Are you finding it hard to get noticed on Amazon even as your advertising costs rise? Youโre not alone. With competition at an all-time high, eCommerce sellers are looking for smarter ways to boost their visibility and sales. The competition is intense, and Amazonโs retail media ad revenues are set to surpass $60 billion in 2025, making Amazon the most powerful player in e-commerce advertising. To help your brand grow, itโs more important than ever to understand Amazon Marketing Services (AMS) and similar tools.
Amazon Marketing Servicesโnow called Amazon Adsโis a set of advertising tools that help sellers promote products, improve visibility, and increase sales. These solutions let eCommerce sellers strategically place their products in front of shoppers who are ready to buy, using targeted ads that show up in search results, product detail pages, and other spots both on and off Amazon.
AMS offers options like Sponsored Products, Sponsored Brands, and Sponsored Display. Each one serves a different marketing goal. Using these tools, sellers can get ahead of the competition and put their products at the top of search results. To grow your brand, you need to understand and use Amazon Ads for better visibility and more conversions. For more details on these features and benefits, check out this comprehensive overview.
How Have Amazon Marketing Services Evolved?
Amazon Marketing Services has changed a lot over the years. It started as AMS, but in 2018, it was renamed Amazon Ads to reflect bigger capabilities and a wider reach. Today, Amazon Ads gives sellers advanced targeting, better analytics, and creative ad options that fit every kind of e-commerce advertising need.
This evolution has brought new ad formats, better reporting, and deeper connections with Amazonโs own data. With these updates, sellers can fine-tune their campaigns, reach new customers, and drive real growth in a busy digital world.
Core Advertising Solutions within Amazon Marketing Services
Sponsored Products: The Foundation of Amazon Advertising
Sponsored Products make up the core of Amazon advertising. Sellers use these to promote individual product listings right in search results and on product pages. These ads work on a pay-per-click model, so you only pay when a shopper clicks on your ad. Itโs great for quick sales and immediate visibility.
Automatic and manual targeting means you can choose keywords, products, or categories for your campaigns. While Sponsored Products are highly competitive, optimizing your campaigns can deliver a solid return on investment. For any effective Amazon marketing strategy, Sponsored Products are a must.
Sponsored Brand Ads: Growing Your Brandโs Awareness
Sponsored Brand Ads help your business stand out by showcasing your logo, a custom headline, and multiple products right at the top of search results. With this top placement, you can direct shoppers to your Amazon Store or a special landing page where they can see your full product range.
These ads require you to be part of Amazon Brand Registry, making them especially useful for brands looking to build trust and recognition. Sponsored Brand Ads are great when launching new products or entering competitive markets, and theyโre a key part of any well-rounded Amazon marketing strategy.
Sponsored Display Ads: Retargeting and Audience Building
Sponsored Display Ads help sellers reach shoppers who have already viewed their products or similar ones, inside and outside Amazon. Using Amazonโs own shopper data, these ads are an affordable way to reconnect with customers and expand your reach.
Why Invest in Amazon Marketing Services?
Key Benefits: Greater Visibility and Sales
How Amazon PPC Campaigns Operate
How to Set Up Amazon Ad Campaigns Effectively
Step-by-Step Guide: Creating and Optimizing Your First Campaign
- Choose Your Ad Type: Begin with Sponsored Products for quick results or Sponsored Brands for greater reach.
- Set Your Budget: Decide on a daily or campaign budget that matches your objectives.
- Select Targeting: Go with automatic targeting to start or manual targeting for more control.
- Optimize Listings: Make sure your product titles, images, and descriptions encourage buyers to click and purchase.
- Monitor Performance: Use Amazonโs analytics dashboard to check clicks, expenses, and sales.
- Refine and Scale: Update bids, pause keywords that arenโt working, and focus on whatโs performing best.
Ad Targeting and Budget: Important Considerations
Measuring Results and Improving ROI
Boosting Sales with Amazon Storefront and Branding
How to Create and Improve Your Amazon Store
Using Amazon Brand Registry and Custom URLs
Best Practices & Advanced Tips for Amazon Marketing Services
Picking the Right Ad Type for Your Goals
Pro Insights: Spend Wisely and Boost ROI
Conclusion
Frequently Asked Questions
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