Voice search is now part of everyday life for millions of people. If your business doesnโt show up when someone asks, โAlexa, whereโs the best [your service] near me?โ, you could be missing out on a growing audience. More than 125 million people conducted voice searches in 2024, and this number keeps growing.
This guide will walk you through how to get listed on Alexa, why Alexa business listings matter, and how to improve your Alexa business listing for today's voice-first world. Whether you own a local shop or a national eCommerce brand, making your business easy to find through Alexa is important for growth and visibility.
Why Alexa Business Listings Matter in 2024
Voice assistants are now common in homes and offices, changing how people search for products and services. Nearly half the U.S. population used voice assistants in 2022, and this trend is steadily increasing. If your business isnโt discoverable through Alexa, itโs easy to lose customers to your competition.
Having an Alexa business listing helps people find your business through local business voice search, especially when they are ready to make a purchase. Improved Amazon Alexa SEO can be the difference between being found first or being missed entirely.
Voice Search Evolution: How Consumers Find Local Businesses Now
How people search for local businesses has changed a lot in recent years. 72% of smart speaker owners use voice search to find information about local businesses. Voice queries are longer and sound more like natural conversation, with phrases such as โbest pizza near meโ or โfind a plumber open now.โ
To attract these ready-to-buy customers, your business directory Alexa listing, business NAP consistency (Name, Address, Phone), and voice search optimization are more important than ever.
Preparing Your Business for Alexa and Voice Search
Requirements for Alexa Business Listings: What You Need
You can't add your business directly to Alexa. Instead, Alexa collects information from trusted online sources. To get listed on Alexa, make sure you have:
- Accurate NAP (Name, Address, Phone) everywhere online
- Listings on major directories like Google Business Profile, Yelp, and Bing Places
- Updated business details on every platform
Optimizing your online presence and keeping details consistent are essential steps to help your business show up on Alexa. Learn more about the process here.
How to Ensure NAP Consistency for Voice Assistants
Your business name, address, and phone number must be the same across all platforms. If any details differ or are incorrect, voice assistants like Alexa, Google Voice Search, and Siri may not recommend your business.
- Regularly check your business listings
- Fix outdated or incorrect information promptly
- Use a tool or service to monitor your business NAP consistency everywhere
Getting this right is critical for local SEO for voice search and helps your business get listed on Alexa and other major platforms.
Step-by-Step: How to Get Listed on Amazon Alexa
Claim or Add Your Business on Alexa: A Step-by-Step Walkthrough
Alexa relies on accurate listings from trusted directories. To get your business on Alexa:
- Make sure your business is included on Google Business Profile, Yelp, Bing Places, and other key directories.
- Confirm your business name, address, and phone number are identical everywhere.
- Add complete business information, such as hours, website, categories, and photos.
- Collect and reply to customer reviews to show credibility.
- Add structured data to your website so Alexa and other voice assistants understand your business.
Our Amazon Listing Optimization services can help make your business voice search-ready.
Optimizing Your Alexa Business Listing for Better Discoverability
To make your business easier for Alexa to find and recommend:
- Use natural, conversational keywords and phrases in your business descriptions
- Mention city and neighborhood names for local SEO for voice search
- Add structured data to your website for better voice assistant recognition
- Keep your hours, services, and contact details updated everywhere
Following these voice search optimization best practices helps Alexa and other assistants recommend your business more often. For more guidance, read Voice Search SEO: 9 Practical Tips For Businesses.
Verification Process and Approval Timeline Explained
Thereโs no separate Alexa business listing form. Alexa pulls your data from key directories, so focus on keeping your business profiles accurate and verifiedโincluding Google Business Profile, Yelp, and Bing Places.
Verification on Google Business Profile, for example, can take anywhere from a few minutes to a few days, depending on the method. Learn more about voice search registration and verification.
Voice Search Optimization Strategies Beyond Alexa
How to List Your Business on Other Voice Platforms (Google, Siri, Cortana)
To expand your reach, make sure your business is listed across top voice assistant platforms:
- Google Voice Search: Claim and optimize your Google Business Profile
- Siri: List your business on Apple Maps and Yelp
- Cortana: Use Bing Places for Business
Keep your business NAP the same everywhere, and regularly update your listings. This increases your visibility not just in the Amazon Alexa business directory, but across every major voice platform.
Implementing Structured Data and Schema for Voice Search SEO
Add schema markup to your website so that voice assistants can easily understand your business details. This makes your business more likely to show up in voice search results and improves business discoverability Alexa-wide.
Apply schema markup to your name, address, phone, hours, and reviews. This is a key voice search best practice and can help improve your ranking on several devices and platforms.
Encouraging Customer Reviews to Boost Voice Search Rankings
Positive reviews help your business appear higher in voice search results. Businesses with a 4.5+ star rating on Yelp are more likely to be recommended by Siri and other voice assistants. Ask happy customers to leave reviews and reply to all feedback quickly.
Good customer reviews build trust and boost your businessโs rank in the Amazon Alexa business directory and other voice assistant platforms.
Advanced Tips: How to Outrank Competitors in Voice Search
Analyzing Business Listing Performance and Making Improvements
Regularly review your business listings' performance. Use analytics tools to track traffic, reviews, and voice search rankings. Identify which directories send you the most voice search referrals and update those profiles as needed.
Making ongoing improvementsโlike updating your information, adding new photos, and replying to reviewsโcan help your business stay high in Amazon Alexa business directory rankings.
Voice Search Trends for 2024: What's Next?
Voice search is growing fast. In 2024, 76% of voice searches are for local or nearby businesses, and the number of users is expected to triple as more people adopt smart speakers and voice assistants. Voice queries are becoming more conversational and accurate, and voice commerce could grow by over 50% this year.
To keep ahead, keep optimizing for both voice and visual search. Get more insights at Top 8 Voice Search Trends Shaping Business in 2025.
Conclusion
Key Takeaways for Securing Your Alexa Business Listing
- Voice search is now a key way shoppers find local businesses, so make sure youโre included.
- Keep your NAP, structured data, and customer reviews updated for better voice search optimization.
- Alexa uses trusted directories for business results, so always keep those profiles current.
- Working with experts like SalesDuo will save time and improve your business visibility.
As Amazon evolves, your business needs more than just basic visibility. At SalesDuo, we use data, strategy, creativity, and advanced technology to help brands grow on Amazon. With 85% of our team bringing Amazon experience and our unique AI dashboard on every project, weโve helped more than 250 global eCommerce brands turn Amazon into a leading sales channel. Ready to get started? Book your 1:1 growth call today!
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About the Author
Shiny Silvaraju is an energetic young professional whoโs passionate about solving real-world business problems. As an Amazon ads expert, sheโs making her mark by turning challenges into exciting opportunities. Beyond her hustle, Shiny loves brainstorming creative ideas and getting lost in inspiring books.
