The SalesDuo Business Intelligence Dashboards focus on 3 key areas - Internal parameters which influence sales, category parameters which influence sales, and the influence which reflects on your sales with what your SalesDuo Team refines.
The dashboards in this section explain how you are trending with respect to your annual sales goals. This also provides information with regards to any dips for certain products that occur due to any internal parameters that you can influence and what can be done to correct them.
The dashboards in this section talk about the market share your products have in their respective sub-categories, and what sales numbers your competitors are seeing. This offers excellent insight into what can be done to increase your market share.
The dashboards in this section talk about what your SalesDuo team does and its influence on your sales numbers. It also showcases the impact of the Creative and Content team’s efforts using the Glance Views and Conversion Numbers. The Advertising Team, along with the AI models, help with advertising your ROI, and you can see its significant impact in a neatly organised dashboard. The impact of the Operations Team and their focus on Availability / Buyability situation on your sales numbers can also be looked into without any hassles.
See the geographic patterns of where your sales are coming from. This can be extremely useful to set up last mile delivery points. It also adds another dimension to data, when you focus more on the Direct To Consumer approach.
Check how the traffic is flowing through the different stages of the funnel, and where the leaks are, which gives insight on what can be done to arrest them.
See how your market share has evolved over the past 2 years and how your competitors are doing with sales.
This dashboard gives you your Share of Voice in your sub-category, with a split of the paid and organic Share of Voice. This can be a great input for deciding on your Advertising spends.
If you are unable to pinpoint any internal parameters that may be impacting your sales, this dashboard can give you the answers you need. It informs you about your competitor’s products and any associated price changes or promotions which may be impacting your sales.
This dashboard shows you the impact on the conversion rates after your SalesDuo Creative team has altered the creatives for Detailed Pages, A+ pages and your Brand page. You can even do A / B tests to see which pages work better.
This dashboard enables you to gauge the impact on the Glance views after your SalesDuo Content team has altered the copy for your Detailed Pages.
One of the key highlights of the Advertising dashboards is its ability to show the days of the week, and the times during the day when sales are at their highest. This lets you set AI based Dayparting models, allowing you to control bids and budgets accordingly.
An hourly check to monitor campaigns which have run out of budget, followed by the AI model based readjustments on the budgets for the campaigns based on the trailing week’s ROI for the campaigns.
This report by Operations shows you the day-wise split of the Availability / Buyability of your ASINs, and solutions to what can be done in order to ensure 100% Availability / Buyability.
The Operations team offers Forecasting, which is available at an annual and a quarterly level to help you plan and acquire necessary inputs to ensure 100% Availability / Buyability.
The Inventory Management section highlights the best distribution between Vendor Central and Seller Central to ensure that you are able to support the sell throughs for all your items between the different avenues Amazon gives you for your brand.
This section of the dashboard talks about the percentage of Shortage Claims and Chargebacks that the SalesDuo team has been able to resolve, and how the team is able to contract the overall Shortage Claims and Chargebacks numbers.
Download our deck to have a closer look at the deep reporting that our Business Intelligence Dashboards present to its users.