Amazon sellers face tough competition. Standing out in a marketplace flooded with similar listings means every product detail matters more than ever. In 2025, Amazon generated $180.2 billion in global sales in Q3 2025, a 12% year-over-year increase, showing just how fierce the landscape is.
With growth like this, simply listing your product is no longer enough. Enhanced Brand Content, now known as Amazon A+ Content, is key if you want to boost conversions, earn trust, and make your brand memorable. This guide will show you how to use A+ Content for Amazon product listing optimization, walk you through real-world examples, and share easy steps to get started.
What is Amazon A+ Content (Enhanced Brand Content)?
Amazon A+ Content, previously called Enhanced Brand Content (EBC), lets brand-registered sellers improve their product detail pages with rich visuals, comparison charts, and storytelling. It's designed to help your brand stand out by giving shoppers a more engaging experience.
Listings featuring A+ Content have conversion rates that are 10% higher than those that use standard content. With A+ Content, you can share your brand story, highlight unique product benefits, and use images and multimedia to build trust and drive sales. It's now an essential tool for Amazon product listing optimization and for any brand looking to grow.
Key Benefits of Using A+ Content on Amazon
A+ Content is about much more than making your page look better. Hereโs what it can do for your business:
- Higher Sales: Brands using Basic A+ Content can see sales increase by up to 8%, while Premium A+ Content may drive up to 20% higher sales.
- Better Conversion Rate: Engaging visuals and honest storytelling help shoppers feel confident buying from you, so fewer people leave before purchasing.
- Stronger Brand Identity: Share your story and show what makes you different using lifestyle images and multimedia content.
- Fewer Returns: Clear product details and comparison charts set the right expectations, which can help lower your return rate.
If you want to get the most out of every page visit, A+ Content is one of the most effective tools available.
Amazon A+ Content vs. Premium A+ Content (A++): Key Differences
Knowing the differences between standard and Premium A+ Content helps with Amazon product listing optimization. Hereโs a quick comparison:
Premium A+ Content gives you extra features like interactive hotspots and more videos, which are perfect for brands aiming for deeper engagement.
How to Create and Add A+ Content to Your Amazon Listings
Eligibility: Who Can Use Amazon A+ Content?
To use Amazon A+ Content, your brand needs to be enrolled in the Amazon Brand Registry. That requires an active registered trademark and a verified brand profile on Amazon. Premium A+ Content is only available for brands with a published brand story and at least five approved A+ Content projects. It mainly benefits established brands. Learn more about eligibility requirements.
Step-by-Step Guide: Adding A+ Content in Seller Central
Want to upgrade your product detail page? Hereโs how you can add A+ Content using Seller Central:
- Log in to Seller Central and go to "Advertising" then "A+ Content Manager."
- Click "Start creating A+ content." Name your project and select whether itโs Basic, Premium, or Brand Story.
- Choose your modules. Add images, text, comparison charts, and multimedia content.
- Assign the right ASINs to the content.
- Preview your content and submit it for Amazonโs review.
You can manage several A+ Content projects and check their approval status right from the dashboard. See the official guide for more details.
Want it even easier? Let our team handle it all with Amazon Listing Optimization and Amazon Full Account Management.
A+ Content Approval Process: Timelines and Tips
After submission, Amazon usually reviews A+ Content within seven business days. During busy times, it might take a little longer. Once approved, your content should appear within 24 hours. Check your approval status and promptly respond to any feedback to speed up the process.
Design Best Practices for High-Converting A+ Content
Balancing Visuals and Text for Maximum Engagement
Finding the right mix between visuals and text is key. Great product photos catch the eye, but itโs short, focused text that helps buyers understand your product. Use a combination of clear product images, lifestyle shots, and bullet points that highlight your unique selling points.
Text increases search visibility, but images convert visitors to buyers. Avoid placing text inside images so mobile shoppers can read everything clearly. Use concise paragraphs and lists for easy reading.
Using Comparison Charts and Technical Specs Effectively
Comparison charts and tech spec modules help customers see differences at a glance. These tools let you showcase features side by side, highlight what makes your product unique, and cross-sell related items.
Premium A+ Content adds more with advanced charts, interactive hotspots, and shoppable features. Use these extras to address buyer questions and guide their choices. For more tips, check out our Amazon Content Optimization Guide.
Leveraging Videos, Carousels, and Interactive Modules
Premium A+ Content gives access to video modules, carousels, and interactive features. These arenโt just for showโthey work! Customers who watch videos are 3.6 times more likely to buy compared to those who donโt.
Carousels are perfect for displaying different product views or use cases, while interactive modules can highlight features interactively. They help keep shoppers focused and help your listings get noticed.
Telling a Compelling Brand Story
The Brand Story module offers a chance to connect with shoppers on a deeper level. Tell your companyโs mission, your values, and what inspires your products. Building a personal story creates trust and can inspire repeat purchases. Learn more about building your brand with A+ Content.
Optimizing for Mobile and Accessibility (Alt-Text Best Practices)
Almost half of e-commerce sales now come from mobile devices, so your A+ Content must look good on phones and tablets. Make sure your content adjusts smoothly to any screen size.
For accessibility and Amazon SEO, describe every image with alt-text. This helps visually impaired users and can boost your rankings. Learn more about mobile optimization and accessibility best practices.
SEO Tips for Amazon A+ Content in 2025
If you want higher rankings in Amazon search, focus on the basics: add high-volume keywords to your titles, bullet points, and A+ Content modules. Descriptive, natural keyword use helps get your listings found.
Using high-quality images and multimedia can also improve both ranking and conversions. For more details, check out our Amazon SEO Best Practices and Amazon SEO Services.
Common Mistakes & Compliance Issues to Avoid
Keeping your listings compliant ensures they stay online and your reputation stays strong. Mistakes like low-quality images, unproven claims, or mentioning competitors can backfire. Amazon also does not allow pricing info, promotions, or warranty language in A+ Content. See Amazonโs full A+ Content guidelines here and visit our Amazon Content Optimization Guide for more help.
Top Amazon A+ Content Examples for Inspiration
Real-World Case Studies: Success Stories
Brands that use A+ Content see impressive results. For instance, conversion rates are 10% higher on listings with A+ Content compared to standard listings.
Many brands that use video modules, comparison charts, and interactive elements have found even bigger jumps in sales and engagement. For more real-world results, visit our Ultimate Amazon Advertising Strategy Guide.
Breakdown of Key Elements from Leading Brands
The best brands combine clear images, compact text, and interactive sections. Companies like Dokotoo and Jackery feature videos, lifestyle photography, and comparison charts to showcase their products and brand story.
Premium A+ Content unlocks features such as carousels, Q&A sections, and clickable comparison charts that create a more engaging shopping experience. Check out more design tips and examples here.
What Makes These A+ Content Designs High-Converting?
Top-performing A+ Content shares a few things:
- High-quality images and short paragraphs to keep readers interested
- Video modules for improved engagement and higher conversion rates, sometimes up to 3.6 times higher
- Comparison charts, specification breakdowns, and a strong brand story that encourages confidence in your brand
See our Amazon Marketing Agency for more inspiration from leading brands.
Maximizing the ROI of Your A+ Content
Metrics: Measuring Conversion Rate & Performance Impact
The main metric to watch is your conversion rateโthe percent of visitors who buy after viewing your product detail page. On Amazon, a conversion rate above 10% is considered good, while most range from 5% to 15%.
Track the "Unit Session Percentage" in Seller Centralโs Business Reports to measure your A+ Content's performance. For a detailed look at sales, see our AI-driven sales reporting tools.
Iterative Improvement: How to Test & Optimize Your Content
Regularly improving your A+ Content leads to the best results. Use Amazonโs โManage Your Experimentsโ tool to test changes to modules, images, and copy. Brands running these tests can boost sales by up to 20% by finding out what shoppers like best.
Change one thing at a time, review the data, and go with what works. Our Amazon PPC Management Agency can help you plan and analyze your optimization strategy.
Conclusion
Key Takeaways and Next Steps
Amazon A+ Content is a trusted way to raise conversion rates, highlight your brand story, and set yourself apart. With smart design, the right approach, and ongoing updates, your product detail page can become a strong sales driver.
Amazon keeps changing, so brands need more than just exposureโthey need real results. At SalesDuo, our team blends experience from Amazon, data-driven strategies, creativity, and technology to drive growth. Weโve supported over 250 global eCommerce brands with a team thatโs 85% ex-Amazon professionals and powerful AI tools. Ready to grow your Amazon channel? Book your 1:1 growth call today.
Frequently Asked Questions
About the Author
Meet Nandita Nair, an Associate Content Writer at SalesDuo, passionate about creating impactful content that helps Amazon businesses grow and thrive. When sheโs not writing, she finds joy in listening to music, exploring art, and getting lost in the world of novels.
