Beaumont, an established name in eco-friendly consumer products since 1991, has built its reputation on product efficacy, premium fragrances, and safe, natural ingredients.
In May 2022, Beaumont partnered with SalesDuo to elevate its Amazon sales performance. The clear objective: rapidly scale revenue while maximizing return on ad spend (ROAS).
This partnership and the resulting strategic overhaul present a replicable roadmap for Amazon brands seeking efficient, high-ROI growth through advanced advertising.
The Challenge โ Scaling Amazon Ad Spend with ROI in Mind
Beaumontโs typical monthly Amazon Advertising budget was less than $5,000, but ambitions for revenue growth required a bolder investment. The company needed an experienced partner to manage this transition. SalesDuo stepped in to help Beaumont:
โ Expand ad spend ambitiouslyโfrom $5,000 to $10,000/month.
โ Scale efficiently, ensuring any increased spend would translate into measurable sales growth and not wasted budget.
โ Build an advertising framework that would outperform competitors at every stage of the Amazon shopper journey.
Amazon Ads Strategy โ Campaign Overhaul with Data-Backed Tactics
A comprehensive revamp was launched, leveraging SalesDuoโs Amazon expertise and proprietary Business Intelligence tools.
Sponsored Product Campaigns by Category
The first step was to move away from a broad, all-in-one structure and launch tightly-focused Sponsored Product campaigns by product category. This approach meant:
โ Individual campaigns for Beaumontโs air fresheners and Veggie Wash, each tailored to the unique audience and intent in their respective categories.
โ Introduction of โself-defensiveโ Sponsored Product campaignsโtargeting Beaumontโs own products to protect them from aggressive competitors conquesting on product detail pages.
Smart Ad Placement Strategy
Knowing that placement determines visibility, the team doubled down on:
โ Securing โTop of Searchโ placements and prioritizing high-intent search results to capture shoppers when purchase intent is highest.
โ Continuous bid optimizations ensured Beaumontโs products appeared where and when they mattered mostโmaximizing every dollar spent.
Day-Parting for Peak Performance
Advanced day-parting (ad scheduling) was implemented using SalesDuoโs Business Intelligence dashboard. Ads were adjusted to run primarily during hours with the highest chance of conversion, ensuring budget was focused on periods of peak shopper traffic and buying intent.
The Results โ Sales and ROAS That Speak for Themselves
Beaumontโs Amazon advertising overhaul delivered results worth celebrating:
โ $109K in sales from $10K ad spend: November 2024 marked a 175% sales increase versus May 2022, validating the effectiveness of the strategy.
โ ROAS of 10.3: For every $1 spent, $10.30 was generatedโwell above the typical Amazon ROAS benchmarks.
โ Click-Through Rate (CTR) improved from 0.29% to 0.49%: Stronger engagement and higher ad relevance signaled a healthy boost in shopper interest and conversion probability.
Why It Worked โ Key Amazon Ad Success Drivers
A few core drivers underpinned this success:
โ Strong Campaign Structure: Segmented campaigns by category and defensive targeting protected brand real estate and maximized reach.
โ Placement and Timing: Focusing on top-of-search visibility and timing ads for demand spikes captured maximum intent.
โ Relentless Optimization: Continuous monitoring and smart adjustments using BI-driven insights ensured results improved with every iteration.
Whatโs Next โ Scaling Beyond Amazon Sponsored Products
With a proven system driving growth, Beaumontโguided by SalesDuoโis now poised to:
โ Further increase ad budgets in high-ROI campaigns to unlock even greater top-line growth.
โ Experiment with additional Amazon ad formats, including Sponsored Brands and Sponsored Display, broadening reach beyond just Sponsored Products.
Takeaways for Amazon Advertisers
Beaumontโs journey offers clear, actionable lessons for brands aiming to scale:
โ Campaign segmentation and self-defense are criticalโprotect your listings, align ads with shopper intent.
โ Placement matters: Prioritize top-of-search and use advanced bid/placement tech to win your market.
โ Day-parting and optimized budgeting can transform results even for small and mid-sized brands.
โ Continuous data-driven optimization is the best way to maintain a strong ROAS as you scale.
Ready to achieve results like Beaumont?
Schedule a call with our Amazon advertising expert today!
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About the Author
Meet Arjun Narayan, a Business Dynamo with two decades of conquering boardrooms and founding two companies that didn't just survive but thrived. When he's not navigating business strategies and delivery teams, you'll find him immersed in his love for cars and exploring new models, geeking out over tech trends, globe-trotting for new adventures, and occasionally pondering the mysteries of the universe over a good cup of coffee.
