Amazon sellers feel the heat: competition keeps growing, ads are getting more expensive, and grabbing attention on Amazon is a real challenge. This matters even more when you realize that Amazon's North America segmentโs sales increased 11% year over year to $100.1 billion in Q2 2025 and advertising revenue is climbing even faster. If youโre not using Amazon Marketing Services (AMS) and smart strategies, youโre missing out on serious revenue. This guide explains how Amazon Marketing Services work, why they matter, and which options can help your brand stay ahead.
What Are Amazon Marketing Services?
Amazon Marketing Services (AMS) is a set of advertising tools from Amazon that help brands stand out, grow sales, and win the Buy Box. The main services include Amazon PPC campaigns, Sponsored Products, Sponsored Brand Ads, and Sponsored Display Ads. AMS lets sellers connect with shoppers who are ready to buyโright at the point of decision.
With Amazonโs advertising revenue reaching $56.2 billion in 2024, itโs clear that brands are spending more to stay ahead. AMS is about more than just adsโitโs using data, fine-tuning listings, and building a brand that converts visitors into customers.
Why Sellers Need Amazon Marketing Services Today
The Amazon marketplace is busier than ever. Over 60% of sales now come from independent sellers in 2024, which means simply listing products wonโt cut it. Brands need to invest in Amazon advertising, listing optimization, and remarketing to stay visible. With so many competitors chasing the Buy Box, Amazon Marketing Services are now an absolute must.
See how our team can make this easier with our Amazon Marketing Agency solutions.
Core Types of Amazon Marketing Services
Amazon Sponsored Products Explained
Sponsored Products form the heart of Amazon PPC advertising. These ads show up in search results and on product pages, targeting shoppers who are ready to buy. Brands that used smart Sponsored Products strategies during big events like Prime Day saw a 139% increase in sales compared to the average category growth.
Sponsored Products help boost product visibility, increase conversions, and help you win the Buy Box. For more on improving your listings, view our Amazon Listing Optimization service.
Amazon Sponsored Brands: Features and Benefits
Sponsored Brand Ads let you feature your logo, headline, and several products at the top of Amazon search resultsโgreat for brand awareness and driving traffic to your Amazon Store. Brands using Sponsored Brands with โDrive page visitsโ campaigns saw 28% higher ad-attributed sales than those using other landing pages.
These ads are great for launching new products, strengthening your brand, and directing shoppers to carefully selected collections. For more advanced strategies, check out our Amazon Advertising Agency services.
Amazon Sponsored Display Ads: Targeting and Remarketing
Sponsored Display Ads are Amazonโs tool for remarketing and reaching the right audience. They reach shoppers both on Amazon and across other sites, encouraging them to return and buy. With new features, Sponsored Display campaigns optimized for conversions can boost sales and campaign efficiency.
Adding Sponsored Display video to your strategy can bring a 24% uplift in ad-attributed sales. This makes them an essential tool for brands wanting to improve their reach and return on investment.
Additional Amazon Ad Types and Features
Amazonโs advertising tools are always changing. In 2025, brands have access to new ad types like Sponsored TV, interactive video ads, and shoppable livestreams. Interactive ads now bring 10 times more product page views and conversions compared to non-interactive ads. These formats help brands reach shoppers on Prime Video, Twitch, and more, making Amazon a full-scale marketing platform.
Amazon Marketing for Brands: Storefronts and Brand Registry
Setting Up and Optimizing Your Amazon Store
An Amazon Storefront is your brandโs customizable landing page, where you can display your full product catalog and share your brand story. Storefronts help boost conversions and earn brand loyalty, especially if you make it easy to navigate and use engaging content. Over 65% of Amazon traffic comes from mobile devices, so itโs important to optimize your Storefront for mobile shoppers.
A good Storefront can improve your Amazon SEO, help more people find your products, and give you control over the shopper experience. For support, see our Amazon Full Account Management services.
Listing Optimization and the Importance of the Buy Box
Getting the Buy Box is vitalโabout 85% of all Amazon purchases happen through the Buy Box. To improve your chances, focus on optimizing your listings, setting competitive prices, and keeping strong seller metrics.
Well-optimized listings not only improve your Amazon SEO, they also help you win the Buy Box more often. For practical tips, check out our Amazon Content Optimization Guide.
Leveraging Brand Registry for Marketing Success
Amazon Brand Registry gives brands important tools for protecting their brand, better marketing, and access to analytics. Registered brands can use A+ Content, Brand Analytics, and advanced ad formatsโhelping them get ahead of the competition. Brand Registry offers automated protection from counterfeits and gives access to detailed keyword and sales analytics, making it a must for any ambitious Amazon seller.
To boost your organic rankings, look to our Amazon SEO Services and Amazon SEO Best Practices.
How to Choose the Right Amazon Marketing Agency
What Does an Amazon Marketing Agency Do?
An Amazon marketing agency provides complete support for brands, handling Amazon PPC, fine-tuning listings, managing ad campaigns, and using AI tools for even better results. 87% of small and medium-sized business marketing leaders believe bringing AI into advertising will free up time for more important business priorities and help future growth. Agencies like SalesDuo combine in-depth Amazon knowledge with modern technology, so brands can grow faster.
Criteria for Selecting the Best Amazon Agency
To choose the right Amazon agency, look for proof of experience, smart technology, and a history of real results. Brands that align content, pricing, and delivery do better than those with piecemeal strategies, according to the 2025 Amazon Innovation Report.
Prioritize agencies with strong Amazon credentials, clear reporting, and a full teamโlike SalesDuo, where 85% of the team are ex-Amazon professionals. For a detailed list, visit our Amazon PPC Management Agency page.
Comparing Agencies, Freelancers, and In-House Teams
When handling Amazon advertising, each optionโagencies, freelancers, or in-house teamsโhas pros and cons. Social media management from an agency costs from $100 to $5,000 per month, while freelancers usually charge $1,001 to $10,000 per month. Agencies offer wide-ranging Amazon knowledge, access to top tools, and room to grow. Freelancers may not have the resources for big campaigns, while in-house teams give you control but often lead to more costs and long-term training needs.
Looking to grow quickly? Schedule a 1:1 growth call with our account managers today!
Best Practices for Maximizing Amazon Marketing ROI
Pro Strategies for Campaign Success
Winning on Amazon in 2025 means having a plan and knowing your customerโs behavior. Experts suggest starting with tightly targeted Sponsored Products ads focused on your top 10 to 15 converting keywords, using data-backed research, and then layering in Sponsored Brands and Display for full coverage. Launching a new product with a structured PPC funnel is now the smartest and most scalable approach.
For advanced campaign management, our Amazon PPC Management Agency can automate and enhance your results.
Common Challenges and How to Overcome Them
Amazon sellers today face two main challenges: getting the most from their ad budgets and consistently reaching their target audience. Brands everywhere are working to get better results while building loyal customers. The best approach is to use complete funnel tracking, take advantage of AI-powered ad tools, and work with agencies that offer honest reporting and powerful analytics.
SalesDuoโs exclusive AI dashboard and experienced ex-Amazon team help brands tackle these obstacles with smart, hands-on support.
Measuring Success: Key Metrics and Analytics
Winning on Amazon means keeping an eye on the right numbers. Brands should track ACoS (Advertising Cost of Sales), ROAS (Return on Ad Spend), click-through rate, and conversion rate to see if campaigns are delivering. Amazon gives sellers detailed stats like clicks, impressions, costs, and sales for every campaign.
For even deeper insights, use new-to-brand metrics and robust analytics dashboardsโsuch as those built into SalesDuoโs exclusive AI platform.
Conclusion
Key Takeaways About Amazon Marketing Services
- Amazon Marketing Services are crucial for visibility and sales in a crowded marketplace.
- Sponsored Products, Sponsored Brand Ads, and Sponsored Display Ads each play an important role in your advertising strategy.
- Winning the Buy Box and having a strong Storefront are essential for lasting growth.
- Working with a full-service Amazon agency like SalesDuo means you can grow faster while making the most of every dollar spent.
As Amazon keeps changing, brands need more than just visibilityโthey need real, trackable results. At SalesDuo, we combine data, strategy, creativity, and the latest AI technology to help brands grow. With 85% of our team being ex-Amazon experts and a custom AI dashboard powering our efforts, we've supported over 250 global eCommerce brands in making Amazon their strongest sales channel. Are you ready to claim yours? Book your 1:1 growth call today!
Frequently Asked Questions
About the Author
Navleen Kour is a seasoned professional dedicated to helping brands succeed on Amazon. Known for her strategic thinking and problem-solving skills, she excels at creating scalable solutions that drive growth. Outside of work, she enjoys exploring new ideas and diving into insightful reads.
