The Amazon Account Health Dashboard is the main place to spot problems that may put your Amazon selling account at risk. The dashboard is most useful when sellers check it regularly instead of waiting for a warning to become serious.
This guide explains how to check your Amazon account health, understand your Account Health Rating (AHR), monitor important account health metrics, and fix problems before they lead to suspension.
This guide focuses on preventing account problems. It does not explain how to write an appeal after an account has already been suspended.
This article uses Amazon.com and U.S. Seller Central terms checked in August 2026. Amazon may change its labels, thresholds, eligibility rules, and marketplace processes at any time. Always check the latest information shown inside your live Seller Central account before making an important decision.
What Is the Amazon Account Health Dashboard?
The Amazon Account Health Dashboard is a page inside Seller Central where Amazon shows important information about the health of your selling account.
It brings together information about customer service performance, shipping performance, and policy compliance. Amazon describes the Account Health page as the place where sellers can review alerts, notifications, and performance metrics that may affect their ability to continue selling.
Sign in to Amazon Seller Central, then open the Account Health page from the Performance section or use the account-health status shown in the top menu.
The exact location may change because Amazon regularly updates Seller Central.
The goal isn't to focus on only one score. Instead, use the dashboard to answer three simple questions:
- What changed?
- How close am I to an Amazon policy or performance limit?
- What can I fix now before the problem gets worse?
Understanding Your Account Health Rating (AHR)
Your Account Health Rating, or AHR, is a color-coded score that shows the overall health of your Amazon selling account and whether your account may be at risk of restrictions or deactivation.
As of August 2026, Amazonโs current AHR guidance shows these ranges:
- Green: 200-1,000
- Yellow: 100-199
- Red: 99 or lower
Always check the current ranges in your Seller Central account because Amazon may change these numbers.
Having a Healthy or Green score does not mean you can ignore every problem.
Amazon also explains that serious policy problems can lead to immediate action, even if your account has a good numeric score. That is why you should assess the seriousness of each violation and read the exact Amazon notice, rather than only checking your AHR number.
Another important point is that AHR is not a simple average of every number shown on the Account Health Dashboard.
Amazon uses the rating mainly to show account health and policy compliance. Other metrics, such as customer-service performance and seller-fulfilled shipping performance, are shown separately.
For example, you should not assume that a one-point increase in Late Shipment Rate will automatically remove a certain number of AHR points.
The best approach is to monitor both:
- Your AHR band to understand the overall risk to your account.
- Your individual metrics and policy violations to understand what is causing the problem.
The Key Amazon Account Health Metrics on the Dashboard
The easiest way to understand account health is to separate the metrics into customer service, policy compliance, and seller-fulfilled shipping.
The targets below are based on Amazon guidance checked in August 2026. These numbers can change, so always confirm the current targets shown inside your Seller Central account.
| Metric | Group | Target (verify current) | Where it shows / why it matters |
|---|---|---|---|
| Order Defect Rate (ODR) | Customer service | Under 1% - verify current | ODR includes A-to-Z claims, negative feedback, and service-related chargebacks. A high ODR is a major risk that can lead to account problems. |
| Late Shipment Rate (LSR) | Shipping - seller-fulfilled | Under 4% - verify current | LSR tracks orders that were confirmed after the expected ship date. A high LSR can put your seller-fulfilled offers at risk. |
| Pre-fulfillment Cancel Rate | Shipping - seller-fulfilled | Under 2.5% - verify current | This tracks orders that the seller cancels before shipment. A high rate can show inventory or order-processing problems. |
| Valid Tracking Rate (VTR) | Shipping - seller-fulfilled | 95% or higher in applicable contexts - verify current | VTR shows whether qualifying orders have valid tracking information. Poor tracking performance can create selling risks in some categories. |
| Policy violations | Policy compliance | Goal: zero unresolved violations | These may include IP, authenticity, product condition, restricted product, safety, and listing-policy problems. |
| Account Health Rating (AHR) | Overall account-health signal | Healthy band: 200-1,000 - verify current | This is the color-coded indicator of overall account risk. Always read it together with the seriousness and status of open policy issues. |
FBA vs. seller-fulfilled note: Late Shipment Rate, Pre-fulfillment Cancel Rate, and Valid Tracking Rate mainly apply to seller-fulfilled orders. FBA sellers should still monitor the customer service and policy compliance sections, but Amazon handles the fulfillment process for FBA orders.
When a metric changes, do not look only at the percentage.
Open the related report and find the orders, ASINs, policy records, or carrier problems that caused the change. You should also compare the latest result with the previous period.
For example, an ODR that stays around 0.8% may need a different response than an ODR that suddenly jumps from 0.1% to 0.8%.
How to Read Performance Notifications & Account Health Assurance
Performance notifications and policy records tell you what Amazon wants you to do next.
If Amazon marks something as requiring action, adds a new violation, or asks you to provide documents, treat it as an important task. Give the task to a specific person and set a due date.
Some notices are only informational, so they may not need the same level of action.
Always read the exact Amazon notice before changing a listing or sending documents.
Record the following information:
- The affected ASIN or order.
- The policy area.
- The date of the notice.
- The action Amazon is asking you to take.
- The person responsible for handling the issue.
Keeping this information organized stops different team members from making conflicting changes. It also gives you a clear record if the same problem happens again.
Account Health Assurance, or AHA, gives another level of protection to eligible Professional sellers.
Amazonโs current Account Health Assurance FAQ says sellers can qualify by keeping their AHR at 250 or more for a minimum of six months, provided that no more than 10 days below 250, and by keeping a valid emergency contact number on file.
Enrollment happens automatically when the account meets Amazonโs requirements.
Amazon also expects sellers to continue working with its account-health team when problems happen. Because these rules can change, always confirm the current AHA eligibility and participation requirements inside Seller Central.
How to Monitor Proactively
A good monitoring routine helps you catch account problems before they cross Amazonโs limits.
Some risks can change quickly, while others develop slowly. This is why you should check different things at different times.
| Cadence | What to review | What to do |
|---|---|---|
| Weekly | AHR trend; ODR; LSR; cancellation rate; VTR; recurring ASIN, order, or carrier issues | Compare the latest period with the previous period, investigate worsening trends, and confirm that assigned corrective actions are complete. |
| Monthly | VTR; cancellation trend; age of open violations; authenticity/compliance documents; repeated root causes | Review trends, ensure important documents are current, and fix recurring problems. |
| After any spike or notice | Affected orders/ASINs; carrier scans; customer contacts; listing changes; policy records | Assign the issue to one owner, document the root cause, and confirm the problem is fixed before the next review. |
Create your own internal warning levels before a metric reaches Amazonโs official limit.
For example, if Amazon currently wants ODR to stay below 1%, your team should start investigating before it reaches 1%.
The exact warning level will depend on your order volume and how much your numbers normally move.
A small seller account can see a large percentage change because of only one bad order. A high-volume account may need to focus more on overall trends.
Having clear ownership is also important.
One person or team should be responsible for checking the dashboard. You should also have backup people for weekends, holidays, and leave.
Make sure everyone knows who is responsible for fulfillment, customer service, catalog/compliance, and leadership escalation.
For a broader prevention framework, see how to protect your seller account without repeating the dashboard-specific process covered here.
How to Improve Amazon Account Health When AHR Starts Slipping
If your AHR starts falling, focus on fixing the actual problem shown in Seller Central instead of trying to improve the score directly.
Start with the newest or most serious problem. Find out why it happened, then fix the process so it doesn't happen again.
- Reduce ODR by improving customer-service support, preventing avoidable A-to-Z claims, and checking negative feedback or chargeback patterns for repeated problems.
- Lower LSR by fixing handling times, staffing problems, cutoff rules, late shipment confirmations, and carrier handoff processes for seller-fulfilled orders.
- Protect VTR by checking carrier mapping and tracking IDs, confirming shipments correctly, and reviewing the VTR report for invalid or late tracking updates.
- Reduce pre-fulfillment cancellations by improving inventory accuracy, order-routing controls, and the way your team handles orders when stock is unavailable.
- Resolve policy violations promptly and keep invoices, supplier records, safety documents, authorization records, and other compliance evidence current and easy to retrieve. Use our Amazon compliance documents guide to build a category-specific evidence checklist.
If return-related problems are part of the issue, use the dedicated guide on return warnings instead of turning this account-health guide into a full return-policy guide.
If customer claims are causing your ODR to increase, review the detailed process for A-to-Z claims / ODR.
If Your Account Is Already At-Risk or Suspended
This guide is about monitoring, prevention, and fixing problems early.
If your account has already been deactivated, or Amazon is asking you to submit a reinstatement response, you should move to the recovery process instead of trying to solve everything through the dashboard checklist.
Use SalesDuoโs reinstatement hub if your account is suspended to find the correct recovery process based on the Amazon notice you received.
For the actual response and reinstatement process, follow the dedicated appeal process guide.
This article does not explain how to write a Plan of Action or appeal because it focuses on preventing account-health problems before suspension happens.
How SalesDuo Helps
SalesDuo provides 24x7 proactive account-health monitoring, a proprietary BI dashboard, and support from Amazon growth experts to help identify warnings and operational risks earlier. Earlier detection can give the responsible team more time to investigate and respond, but it cannot guarantee that Amazon will not restrict or deactivate an account.
The system combines regular monitoring with clear ownership.
This means a warning can quickly move from detection to investigation and resolution, instead of waiting until the next monthly business review.
For brands that want account-health monitoring to be part of their wider Amazon operations, SalesDuoโs Amazon account management service connects account health with catalog management, fulfillment, advertising, analytics, and everyday Amazon operations.
Conclusion: Read the Dashboard, Act Before the Escalation
The Amazon Account Health Dashboard works best when you use it regularly, not only during an emergency.
Understand your AHR band, monitor customer-service and seller-fulfilled shipping metrics on a regular schedule, check new notifications quickly, and act before a small problem becomes a serious account risk.
If you want an expert team to make account-health monitoring part of your daily Amazon operations, Book Your 1:1 Growth Call with SalesDuo to discuss proactive account-health monitoring and protection.
Frequently Asked Questions About Amazon Account Health Rating
1. What is a good Amazon Account Health Rating?
As of August 2026, Amazonโs published guidance shows 200-1,000 as the Green or Healthy range.
However, a healthy score does not mean you should ignore open violations. Serious policy issues can still matter even when your overall score looks good.
Always check the current AHR range shown in your live Seller Central account.
2. Where do I find the Account Health Dashboard?
Inside Seller Central, open the Account Health page from the Performance section or click the account-health status shown in the top navigation.
Amazon changes Seller Central navigation from time to time, so always follow the current menu labels shown in your account.
3. What AHR score puts my account at risk?
Amazonโs current published ranges show:
- 100-199 as Yellow or At Risk.
- 99 or lower as Red or eligible for deactivation.
These ranges may change.
Serious policy problems may also cause Amazon to take action even if your AHR score is higher.
4. How often should I check my account health?
Check new Performance Notifications, action-required violations, and account-level warnings every business day. Review AHR and performance trends at least weekly, then conduct a deeper monthly review of recurring problems, open violations, and compliance records. Increase the frequency when Amazon sends a notice or a metric changes sharply.
5. What metrics affect my account health the most?
Watch your AHR and policy violations together with ODR and seller-fulfilled shipping metrics such as LSR, cancellation rate, and VTR.
Do not treat all these metrics as one mathematical score.
Each metric has its own meaning, Amazon policy, and corrective action.
6. What is Order Defect Rate and what is the threshold?
ODR measures the percentage of orders that have one or more customer-service problems.
These problems can include negative feedback, eligible A-to-Z claims, or service-related chargebacks.
Amazonโs current U.S. guidance says sellers should keep ODR under 1%.
Always check the current policy for your marketplace and account.
7. Can one policy violation get my account suspended?
Yes.
It depends on how serious the violation is and which Amazon policy was broken.
Amazon explains that some fraudulent, deceptive, illegal, or otherwise harmful activity can lead to immediate action even if your AHR score looks healthy.
Always read the exact Amazon notice and the seriousness of the violation instead of looking only at your AHR color.
8. What is Account Health Assurance?
Account Health Assurance is an Amazon program for qualifying Professional sellers.
It provides extra protection from account deactivation while eligible sellers work with Amazon to fix certain problems.
Current eligibility includes keeping AHR above a required level for a certain period and maintaining valid emergency-contact information.
Always check the current Account Health Assurance rules inside Seller Central.
9. How do I improve my account health score?
Fix the policy or operational problem that is causing your account-health issue.
Then make sure the same problem does not happen again.
This may include improving fulfillment processes, reducing customer-service defects, fixing tracking problems, improving inventory controls, or resolving compliance violations with the documents Amazon requires.
10. What should I do if my AHR drops to At-Risk?
Treat an At-Risk status as an important warning.
Find the newest or most serious issue first.
Assign the issue to one responsible person, keep all related records, complete the action Amazon requests, and continue monitoring the account until the risk stabilizes.
If your account becomes suspended or deactivated, move to the dedicated reinstatement process.
About the Author
Meet Aryan Suyal, an SEO Content Writer Intern at SalesDuo who excels at turning patterns into precise, on-point content. He brings sharp insights and analytical thinking, along with a builder's instinct for creating systems that help ideas work smarter. Outside of work, you'll find him getting lost in books, tinkering with and building AI systems, or losing hours to a good documentary.
