How Beaumont Achieved 175% Growth with SalesDuo’s Amazon Ads Strategy

Beaumont has been making eco-friendly consumer products since 1991. The brand started working with SalesDuo in May 2022 to grow its Amazon advertising while still keeping ad spend efficient.

This case study explains what worked for Beaumont. The strategy included category-based Sponsored Products campaigns, ads targeting Beaumont’s own ASINs, Top of Search placement management, day-part timing, and regular campaign optimization.

By November 2024, Beaumont had achieved a 175% increase in total Amazon sales across the confirmed account scope from May 2022 to November 2024. For November 2024, the account recorded an 8.33x ROAS and 12.00% ACoS, while the simple average CTR across Vendor Central and Seller Central increased from 0.39% in May 2022 to 0.83% in November 2024.

Results at a Glance

Measurement note: This case study covers May 2022 through November 2024. November 2024 revenue combines Vendor Central and Seller Central sales. ROAS and ACoS use ad-attributed sales and ad spend from the same November 2024 reporting period, while TACoS uses total VC + SC revenue.

The Challenge – Scaling Amazon Ad Spend with ROI in Mind

Beaumont was usually spending less than $5,000 per month on Amazon Advertising. To support further growth, Beaumont needed to scale its advertising budget while maintaining efficiency.

The main goals were:

• Increase spend with control: Move toward a $10,000 monthly ad budget while keeping performance within the account's advertising-efficiency goals.
• Make campaigns easier to manage: Separate product categories so the team could clearly review budgets, targeting, and performance.
• Improve where and when ads appeared: Use placement and timing data to spend more on better opportunities.

Amazon Ads Strategy – Campaign Overhaul with Data-Backed Tactics

SalesDuo reorganized Beaumont’s campaigns around product categories, placement control, defensive targeting, and timing.

The goal was simple: make the account easier to manage and improve as ad spend increased.

Sponsored Product Campaigns by Category

Instead of putting many products into one large campaign structure, SalesDuo created separate Sponsored Products campaigns for different product categories.

For example, Beaumont’s air fresheners and Veggie Wash products were placed into separate campaign groups. This made it easier to manage each category based on its own shoppers, search behavior, and performance.

SalesDuo also targeted Beaumont’s own ASINs. The original case study called these “self-defensive” campaigns. The purpose was to help protect Beaumont product detail pages from competitor ads.

For more information about how these campaigns work, see Sponsored Products targeting and placements.

Smart Ad Placement Strategy

SalesDuo gave more attention to Top of Search placements when Beaumont’s account data showed a stronger opportunity.

The team also adjusted bids as performance changed. This helped SalesDuo control how the budget was used across different placements instead of treating every ad impression the same way.

Day-Parting for Peak Performance

SalesDuo used its Business Intelligence (BI) dashboard to review shopper activity by hour across a broader historical window of about 65 days. The team compared hourly performance using ROAS, CTR, TACoS, and overall sales to identify stronger and weaker time periods.

Based on those patterns, SalesDuo adjusted campaign intensity by time of day. During higher-activity periods, the team allocated more advertising spend and ran campaigns more aggressively. During lower-activity periods, the team reduced advertising activity to a minimum or paused it. This was a SalesDuo account-management approach informed by BI data, not a claim about a native Amazon Ads day-parting feature.

The Results – Sales and ROAS That Speak for Themselves

By November 2024, Beaumont had increased its ad spend and achieved stronger sales compared with its May 2022 starting point.

• Sales growth: 175% compared with May 2022.
• November 2024 sales and ad spend: $42,629.73 in ad sales from approximately $5,115.97 in ad spend.
• ROAS: 8.33.
• CTR: Increased from 0.39% to 0.83%

CTR improved across both account types. Vendor Central CTR increased from 0.15% in May 2022 to 0.33% in November 2024, while Seller Central CTR increased from 0.63% to 1.32%. Using a simple average across the two, CTR increased from 0.39% to 0.83%, or approximately 112%. 

Available account data indicates that Beaumont’s ROAS generally performed in the 8x–10x range. Because complete historical data is not available for every period, this case study uses approximately 8x as a conservative account-level reference rather than presenting the higher end of that range as a consistent result.

For more information, see how to interpret Amazon ROAS and SalesDuo’s Amazon advertising benchmarks.

Why It Worked – Key Amazon Ad Success Drivers

Three main parts of the strategy helped Beaumont manage its advertising better as spending increased:

• Campaign structure: Separating campaigns by category gave each product group its own budget and optimization plan.
• Placement and timing: SalesDuo adjusted placements and ad timing based on where the account showed better opportunities.
• Ongoing optimization: SalesDuo continued reviewing bids, placements, and performance using BI data instead of setting up campaigns once and leaving them unchanged.

Next Steps Identified at the Time

When the original case study was created in 2025, Beaumont and SalesDuo had identified two possible areas to test next:

• Increase budgets for campaigns that continue to produce efficient returns.
• Test more Amazon ad formats, including Sponsored Brands and Sponsored Display, to reach shoppers beyond Sponsored Products.

These were possible next steps mentioned in the original case study. They do not mean that Beaumont later used these strategies.

Takeaways for Amazon Advertisers

Beaumont’s results show what worked for this specific account. They do not mean every Amazon brand will get the same results.

• Separate campaigns when product categories have different customers, margins, or search behavior.
• Use own-ASIN defense when it makes sense for the account and the competition.
• Review placement performance instead of using the same bidding approach everywhere.
• Use timing and budget controls only when the account data supports those decisions.
• Keep checking and improving campaigns as ad spend increases.

Brands that need help structuring, scaling, and optimizing Amazon Ads can explore SalesDuo’s Amazon advertising strategy for 2026.

Conclusion

Beaumont's case shows how SalesDuo used campaign structure, own-ASIN defense, placement management, ad timing, and regular optimization while scaling this specific Amazon Ads account.

Brands looking for a similar advertising approach can learn more about SalesDuo’s Amazon advertising management.

You can also explore more SalesDuo Amazon case studies.

Beaumont’s 175% growth provides context for reviewing how Amazon PPC bids, budgets, and campaign structure fit your own advertising goals.

Book Your 1:1 Growth Call with SalesDuo.

Frequently Asked Questions

What does “self-defensive” Sponsored Products mean in this case?

For Beaumont, this meant targeting Beaumont’s own ASINs with Sponsored Products ads. The goal was to help protect the brand’s product detail pages from competitor advertising.

This was a strategy used for Beaumont’s account. Not every Amazon advertiser must use it.

Is an 8x ROAS a universal benchmark for Amazon Ads?

No. A good ROAS depends on product margins, costs, growth goals, competition, and ad spend. Available account data showed ROAS generally in the 8x–10x range. This case study uses the verified November 2024 ROAS where a period-specific result is needed.

Can another brand expect the same 175% growth by copying Beaumont’s setup?

No. Amazon advertising results depend on the brand, products, competition, margins, budget, and campaign management.

The main lesson from Beaumont’s case is the process for making advertising decisions, not a promise that another brand will get the same growth.

About the Author

Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.