PPC partner will save time, reduce wasted spend, and make performance explainable especially in the UK where shoppers compare heavily and margin pressures are real.
If you want PPC run with Amazon growth experts, BI visibility, and profit-first optimisation, SalesDuo is a strong place to start. Book a 1:1 growth call to get a clear view of wasted spend and your fastest ROI levers.
Frequently Asked Questions
About the Author
Meet Nandita Nair, an Associate Content Writer at SalesDuo, passionate about creating impactful content that helps Amazon businesses grow and thrive. When sheโs not writing, she finds joy in listening to music, exploring art, and getting lost in the world of novels.
