Amazonโs marketplace is more competitive than ever, and sellers are feeling the pressure to make every ad dollar count. The days of relying on basic campaign reports are overโtodayโs eCommerce sellers need deep, actionable insights to drive growth and profitability. Thatโs where Amazon Marketing Cloud (AMC) comes in. With the focus on tangible business outcomes, 47 percent of retailers are already implementing industry cloud platforms to achieve measurable improvements in revenue, profitability, and operational efficiency. AMC is at the heart of this transformation, giving brands the power to connect the dots across their entire Amazon advertising funnel and unlock new levels of performance.
How AMC Works with Amazon Ads, DSP, and Attribution
Amazon Marketing Cloud (AMC) is a powerful analytics platform that lets brands analyze how shoppers interact with their ads across Amazon Ads, Amazon DSP, and other channels. By integrating AMC, sellers can track the entire customer journeyโfrom first impression to final purchase. This means you can see which ads drive awareness, which ones convert, and how different touchpoints work together. AMCโs advanced attribution modeling helps brands optimize spend, build smarter audiences, and maximize ROI. With seamless integration, AMC bridges the gap between Amazon PPC, DSP, and organic performance, making it a must-have for any data-driven Amazon Marketing Cloud agency.
AMC vs Standard Amazon Ads Reporting
Standard Amazon Ads reporting gives you basic metricsโclicks, impressions, and sales. But AMC goes much deeper. With AMC, you can analyze multi-touch attribution, segment audiences, and uncover hidden trends that standard reports miss. This means youโre not just guessing which ads workโyouโre using real data to drive decisions. AMCโs customizable dashboards and advanced analytics empower Amazon Marketing Cloud experts to deliver insights that fuel smarter campaigns and higher returns, setting leading AMC agencies apart from the rest.
Why Advanced Advertisers Are Prioritizing AMC
Advanced advertisers are turning to AMC because it unlocks a level of transparency and control that standard tools canโt match. With AMC, brands can build custom attribution models, activate high-value audiences, and measure the true impact of every ad dollar. This shift is driven by the need for granular insights and the ability to optimize campaigns in real time. As Amazon Marketing Cloud consulting becomes more mainstream, sellers who leverage AMC gain a competitive edgeโdelivering better results and higher profitability.
How We Evaluated Amazon Marketing Cloud Service Providers
Choosing the right Amazon Marketing Cloud service provider isnโt just about flashy dashboards or buzzwords. We looked for agencies with proven AMC workflows, real-world attribution modeling, and the ability to activate audiences at scale. Our evaluation focused on data ownership, dashboard customization, and brand fitโwhether youโre an enterprise, DTC brand, or aggregator. The best AMC agencies deliver measurable results, transparent reporting, and tailored strategies that align with your business goals.
Real AMC Workflows vs Buzzword Usage
Not all Amazon Marketing Cloud agencies are created equal. Some talk a big game but only offer surface-level analytics. The top providers demonstrate real AMC workflowsโbuilding custom queries, integrating AMC data with Amazon DSP, and delivering actionable insights. This hands-on approach separates true Amazon Marketing Cloud experts from those just riding the buzzword wave. When evaluating an AMC agency, look for case studies and client results that prove their expertise goes beyond marketing jargon.
Attribution Modeling and Audience Activation Capabilities
The best AMC agencies excel at attribution modeling and audience activation. They use AMC to map the full customer journey, identify high-value segments, and build audiences for retargeting or lookalike campaigns. This level of precision helps brands maximize ad spend and drive incremental sales. Advanced Amazon advertising analytics, powered by AMC, enable sellers to understand which touchpoints matter most and how to allocate budgets for maximum impact.
AMC Dashboards, Query Customization, and Data Ownership
Custom dashboards and query flexibility are key differentiators among Amazon Marketing Cloud service providers. Leading agencies offer tailored AMC dashboards that visualize performance, attribution, and audience insights in real time. They also ensure brands retain full ownership of their data, allowing for secure integration with other analytics tools. This empowers sellers to make informed decisions and maintain control over their Amazon Marketing Cloud data analysis.
Brand Fit: Enterprise, DTC, and Aggregators
AMC isnโt just for the biggest brands. While enterprise sellers benefit from advanced attribution and cross-channel integration, DTC brands and aggregators use AMC for granular audience building and campaign optimization. The best AMC agencies tailor their approach to fit your business modelโwhether you need enterprise Amazon advertising services or agile solutions for fast-growing brands. This flexibility ensures every seller can unlock the full potential of Amazon Marketing Cloud integration.
1. SalesDuo โ Retail-Aware AMC Strategy Built for Scalable Growth
How SalesDuo Uses Amazon Marketing Cloud
SalesDuo leverages AMC to deliver a holistic view of your Amazon advertising funnel. By integrating AMC with proprietary AI dashboards, SalesDuo uncovers actionable insights that drive smarter decisions. Their teamโAmazon growth expertsโuses AMC to connect ad spend with real sales outcomes, optimize campaigns, and build high-performing audiences. This approach ensures every dollar is working harder, making SalesDuo a top choice among Amazon Marketing Cloud agencies.
What Makes SalesDuoโs AMC Approach Unique
SalesDuo stands out by combining AMCโs advanced analytics with a retail-aware strategy. Their proprietary AI dashboard integrates AMC data, enabling brands to visualize the full customer journey and optimize every touchpoint. SalesDuoโs team builds custom audiences, leverages holistic measurement, and uses AI-powered insights to drive campaign performanceโwithout requiring clients to know SQL or code. This approach empowers brands to act on AMC insights faster and more effectively, as highlighted by Amazonโs own description of AMCโs capabilities.
AMC-Specific Strengths and Use Cases
SalesDuoโs AMC strengths include advanced audience segmentation, full-funnel attribution, and real-time campaign optimization. By leveraging AMC, brands can identify high-value segments, retarget lapsed shoppers, and measure the true impact of every ad. For example, brands using AMC have achieved up to 74% growth in new-to-brand purchases and a 10x higher purchase rate compared to campaigns without AMC insights. SalesDuo applies these best practices to help brands maximize every opportunity on Amazon.
Brand Types Served, Pricing Range, and Client Ratings
SalesDuo serves a wide range of brandsโfrom fast-growing DTC startups to established enterprise sellers. Their flexible pricing adapts to your business size and needs, making advanced AMC services accessible to brands at every stage. Clients consistently rate SalesDuo highly for transparency, results, and expertise. Explore how our team simplifies this for brands looking to scale with Amazon Marketing Cloud consulting and integration.
2. Pacvue โ Enterprise-Grade AMC Activation at Scale
AMC Integration and Data Activation Workflows
Pacvue is known for its robust AMC integration and data activation workflows. Their platform connects AMC data with over 100 retailer integrations, giving brands a unified view of performance across Amazon Ads, DSP, and other retail media. According to the 2025 Q3 Retail Media Benchmark Report, Pacvueโs AI-driven tools help brands measure incrementality, optimize spend, and activate audiences at scale. This seamless integration enables brands to make data-driven decisions and maximize the impact of every campaign.
Unique AMC Capabilities for Large Brands
Pacvueโs AMC capabilities are designed for large brands that need enterprise-grade analytics and automation. Their platform offers advanced attribution modeling, cross-channel reporting, and custom dashboard creation. Pacvueโs AMC experts help brands identify high-value segments, optimize bids, and measure the true impact of every ad dollar. This makes Pacvue a top choice for brands seeking advanced Amazon Marketing Cloud analytics and integration at scale.
Ideal Brand Profiles, Costs, and Ratings
Pacvue works with over 70,000 brands and agencies across 95+ retailers worldwide, including Amazon, Walmart, and Target. Their platform is trusted by both SMBs and large enterprises, offering scalable pricing and robust support. Pacvueโs clients consistently praise its automation, analytics, and ability to drive profitabilityโmaking it a top-rated AMC agency for brands seeking enterprise Amazon advertising services.
3. Skai โ Advanced AMC Attribution for Global Advertisers
How Skai Leverages AMC for Cross-Channel Intelligence
Skai, formerly Kenshoo, is an AI-driven omnichannel advertising platform that uses AMC to unify data from Amazon Ads, DSP, and other retail media. By integrating AMC with its analytics engine, Skai enables brands to plan, launch, and optimize campaigns across multiple channels from a single interface. This approach gives brands a holistic view of performance and customer behavior, as highlighted in Forbesโ coverage of Skaiโs AI-powered omnichannel insights.
Attribution and Incrementality Strengths
Skai is a leader in incrementality measurement and attribution modeling. According to eMarketer, over 52% of US brand and agency marketers use incrementality testing to measure campaign effectiveness, and platforms like Skai are making these advanced analytics more accessible. Skaiโs AMC-powered solutions help brands prove the true impact of their Amazon Ads, optimize for new-to-brand conversions, and drive incremental salesโgiving advertisers a clear edge in a crowded marketplace.
Best-Fit Brands, Pricing, and Reviews
Skai is trusted by global advertisers and agencies seeking advanced Amazon Marketing Cloud analytics. Their platform is designed for brands managing multi-channel campaigns and needing deep attribution insights. Skaiโs flexible pricing adapts to enterprise and mid-market brands, and clients consistently praise its ability to improve customer insights and unify data across channels, as detailed in AWSโs case study on Skaiโs use of Amazon Bedrock Agents.
4. Perpetua (by Flywheel) โ AMC-Enhanced Automation for Growth Brands
AMCโs Role in Perpetuaโs Automation Engine
Perpetua, now part of Flywheel, uses AMC to power its automation engine for Amazon PPC and DSP campaigns. By integrating AMC data, Perpetuaโs platform automatically adjusts bids, budgets, and targeting based on real-time performance insights. This hands-off approach allows brands to scale campaigns efficiently while maintaining full control over strategy and spend. AMCโs granular data feeds Perpetuaโs AI, driving smarter optimizations and better results for growth-focused brands.
Key AMC Use Cases for PPC Optimization
Perpetuaโs AMC integration enables brands to optimize PPC campaigns with precision. By using AMC insights, Perpetua helps brands build custom audiences, retarget high-intent shoppers, and measure the incremental impact of every ad. This approach has helped brands achieve significant growth in new-to-brand customers and ad-attributed sales, as recognized in the Amazon Ads Partner Awards. AMC-powered automation ensures every campaign is data-driven and performance-focused.
Target Brands, Cost Structure, and Ratings
Perpetua is ideal for growth brands and mid-market sellers looking to automate Amazon PPC and DSP campaigns. Their pricing is transparent and scales with your ad spend, making advanced AMC features accessible to brands of all sizes. Clients rate Perpetua highly for ease of use, automation, and the ability to drive measurable results through AMC-powered optimizations.
5. Incrementum Digital โ Performance-Driven AMC Testing Frameworks
Tactical AMC Usage for DSP and PPC Validation
Incrementum Digital specializes in using AMC for tactical DSP and PPC validation. Their team builds custom AMC queries to test campaign hypotheses, measure incrementality, and optimize audience targeting. By leveraging AMCโs deep analytics, Incrementum Digital helps brands validate which strategies drive the most profitable growthโensuring every ad dollar is spent wisely and efficiently.
What Differentiates Their AMC Approach
Incrementum Digital stands out for its rigorous, test-and-learn approach to AMC. They use AMC to run controlled experiments, segment audiences, and measure the true impact of every campaign. This data-driven methodology ensures brands get clear answers on what worksโand what doesnโtโmaking Incrementum Digital a go-to AMC agency for performance-focused sellers seeking advanced Amazon Marketing Cloud data analysis.
Brand Focus, Pricing, and Client Feedback
Incrementum Digital serves private-label brands, aggregators, and DTC sellers looking to scale with AMC. Their pricing is flexible, with packages tailored to campaign complexity and brand size. Clients appreciate Incrementum Digitalโs transparency, hands-on support, and ability to deliver measurable results through advanced AMC reporting and attribution modeling.
Comparing the Top Amazon Marketing Cloud Providers
AMC Capabilities Comparison (Attribution, Audiences, Dashboards)
When comparing top AMC agencies, look for strengths in three areas:
- Attribution modeling: Ability to measure multi-touch journeys and incremental sales.
- Audience building: Custom segments for retargeting and lookalike campaigns.
- Dashboards: Real-time, customizable views of performance and insights. SalesDuo, Pacvue, Skai, Perpetua, and Incrementum Digital each excel in these areas, but your choice should align with your brandโs growth stage and analytics needs.
Which Provider Fits Your Growth Stage
Each Amazon Marketing Cloud provider brings unique strengths for different growth stages. For example, SalesDuo and Pacvue are ideal for enterprise brands needing advanced analytics and scale, while Perpetua and Incrementum Digital cater to growth-focused and performance-driven sellers. As Amazon Web Services remains a top cloud vendor by revenue in 2025, choosing a provider with deep AMC expertise ensures your brand can scale efficiently, regardless of size or complexity.
How to Choose the Right Amazon Marketing Cloud Partner
Questions to Ask Before Hiring an AMC Agency
Before choosing an AMC agency, ask:
- Do they offer custom AMC dashboards and reporting?
- Can they demonstrate real-world results and case studies?
- How do they handle data ownership and integration?
- What is their experience with your brand type (enterprise, DTC, aggregator)?
- Do they provide ongoing support and optimization? These questions help ensure your Amazon Marketing Cloud partner is equipped to drive measurable growth and transparency.
Red Flags to Avoid When Evaluating AMC Services
Watch out for agencies that:
- Rely on generic dashboards with no customization.
- Canโt provide client references or case studies.
- Use buzzwords without demonstrating real AMC workflows.
- Donโt offer transparent pricing or data ownership.
- Lack expertise in your specific vertical. Avoiding these red flags ensures you partner with a true Amazon Marketing Cloud expert, not just a reseller.
Conclusion โ Turning Amazon Marketing Cloud Data into Growth
Why Strategy, Not Access, Determines AMC Success
Simply having access to AMC isnโt enoughโsuccess comes from a clear strategy and expert execution. Brands that invest in Amazon Marketing Cloud consulting and advanced analytics consistently outperform those who rely on basic reporting. The right AMC agency turns raw data into actionable insights, driving real business growth and profitability.
How SalesDuo Helps Brands Operationalize AMC for Profit
At SalesDuo, we fuse data, strategy, creativity, and cutting-edge AI technology to drive measurable growth. With 85% of our full-stack team made up of Amazon growth experts and a proprietary AI dashboard powering every move, we've helped 250+ global eCommerce brands turn Amazon into their top-performing sales channel. Ready to make it yours? Book your 1:1 growth call today!
Frequently Asked Questions
About the Author
Meet Nandita Nair, an Associate Content Writer at SalesDuo, passionate about creating impactful content that helps Amazon businesses grow and thrive. When sheโs not writing, she finds joy in listening to music, exploring art, and getting lost in the world of novels.
