How SalesDuo helped The Pencil Grip grow by 55% in a year in a crowded, saturated market

SalesDuo onboarded The Pencil Grip (TPG) in March 2021. TPG was struggling during the 2020 pandemic-induced disruptions as the schools were closed, uncertainty as they entered 2021 and they had a good amount of inventory to sell on Amazon. However, these uncertainties were impacting their sales, and were struggling to understand how to expand their business on Amazon. TPG then signed up with SalesDuo for the following programs: 

• Account Management
• Creative and Content Services
• Operations
• Amazon Advertising

Knowing you are not alone is the key
 

We reviewed The Pencil Grip’s entire catalog on Vendor Central. We call this process Walk the Store. The goal is to fix the top 80% of the items, that drive the sales, on priority, and then focus on the long tail. While doing so, we identified the following issues in their catalog.

Suppressed ASINs – Few of their top-selling items were suppressed due to the Test Certificate and Children’s Product Certificate (CPC). Children's Products will be tested and certified by Amazon Approved Test Centers. The Minimum Age and Maximum Age of the products will determine the outcome of the test report. SalesDuo worked with the TPG’s Team and provided them the needed guidance on how a CPC should be built for Amazon to accept the test reports along with CPC.

Listing Enhancements – SalesDuo's creative and content team know that it takes more than just setting up a Pay Per Click (PPC) advertisement to get tangible results, which is why we focused on Listing Optimization as a next step. Title, Product Desciption, and Bullet Points are search indexed to cater to the Amazon’s A9 search algorithm, and optimizing by inducing the keywords drives visibility. Display Page Image, A+ page, and Brand Store make your product visually appealing and improves conversion. SalesDuo enhanced the Detail Page by making the changes to their catalog to make it more appealing and to drive visibility.

Variations – There was a sudden dip in sales for a top-selling item. SalesDuo did a root cause and identified variations as the driving factor. Variations are needed to increase the sales (and now with the latest A9 changes — it is a must to feature high on Amazon’s search results), but it was vice versa for one of TPG’s products. Items variated were similar items but one with low cost and another having a higher cost. The top-selling item had a dip in sales because the customers preferred the lower cost item over the expensive one. We removed the items from the variation, and we noted a gradual increase in sales on that item. Eventually, Amazon started reducing the List price of the item too.