How SalesDuo Drove 126% Total Revenue Growth for TNG Worldwide
TNG Worldwide came to SalesDuo with a clear goal: grow its Amazon visibility and revenue while managing products at different stages of growth.
According to original case logs from SalesDuo, by the end of 2020, total Amazon revenue had increased by 126.75% compared to 2019. During that same time frame, Seller Central revenue grew 28.04%; Vendor Central saw a 98.71% increase in revenue leading to the combined growth of approximately 126%.
SalesDuo integrated Amazon Advertising with account management. The team aligned ad types with product goals, addressed catalog issues and purchase orders, enhanced forecasting, and modified campaigns as competitors began going after TNG’s top products.
Later advertising results also included 570% sales growth within one year and a 680% increase in sales from new-to-brand customers.
Results at a Glance
| Metric | Result |
|---|---|
| Seller Central growth | +28.04% |
| Vendor Central growth | +98.71% |
| Total Amazon revenue growth | +126.75% in 2020 vs. 2019 |
| Challenge | Grow awareness and revenue while managing products at different stages of maturity |
The Challenge: Grow Awareness Without Losing Sales Momentum
TNG Worldwide was a family-owned brand that wanted stronger ecommerce visibility and better Amazon sales performance.
Its catalog included products at different stages. Some had strong growth potential, some were already mature, and others were starting to decline.
Because of that, no single campaign type could solve every problem.
SalesDuo first reviewed each product’s growth stage. The team then matched advertising and account-management work to each product's needs.
What SalesDuo Did to Drive Growth
SalesDuo used both advertising and account management to support the brand.
The work included Amazon Advertising strategy, catalog and purchase-order fixes, forecasting, product-launch support, and competitive defense.
Matched Ad Formats to Product Maturity
SalesDuo started with Sponsored Products automatic and manual campaigns for products where the main goal was discovery and sales.
For products with variations in the same sub-category, the team added Sponsored Brands to help more shoppers discover the brand and related products.
For selected products with strong growth potential, SalesDuo also used Amazon Vine to help build early reviews and traction.
Fixed Catalog and Purchase-Order Issues
Advertising was only one part of the work.
SalesDuo also fixed catalog and purchase-order issues to keep the ad strategy aligned with the day-to-day needs of the Amazon account.
This helped reduce the risk that catalog or purchase-order problems would interfere with the broader advertising and growth plan.
Used Forecasting to Support Account and Campaign Decisions
SalesDuo used forecasting along with product-maturity analysis to plan around demand.
This helped the team connect advertising decisions with account operations and expected product needs.
How SalesDuo Responded When Competitors Targeted TNG’s Top Products
As TNG Worldwide gained more traction, competitors began targeting some of its strongest products. Sales started to decline.
SalesDuo responded with viewable-CPM (vCPM) self-defense campaigns and cross-selling. The goal was to take up useful display space around TNG’s own product detail pages.
At the time, this format was called Sponsored Display. Amazon now refers to the offering as display ads through Sponsored Ads.
The defense strategy was designed to keep TNG visible while shoppers compared products. It also reduced the amount of space competitors could use around TNG’s key detail pages.
Results: Revenue, Sales, Awareness, and New-to-Brand Growth
The engagement produced both account-level revenue growth and later advertising results.
These numbers track different parts of the relationship, so view them separately rather than combining them into one result.
By the end of 2020, the account-level results showed:
- 28.04% Seller Central growth
- 98.71% Vendor Central growth
- 126.75% total revenue growth
Later advertising results included:
- 570% increase in sales within one year of the advertising campaign
- 286% increase in awareness linked to Sponsored Display vCPM campaigns in the original case study
- 680% increase in sales from new-to-brand customers through Sponsored Brands and Sponsored Display vCPM activity
The results did not come from one ad format alone.
SalesDuo changed the campaign mix as products matured, competitors responded, and the account’s needs changed.
Customer Testimonial
The following testimonial refers to TNG Worldwide’s 2022–2023 advertising performance and is kept as historical client evidence.
“We are thrilled to share our exceptional experience working with SalesDuo and their substantial impact on our Amazon business growth through advertising. In 2022, despite a modest $282K ad spend (1.13% of total sales), advertising generated an impressive 6.93% of our overall sales. Allocating 85% to SP and 15% to SD, we achieved an outstanding 6.14 Return on Advertising Spend (ROAS) across Vendor and Seller Central.
Building on this success, we continued collaborating with SalesDuo in 2023, committing to $500K-$700K. The results have been remarkable, with a current ROAS of 7.18, up 1.04 from 2022.
These outstanding advertising results have fueled our overall sales growth. In 2022, we experienced an 86% year-over-year (YoY) increase in sales. This year, we have surpassed even that impressive growth rate, once again achieving an 80%+ YoY increase in sales. SalesDuo's strategic approach, prioritizing SP (85%), SD (10%), and SB (5%), aligns perfectly with our goal of establishing TNG Worldwide as a product-centric brand.
Their exceptional performance in driving sales growth on Amazon has allowed us to achieve these extraordinary results. We greatly appreciate SalesDuo's invaluable support and are excited about future possibilities on Amazon.”
- Dan, TNG Worldwide
TNG Worldwide’s new-to-brand growth offers a case-specific reference for discussing campaign goals and measurement with an Amazon advertising agency.
Explore More SalesDuo Case Studies
TNG Worldwide’s results show how advertising and account management can work together as strategy shifts with product maturity and competitive pressure.
To compare this story with other SalesDuo client results, see more Amazon case studies.
Book a 1:1 growth call with SalesDuo.
Frequently Asked Questions
What results did SalesDuo achieve for TNG Worldwide?
By the end of 2020, the case study records 28.04% Seller Central growth, 98.71% Vendor Central growth, and 126.75% total revenue growth.
The original case study also reports a 570% increase in sales within one year of the advertising campaign, a 286% increase in awareness, and a 680% increase in sales from new-to-brand customers.
How long did the growth take?
The 126.75% total revenue growth result is tied to the end of 2020.
A separate advertising result of 570% sales growth was measured within one year.
TNG Worldwide’s testimonial also covers 2022 and 2023, showing that the relationship continued after the first growth period.
What services did TNG Worldwide use?
TNG Worldwide used SalesDuo for Amazon advertising and account management.
The work included Sponsored Products, Sponsored Brands, Sponsored Display/vCPM campaigns, selected Vine enrollment, catalog and purchase-order fixes, forecasting, and competitive-defense campaign changes.
About the Author
Saumitra Pandey is a Senior Manager at SalesDuo and a powerhouse in Amazon Advertising. With a knack for turning ads into growth engines, this ex-Amazonian helped countless brands make their mark and skyrocket sales. Known for his creative, data-driven approach, Saumitra thrives on pushing boundaries and unlocking new possibilities in e-commerce. Outside of work, he’s always curious about the latest trends in tech and advertising and loves exploring new places, seeking inspiration from the world around him.
