Running ads on Amazon has become one of the most powerful ways to grow a business.
In Q4โฏ2024, Amazonโs advertising revenue reached $17.29โฏbillion, while total ad sales hit $56โฏbillionโwith 19% year-over-year growth in ad revenue driving overall profits.
But as your store grows, managing ads can also get really tough.
Thatโs when you might wonder: Should you use AmazonโฏPPC software or hire an Amazon agency to do it for you?
Worry not, we are here to help! Read on!
What Is Amazon PPC Software?
Amazon PPC software is a tool that helps sellers manage their ads using automation. Instead of doing everything manuallyโlike adjusting bids, checking reports, and finding the best keywordsโthe software does most of that work for you. Some of the best Amazon PPC tools in 2025 include features like:
- Automatic bid adjustments based on performance
- Keyword research and negative keyword filtering
- Budget control and ad placement optimization
- Real-time data and dashboards to track results
These tools are great for people who want to save time and have some experience running Amazon ads themselves.
Pros of Amazon PPC Software:
- Saves time with automation
- Gives real-time data and quick insights
- Usually more affordable for small businesses
- Works across marketplaces (like Amazon US, UK, Walmart, etc.)
Cons of Amazon PPC Software:
- Needs someone to set it up and monitor it
- Not as personalized as human experts
- May miss out on creative strategy or product launch planning
What Is an Amazon Agency?
An Amazon agency is a team of experts that manages everything for you. They create ad campaigns, choose the right keywords, optimize listings, design A+ content, and make sure your ads are always performing well.
A full-service Amazon agency like SalesDuo will go beyond just ads. Theyโll help with:
- Product listing optimization
- Creative design for ads and storefronts
- Inventory management and forecasting
- Data analysis and reporting
- Long-term strategy planning, among other things.
Agencies are great for busy brands or growing companies that donโt want to manage everything on their own.
Pros of Amazon Agencies:
- Expert support and account managers
- Customized strategies based on your products and goals
- Better results over the long term
- Help with content, operations, and branding, too
- AI-powered support guided by real experts
Key Differences Between Amazon PPC Software and an Agency
Letโs compare both options side by side to understand what makes them different.
1. Automation vs. Human Expertise
Amazon PPC software is all about automation. It adjusts bids, tracks data, and suggests changes using AI and algorithms. You still need to check in and make sure itโs working, but itโs fast and efficient.
An Amazon agency, on the other hand, gives you human support. Their team uses cutting-edge AI, combined with human intelligence, to study your product, run tests, and make decisions based on experience. This helps in creating unique strategies that software alone canโt.
Who should choose what?
- If you have a small team and want to automate things, go with software.
- If you want a combination of AI and human expertise for deep insights, creativity, and hands-on help, an agency is better.
2. Amazon PPC vs Agency Cost Comparison
Amazon PPC software usually charges a monthly fee based on your ad spend or the number of campaigns. Some tools are as low as $100โ$500/month, which makes it budget-friendly.
Agencies often charge a customizable monthly retainer based on your requirements or a percentage of ad spend. This can range from $1,500 to $20,000+, depending on how big your business is and how much work is needed.
Which is more cost-effective?
- For small sellers or startups, software is cheaper.
- For medium to large brands ($1M+ revenue), Amazon agencies will be a more intelligent choice.
3. Scalability and Flexibility
When your brand starts growing, youโll need to manage more campaigns, products, and marketplaces.
Amazon PPC automation software can scale fast. Since itโs tech-driven, it can handle large amounts of data and campaigns without needing more staff.
Amazon agencies can also help you scale, but they need more human resources. As your brand grows, your agency might need to assign more people or increase fees.
What works best for growth?
- Software is fast and scalable, perfect if you want to keep control.
- Agencies are ideal if you want to outsource everything and grow with expert help.
4. Personalization and Strategy
Software follows set rules. It can optimize campaigns, but it doesnโt โthinkโ creatively. If something new happens in your market (like a new competitor or trend), the software may not respond quickly.
Agencies, on the other hand, can quickly change strategies, create custom ads, and adjust based on seasonality, product launches, or customer behavior.
Pros of an Amazon PPC software vs an agency:
- Software is smart, but limited to what itโs programmed to do.
- Agencies bring a full-stack team, AI innovation, human creativity, and a complete understanding of the Amazon ecosystem.
How Do Agencies Manage Amazon PPC Campaigns Differently?
- Initial Amazon PPC Audit โ They look at your current performance, products, and competitors.
- Custom Strategy โ They plan your campaigns, keywords, and budgets based on your goals.
- Creative Support โ They work on better product listings, images, and videos.
- Campaign Management โ They monitor your ads daily and adjust bids manually when needed.
- Monthly Reports โ You get detailed performance reports and suggestions.
With software, you mostly get data dashboards and automatic changes. But agencies offer end-to-end support, combining tech with human decisions.
What Should You Consider Before Choosing?
Before you pick between Amazon PPC software and an agency, itโs important to take a step back and look at your brandโs current situation. Here are some key factors to think about:
1. Budget
Start by looking at how much youโre willing to spend on managing your Amazon PPC campaigns. Amazon PPC management software usually has affordable pricing, especially for small or mid-size sellers. Most tools charge a flat monthly fee or take a small cut of your ad spend, which can be cost-effective.
On the other hand, Amazon agency pricing is higher, often involving a fixed monthly retainer or a percentage of your ad budget. This makes agencies a bigger investment, but also one that could lead to higher returns if your brand is ready for it.
2. In-House Team
Do you or your team have the skills to manage Amazon PPC campaigns? If you already have someone on your team who understands how ads work, how to analyze reports, and how to use PPC tools, then Amazon PPC software might be enough for you. But if you donโt have the time or the expertise in-house, hiring a full-service Amazon agency can make things a lot easier.
Theyโll handle the entire process for you, from strategy to execution, so you donโt have to worry about learning everything yourself.
Also Read: Amazon Agency vs DIY Amazon Management: Whatโs the Smarter Choice in 2025?
3. Time
Managing Amazon ads can be time-consuming. With Amazon PPC automation software, youโll still need to set up your campaigns, monitor them, and make occasional adjustmentsโeven if the tool handles most tasks. This still takes some of your time.
If youโre already busy managing products, customer service, and operations, you might prefer working with an Amazon agency. Agencies take over the day-to-day tasks completely, saving you time and allowing you to focus on growing your business.
4. Business Goals
Think about what you're trying to achieve. If your goal is to automate your Amazon advertising and keep things simple while maintaining control, then software is probably the right choice. But if youโre aiming for long-term business growth, brand expansion, and better positioning in the market, an agency can give you that strategic advantage.
Agencies offer detailed planning, launch strategies, and market insights that go beyond just managing ads.
5. Need for Creativity
Are you only looking to manage PPC ads, or do you also need help with branding, content creation, listing design, and A+ content? Most Amazon PPC software focuses only on ad performance, not creative elements.
If you need support with how your products look and feel on Amazon, including images, videos, and product copy, then an Amazon agency will be a better fit. They offer creative services to improve your product pages, boost conversion rates, and strengthen your brand image.
Final Thoughts: Make the Right Choice for Your Business
Thereโs no one-size-fits-all answer. Whether you go with Amazon PPC software or hire an Amazon agency depends on your goals, budget, and how much control you want.
Go with Amazon PPC software if:
- You have a small team
- You want affordable, quick automation
- You already understand how to manage PPC
- You want the best Amazon PPC tools 2025 to simplify your ads
Go with an Amazon agency if:
- You want Amazon account experts to manage everything for you
- You want human-led, cutting-edge AI technology to support your business
- You need help beyond ads (content, listings, inventory)
- Youโre focused on long-term growth
- You want detailed operational support and strategies
Whichever path you choose, make sure it matches your business needs. Whether it's the smart power of automation or the hands-on approach of a trusted agency, what matters most is staying ahead in the competitive Amazon marketplace.
Whether you need automation or an expert strategy, making the right choice will shape your Amazon success. Let SalesDuo guide your journey with proven expertise and tailored support.
With 250+ brands trusting us for their PPC needs, our team of experts ensures optimal performance across campaigns.
Book your 1:1 growth call with our Amazon ads experts today and unlock smarter PPC growth.
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About the Author
Meet Nandita Nair, an Associate Content Writer at SalesDuo, passionate about creating impactful content that helps Amazon businesses grow and thrive. When sheโs not writing, she finds joy in listening to music, exploring art, and getting lost in the world of novels.
