If youโre selling on Amazon in 2025, youโve probably felt the pressure.
New ad formats pop up overnight. Amazonโs rules change monthly. AI tools promise miracles, but figuring out what works is overwhelming.
Youโre not alone. Sellers today face real challengesโfrom shrinking margins to sudden losses of the Buy Box. Thatโs why more and more brands are turning to Amazon agencies for help.
In this guide, weโll give you a simple, no-fluff Amazon agency review to help you choose the right partner. Whether youโre a new seller or an established brand, this article will show you why, when, and which agency to hire, based on your goals, budget, and growth stage.
Why You Might Need an Amazon Agency in 2025
Letโs face it: Amazon in 2025 is a different beast.
- Thereโs Amazon DSP (Demand Side Platform) for video and display ads.
- AI automation is ubiquitous, yet it can be challenging to manage effectively.
- Account health tools flag you for minor mistakes, which can lead to suspensions.
You need more than just an Amazon seller accountโyou need expertise.
An Amazon agency helps you:
- Run profitable ad campaigns (even with rising CPCs)
- Recover lost Buy Box or listings
- Launch new products the right way (GTM strategies)
- Stay compliant and avoid costly suspensions
A great partner becomes your co-pilot, guiding your growth while you focus on product, branding, and fulfillment.
Amazon Agency Types Explained
Before you compare Amazon agencies, you need to know what types are out there.
1. Amazon PPC Agencies / Advertising Experts
Focus: Paid ads (sponsored products, DSP, video)
Services:
- Keyword research & bidding
- ACoS / ROAS optimization
- Full-funnel DSP ads
Best for: Brands with high ad spend or needing advanced targeting
2. Amazon SEO & Product Listing Agencies
Focus: Organic ranking + listing quality
Services:
- Keyword-rich titles and bullets
- A+ Content and storefronts
- SEO copywriting + backend keyword placement
Best for: Ranking higher and improving conversions
3. DSP Specialists
Focus: Programmatic advertising on and off Amazon
Services:
- Retargeting display ads
- Video ad placement
- Customer journey tracking
Best for: Brands making 7-figure sales, needing top-of-funnel reach
4. Review Management Agencies
Focus: Customer feedback and sentiment
Services:
- Review monitoring and alerts
- Customer outreach
- TOS-compliant review strategies
Best for: Brands needing better star ratings or review protection
5. Full-Service Seller/Vendor Central Agencies
Focus: End-to-end support (ads, SEO, ops, compliance)
Services:
- Product setup
- Inventory management
- Advertising + SEO + content
- Reporting and analytics
- Amazon Vendor Central or Seller Central operations
- Amazon Shortage Claims and Chargebacks
Best for: Busy brand owners or extensive catalogs
How to Choose: 8 Evaluation Criteria
If youโre wondering how to choose an Amazon agency, these eight questions will help.
1. Experience
Have they worked with Seller Central, Vendor Central, or both?
2. Track Record
Do they have real success stories from Amazon agencies?
Request case studies, testimonials, and evidence.
3. Pricing Model
- Flat monthly fee (predictable, but not performance-tied)
- % of ad spend (can get expensive)
- Performance-based (pay for resultsโbut be careful
4. Tech & AI Tools
Look for agencies with proprietary tools for analytics, bid adjustments, or listing scoring.
5. Category Expertise
Do they understand your vertical? Grocery โ Apparel โ Supplements.
6. Compliance & Account Health
Can they handle ASIN suppressions, suspensions, and restricted claims?
7. Channel Integration
Does their work align with your broader objectives? FBA, Walmart, Shopify, BI dashboards?
8. Communication & Team Size
Could you please speak with your strategist directly? Or are you stuck in ticket systems?
Top Agencies by Category (2025)
Hereโs a quick, honest Amazon agency review by specialty:
Pricing Models & Typical Costs
Amazon agency pricing can vary widely based on your needs:
Pros of Flat Rate: predictable, budget-friendly
Cons: may lack the incentive to push harder
Pros of % of Spend: aligned with growth
Cons: can get expensive fast
Case Study: SalesDuo in Action
SalesDuo is one of the most trusted Amazon agencies today, with a strong track record.
Client: Z Natural Foods
Challenge: Listings were consistently being suppressed due to compliance issues. Ad ROAS was dropping.
Solution:
- Used SalesDuoโs AI tools to detect compliance triggers
- Rewrote listings with compliance-safe phrasing
- Optimized DSP + Sponsored campaigns
Result:
- 134% YOY revenue growth
- 85% of the team are ex-Amazon experts
- Zero suspensions post-engagement
If you want real reviews of Amazon marketing agencies, Z Natural Foods is proof that the right agency makes all the difference.
Read the full case study here: How Salesduo Grew Z Naturalโs Sales 134% Through Amazon Advertising
Conclusion & Next Steps
Choosing the right Amazon partner in 2025 doesnโt need to be complicated.
Hereโs a quick checklist:
- Know your goals (ads, SEO, full-service)
- Check honest Amazon agency reviews.
- Compare Amazon agencies based on experience, pricing, tools, and team.
- Look for real case studies and proof.
SalesDuo is a top-rated option for those seeking a competent, experienced, and all-in-one partner. They bring AI-powered tools, ex-Amazon talent, and proven results, making them one of the top Amazon marketing agencies today.
Need help growing your Amazon brand? Book a free consultation with SalesDuo and see whatโs possible.
Frequently Asked Questions
About the Author
Meet Nandita Nair, an Associate Content Writer at SalesDuo, passionate about creating impactful content that helps Amazon businesses grow and thrive. When sheโs not writing, she finds joy in listening to music, exploring art, and getting lost in the world of novels.
